Competitor and Market Intelligence
Why Expert Networks Are the Hidden Unicorn of Research
When people ask me what I do for work, and I reply, “I work for an expert network,” I often see a confused look glaze over their face as if I were speaking another language. After working in this space […]
Virtual Workshops Connect You with Expert Insight and Market Guidance
The Situation: In one recent case, our client, a b2b marketing firm, was preparing to develop, pitch, and sell a marketing campaign to a leading telecommunications company. Their client creates accessories for cell towers and 5G antennae. The […]
Extending the Reach of IoT
Your organization has spent time, effort and collaboration learning about a specific customer need. You’ve corralled teams and thinkers, and you’ve invested resources in understanding the ins and outs of this customer need thoroughly. The hard work — lots of […]
Growing Your Business in Times of Disruption
There are many growth strategies a company can pursue with some being more successful than others. One of the most common strategies companies pursue is trying to grow their core market. The thinking goes that it’s easier to get your […]
Achieving Sustainable Growth Through Adjacent Markets: Putting It All Together
In the fourth post of our blog post series, Big Village’s Brian Reuter and Linda Shea addressed “Relatedness to Your Core,” based on a webinar that Big Village Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our fifth […]
Achieving Sustainable Growth Through Adjacent Markets: Relatedness to Your Core
In the third post of our blog post series, Big Village’s Brian Reuter and Linda Shea addressed “Gauging Customer Appeal and Acceptance,” based on a webinar that Big Village Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our […]
Achieving Sustainable Growth Through Adjacent Markets: Gauging Customer Appeal and Acceptance
In the second post of our blog post series, Big Village’s Brian Reuter and Linda Shea addressed “Determining Market Attractiveness,” based on a webinar that Big Village Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our third post […]
Achieving Sustainable Growth Through Adjacent Markets: Determining Market Attractiveness
In the first post of our blog post series, Big Village’s Brian Reuter and Linda Shea addressed “Defining Adjacencies,” based on a webinar that Big Village Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our second post in […]
Achieving Sustainable Growth Through Adjacent Markets: Defining Adjacencies
Finding new areas of sustainable growth is challenging! Developing successful growth strategies through adjacent markets can be tricky for a number of reasons, especially if the market you’re interested in is fragmented or not widely published. Big Village Insights recently […]