Achieving Sustainable Growth Through Adjacent Markets
Finding new areas of sustainable growth is challenging!
Developing successful growth strategies through adjacent markets can be tricky for a number of reasons, especially if the market you’re interested in is fragmented or not widely published.
ENGINE recently hosted a webinar, “Achieving Sustainable Growth Through Adjacent Markets,” with Brian Reuter and Linda Shea. Watch the webinar recording as they explore a proven disciplined, repeatable process that addresses:
- Key criteria for evaluating opportunities
- Market attractiveness
- Customer appeal and acquisition strategies
- Ways to leverage existing expertise in the adjacent market