Companies like yours need to research customers and markets to identify a need. Then you create an innovative solution. Now you need help analyzing how you and your product might fit into the complicated modern landscape for your business. In a recent engagement, the Expert by Big Village network helped a health care products and insurance services provider — one of the largest health care companies in the world — assess the efficacy of their offerings.
The Challenge
Specifically, our client hoped to integrate electronic health records with other tools available at point-of-care: Patient eligibility, gaps in care, patient health history services, prior authorization, imaging diagnostic platforms, ambulatory center and specialty referral networks, and other resources. Our client wanted to weave these tools together to create a comprehensive apparatus serving “all-in-one” needs in the health care space. They needed an industry consultant who could lend insight into several longer-term challenges facing physicians in their workflow, at the point of care, and impacting their struggles in serving the patient. This client came to us with a week-and-a-half window seeking an expert interview in multiple fields:
▪ healthcare IT
▪ EHR/EMR integration/API integration
▪ evolution of EHRs
▪ healthcare interoperability
▪ EHR and API integration
▪ point-of-care software integration
▪ digitizing healthcare : AI and machine learning in healthcare
Our Solution
To aid this client, the Big Village team connected our client with a thought leader who could prepare and assist in this field. Our team found a highly qualified thought leader, Rochelle, very quickly. We did so by leveraging two of our unique abilities: (1) a state-of-the-art, artificial intelligence-based search system, coupled with (2) thousands of robust, detailed expert biographies within our panel. We moderated a scoping call — an initial conversation between client, expert, and Expert by Big Village, at no cost to the client, where the client and expert ask each other questions regarding the engagement and the expert’s pertinent qualifications. In this instance, the team recognized the strength of Rochelle’s fit so immediately that they elected to move forward with a consultation. We connected the team quickly with Rochelle for an IDI: an in-depth interview — an easy, go-to method to tap into expert knowledge — and streamlined a smooth virtual hourlong call.
At the outset of the interview, it was clear Rochelle was the right choice. She confirmed her 20-plus-year healthcare career spanning a continuum including hospitals; acute and ambulatory health plans and IPA’s; her creation of a now-5,000-plus-member independent physicians’ association; and significant clinical side experience, including protocol development alongside physician, patient and employee profiling. She also confirmed her operations and financial experience, encompassing supply chain, national managed care, GPO contracts from all perspectives, and startup creation on the technology front. In her most recent role as Chief Healthcare Informatics Officer, Rochelle affirmed her bird’s-eye industry scope complementing detail awareness for numerous entities within the health care field. In short, her leadership was deep, varied and exactly what our client needed.
The Outcome
Armed with an hour to squeeze in a multifaceted IDI, our team and Rochelle discussed the digitalization of administrative paperwork for physicians, data exchange at point-of-care, and medical record conversion — all issues directly impacting physician focus and burnout. The interview focused largely on health plans’ technology utilization as relevant to the protection of patient data. Rochelle’s specific, powerful operations and financial experience helped our client by encompassing supply chain, national managed care, GPO contracts from all perspectives, and startup creation on the technology front.
We conduct and arrange interviews with any of the thousands of experts in our panel for a set fee — typically 30% less than other expert panels. We also offer custom recruitment specialty expertise for those niche, hard-to-find experts. If you need to connect with an expert to deepen your industry knowledge, look no further than Expert by Big Village. Under a tight timeline, we create agile solutions that bring together just the right amount of expertise. And we adopt different research approaches to get the right results and encourage the highest chance of success. Explore our services, learn about our research offerings, and reach out to us when your need arises!