Expert Insights

SWOT is a tried and true method for getting a better understanding of a company, but chances are that you’re doing it all wrong. In my previous article, we discussed the importance of having reliable, accurate information as the basis […]

SWOT is a tried and true method for getting a better understanding of a company, but chances are that you’re doing it all wrong. SWOT is a way of analyzing a company by researching and understanding their strengths and weaknesses. […]

Achieving Sustainable Growth Through Adjacent Markets Finding new areas of sustainable growth is challenging! Developing successful growth strategies through adjacent markets can be tricky for a number of reasons, especially if the market you’re interested in is fragmented or not […]

Healthcare, technology, real estate, security, and every small business under the sun: No industry has been exempt from the wide-ranging impact of COVID-19 and the U.S.’ response to it. In the short few weeks since social distancing became widely and […]

Companies have much less control over the narrative of their brands than in previous days. Social media gives customers a pen to author the narrative and more importantly – an audience. Your customers probably have more control over the narrative […]

Growth is difficult, and the landscape is littered with failed attempts. There are many growth opportunities a company can pursue, with some being more successful than others. All of them need to be carefully evaluated before a strategy is created […]

How do you evolve from a young, “one and done” brand to a multi-dimensional brand with a diversified portfolio fueled up for growth? It’s the challenge so many face, and a challenge that leads to ‘the ultimate reward. Recently, Engine […]

Analyzing and acting on trends effectively is critical to any business.  Engine’s trends experts give examples of why it’s time for managers to get serious about trends. We show you how to start recognizing some of the less obvious, but profound ways that trends are influencing the marketplace so that you can foresee opportunities and mitigate risk.

Analyzing and acting on trends effectively can uncover truths that connect, transform, and disrupt your business, leading to opportunities and success. With the right sources and frameworks, you can begin integrating trends into your strategies today. Engine’s trends experts have summarized four of the key reasons you need to identify and apply trends to your business so that you don’t get left behind in this ever-changing environment.