Expert Insights

In the first post of our blog post series, ENGINE’s Brian Reuter and Linda Shea addressed “Defining Adjacencies,” based on a webinar that ENGINE Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our second post in this series, […]

Finding new areas of sustainable growth is challenging! Developing successful growth strategies through adjacent markets can be tricky for a number of reasons, especially if the market you’re interested in is fragmented or not widely published. ENGINE Insights recently hosted […]

SWOT is a tried and true method for getting a better understanding of a company, but chances are that you’re doing it all wrong. In my previous article, we discussed the importance of having reliable, accurate information as the basis […]

SWOT is a tried and true method for getting a better understanding of a company, but chances are that you’re doing it all wrong. SWOT is a way of analyzing a company by researching and understanding their strengths and weaknesses. […]

Achieving Sustainable Growth Through Adjacent Markets Finding new areas of sustainable growth is challenging! Developing successful growth strategies through adjacent markets can be tricky for a number of reasons, especially if the market you’re interested in is fragmented or not […]

Healthcare, technology, real estate, security, and every small business under the sun: No industry has been exempt from the wide-ranging impact of COVID-19 and the U.S.’ response to it. In the short few weeks since social distancing became widely and […]

Companies have much less control over the narrative of their brands than in previous days. Social media gives customers a pen to author the narrative and more importantly – an audience. Your customers probably have more control over the narrative […]

Growth is difficult, and the landscape is littered with failed attempts. There are many growth opportunities a company can pursue, with some being more successful than others. All of them need to be carefully evaluated before a strategy is created […]

How do you evolve from a young, “one and done” brand to a multi-dimensional brand with a diversified portfolio fueled up for growth? It’s the challenge so many face, and a challenge that leads to ‘the ultimate reward. Recently, Engine […]