Expert Insights

Nine in ten transformation efforts fail. Learn how to be the one that succeeds. The stakes are high, and if organizations do not transform, survival is questionable. Yet, with so few successfully completing digital transformation efforts, determining the path forward […]

  The Situation: In one recent case, our client, a b2b marketing firm, was preparing to develop, pitch, and sell a marketing campaign to a leading telecommunications company. Their client creates accessories for cell towers and 5G antennae.   The […]

Companies like yours need to research customers and markets to identify a need. Then you create an innovative solution. Now you need help analyzing how you and your product might fit into the complicated modern landscape for your business. In […]

Your organization has spent time, effort and collaboration learning about a specific customer need. You’ve corralled teams and thinkers, and you’ve invested resources in understanding the ins and outs of this customer need thoroughly. The hard work — lots of […]

Fifth generation (5G) wireless technology just might make some of those long-awaited promises about the future of market research a reality. But it won’t happen tomorrow, next month, or even next year. There is a lot of physical infrastructure to […]

There are many growth strategies a company can pursue with some being more successful than others. One of the most common strategies companies pursue is trying to grow their core market. The thinking goes that it’s easier to get your […]

Studies show that the spend on IP Litigation is growing. Many of the law firms we serve are encountering more complex and riskier cases, even though the actual number of matters being litigated is down. The stakes are higher, with […]

If the novel coronavirus pandemic has taught us anything about supply chains, it has shown us the importance of building resiliency into your supply chain. Not just for pandemics, but other threats to supply chains like natural disasters, unpredictable markets, […]

In the fourth post of our blog post series, ENGINE’s Brian Reuter and Linda Shea addressed “Relatedness to Your Core,” based on a webinar that ENGINE Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our fifth and last […]