Expert Details

Expert in Agricultural Economics

Expert ID: 735451 Texas, USA

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Over 25 years transforming and strategically leading healthcare organizations in a variety of capacities.

Education

Year Degree Subject Institution
Year: 2005 Degree: Doctorate Subject: Agricultural Economics Institution: University of Florida
Year: 2002 Degree: M.S. Subject: Agricultural Economics, Marketing, Quantitative Methods Institution: University of Florida
Year: 1999 Degree: Associate Subject: General Agriculture Institution: Pan American School of Agriculture, El Zamorano, Honduras

Work History

Years Employer Title Department Responsibilities
Years: 2006 to Present Employer: Undisclosed Title: Professor Department: Agricultural Economics Responsibilities: Expert serves as the Director of the Human Behavior Laboratory and conduct applied research and outreach projects related to marketing, consumer preferences and behavior, management and economics of the food industry.

Expert has established himself as a leading horticulture-marketing economist in the United States and International. Expert's activities have resulted in nearly 300 invited presentations all around the world. In addition, Expert is becoming one of the leading professionals incorporating neurophysiological measures to conventional models of decision making. He is the founder and director of the Human Behavioral Laboratory, one of the largest facilities of its kind in the world.

With over $24 million in funding to conduct applied research and outreach efforts, Expert's activities touch the lives of people in the State of Texas, the United States and all over the world. Expert is ranked in the database Research Papers in Economics (RePEc) out of over 50,000 authors in economics, in the top 10% for number of distinct works, top 15% in the number of article downloads through RePEc, top 6% in strength of students. According to Google Scholar, Expert's papers have been cited 400 times, most of which (358) have been within the last five years (since 2012).
Years: 2006 to 2006 Employer: Horticultural Marketing Title: Visiting Faculty, Agro- Food Marketing Department: Responsibilities: Class instruction for the Master's Program in Agri-Food Marketing.
Years: 2006 to 2006 Employer: Santa Fe Community College Title: Adjunct Faculty Department: Responsibilities: Principles of Microeconomic class instruction.
Years: 2002 to 2002 Employer: University of Florida Title: Teacher Assistant/ Co Intructor Department: Responsibilities: Laboratory Instructor for course Economics Issues, Food and You.
Years: 2001 to 2005 Employer: University of Florida Title: Graduate Research Assistant Department: Responsibilities: Conduct applied research in agricultural economics.

Career Accomplishments

Associations / Societies
Service Activities: 65 in total (break down below)
National/ Regional: 39
University/ COALS: 13
Departmental: 13

Professional Appointments
Extension Presentations: 343 total (break down below)
State and district: 136
National and Regional: 89
International: 68
Media Interviews: 50

Grants and contracts: 48
Graduate students supervised: 61 (break down below)
PhD: 31
Master's: 26
Full time research associates: 4 Professional Affiliations:
Southern Economics Association 2016- present
American Economic Association 2015- present
Western Economic Association 2015- present
American Agricultural Economics Association (AAEA) 2003- present
Southern Agricultural Economics Association (SAEA) 2006- present
Western Agricultural Economics Association (WAEA) 2006- present
International Food and Agribusiness Management Association (IFAMA) 2009- present
American Society of Horticultural Science (ASHS) 2008- present
Awards / Recognition
Professional honors and awards: 16
Publications and Patents Summary
Publications and presentations: 215 in total (breakdown below)
Journal Refereed: 62
Presented papers (professional meetings): 85
Organized symposia: 15
Books/ Handbooks: 5
Book Chapters: 5
Proceedings: 7
Other publications: 36

Expert is often called to serve as research peer reviewer for various journals for his expertise in marketing, consumer preferences for food products, discrete choice methods, and experimental and behavioral economics. He has been a reviewer of numerous articles in several peer reviewed journals, including Management Science, Journal of Economic Behavior and Organization, American Journal of Agricultural Economics, Applied Economics, Journal of the Academy of Nutrition and Dietetics, Applied Economic Perspectives and Policy, Journal of Agricultural and Applied Economics, European Review of Agricultural Economics, Review of Economics of the Household, Journal of Environmental Planning and Management, Agribusiness an International Journal, The Energy Journal, Contemporary Economic Policy, Texas Journal of Agricultural and Natural Resources, International Food and Agribusiness Management Review, HortScience, HortTechnology, Renewable Agriculture and Food Systems, Choices, Aquaculture Economics and Management and International Regional Science Review. He has also been a selected papers reviewer for the Agricultural and Applied Economics Association, and the Southern Agricultural Economics Association. Expert has served as a grant proposal reviewer in several programs, including Federal and State Improvement Program, Horticulture Research Institute, Small Business Information Research, Hispanic Serving Institutions Education Grants.

Additional Experience

Training / Seminars
Professional Development Activities, Conferences Attended/ Participated:
Southern Region Agricultural Outlook Conference, Atlanta (Attended 10 times each year 2007-2016)
Agricultural and Applied Economics Association Annual Meetings (Attended 13 times all years since 2003 except 2010 and 2004.)
Green Industry Research Consortium Meeting
Southern Agricultural economics Association Annual Meetings
Economic Science Association
Other Relevant Experience
SERVICE ACTIVITIES:National/Regional
1. Agricultural and Applied Economics Selected Papers chair for Experimental Economics
2. Agricultural and Applied Economics Selected Papers Reviewer for Behavioral Economics
3. Grant Reviewer, Horticulture Research Institute
4. Grant Reviewer for Federal State Marketing Improvement Program (FSMIP), Agricultural Marketing Service, United States Department of Agriculture
5. Agricultural and Applied Economics Selected Papers Reviewer for Behavioral Economics
6. Editorial Board, Horticulturae
7. Western Agricultural Economics Association Thesis Award Committee Reviewer
8. Agricultural and Applied Economics Selected Papers Reviewer for Household and Labor Economics
9. Agricultural and Applied Economics Selected Papers Reviewer for Behavioral Economics
10. Value Added Conference Poster Chair
11. Food Distribution Research Society- Presidential Award for Excellence in Research Communication Reviewer
12. Journal of Food Distribution Research Editor (Proceedings Issue).
13. Food Distribution Research Society Executive Board Member.
14. Green Industry Research Consortium Chairman
15. International Food and Agribusiness Management Association Best Paper Judge
16. Small Business Innovation Research Program (SBIR) Grant Panel Ad Hoc Reviewer. Cooperative State Research, Education, and Extension Service (CSREES), U.S. Department of Agriculture
17. Hispanic Serving Institutions Education Grants Program (HSI). Grant Panel Ad Hoc Reviewer. National Institute of Food and Agriculture. U.S. Department of Agriculture
18. Southern Agricultural Economics Association Executive Board Committee Director
19. Southern Agricultural Economics Association Selected Papers Reviewer for Production Economics.
20. Trade Adjustment Assistance Program State of Texas Representative.
21. Small Business Innovation Research Program (SBIR) Grant Panel Ad Hoc Reviewer. Cooperative State Research, Education, and Extension Service (CSREES), U.S. Department of Agriculture
22. Southern Agricultural Economics Association Master's Thesis Award Committee Chair
23. Agriculture and Food Research Initiative (AFRI) Grant Panel Reviewer for Agricultural Prosperity for Small and Medium Sized Farms Program. Cooperative State Research, Education, and Extension Service (CSREES), U.S. Department of Agriculture (USDA)
24. Southern Extension Marketing Committee Chair
25. National Vegetable Crop Initiative member
26. Editor, Southern Nursery Association Research Association, Economics and Marketing Section
27. Southern Region Outlook Conference planning committee
28. Southern Extension Marketing Committee Vice-Chair
29. Green Industry Research Consortium Planning Committee
30. Green Industry Research Consortium Secretary
31. Southern Agricultural Economics Association Master's Thesis Award Committee Member
32. Southern Extension Marketing Committee Secretary
33. Southern Extension Farm Management, Policy and Marketing Committee Member
34. American Agricultural Economics Association Quiz Bowl Judge
35. American Agricultural Economics Association Selected Papers Reviewer for Teaching, Communication, and Extension
36. Lower Rio Grande Valley Horticultural Society Section Vice-President
37. Chaired Presentations at the Lower Rio Grande Valley Horticultural Society Annual Meeting in Edinburg, TX.
38. Member ofS1051 (formerly S1021, S219 and S103) Multi-State Regional Research Committee. Project entitled "Managing and Marketing Environmental Plants for Improved Production, Profitability, and Efficiency."

Language Skills

Language Proficiency
Spanish Native Speaker
English Fluent

Fields of Expertise

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