Expert Details

Expert in Aromatherapy and natural/organic product consultation, natural fragrance formulation, writing.

Expert ID: 726408 California, USA

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Expert has spent 15 years as a massage therapist, 12 years as a publisher/editor, 18 years as an educator, and 35 years developing personal care products, though not consecutively. In 1988 he founded an institution setting new standards for vocational aromatherapy education. In 2000, he moved from the UK to California, and took a break from teaching. He is now heading back into education, while continuing with product development consultancy. He spends much of his time tracking published research relevant to essential oils and, he often collaborates on projects with doctors, herbalists and pharmacologists. He is familiar with the foundations of oriental medicine, and Western herbal and naturopathic traditions, with their emphasis on cleansing, protecting, strengthening immune function and aiding natural healing processes.

His competencies include data mining, functional fragrances, pharmacology, safety, delivery systems and technical writing. He has a passion for innovation and has 35 years experience in developing essential oil-based products.

Key acheivements include:

- Produced more than 50 new functional fragrances by combining natural perfumery with the therapeutic, hygienic, or cosmeceutical properties of essential oils.
- Established the first company in the UK to market aromatherapy products, promoting the industry-leading Expert branded products.
- Many of these products have won awards in the UK.
- Early pioneer of using lavender as a product concept for skin soothing and calming products despite negative connotation; lavender oil and products now account for a large portion of company sales.
- First innovator outside of Australia to commit to the use of tea tree oil in natural products, developing a tea tree shampoo.
- Expansive knowledge of essential oil chemistry, metabolism, pharmacology, and toxicology, as well as the understanding of the psychological and behavioral effects of odor.


From 2013 to present he has consulted on a non-exclusive basis for an essential oil company based in Idaho, helping them source bulk essential oils, and formulate or reformulate blended products.In 2014 he helped a national company reformulate an existing chest-rub type product In 2007 he helped the Natural Perfumers Guild prepare a fact sheet on both recent and proposed legislation, and how this would affect members.In 2001 and 2002 he created 9 new natural fragrances for a US company. Each fragrance is used in shampoo, body lotion and deodorant.

Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California - Long Beach, California - Santa Ana, California - Anaheim, California - Bakersfield, California - Glendale, California - Huntington Beach, California - Oxnard, California - Garden Grove, California - Ontario, California

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Year Degree Subject Institution
Year: 1968 Degree: Subject: Spanish, Portuguese Institution: Cardiff University / Prifysgol Caerdydd

Work History

Years Employer Title Department Responsibilities
Years: 1985 to 2009 Employer: Aromatherapy Products Ltd. Title: Technical consultant Department: Responsibilities: Formulate natural fragrances for new toiletries.
Co-initiate new product development, give technical advice.
Carry out information research and report writing.
Give conference presentations, respond to media queries.
Years: 1988 to 2009 Employer: The Tisserand Institute Title: Principal Department: Responsibilities: Set up business, hire, supervise and fire staff.
Design, and supervise management of training courses.
Teach two modules on 2 year part-time diploma course.
Found, publish and edit quarterly journal.
Organize biennial international conference.
Years: 1984 to 1987 Employer: The Raworth Centre Title: Aromatherapy lecturer Department: Responsibilities: Design new practitioner training course, implement training.
Years: 1974 to 1985 Employer: The Aromatic Oil Company Title: Owner Department: Responsibilities: Set up business, hire, supervise and fire staff.
Operate mail order business for essential oils and aromatherapy products.
Years: 1969 to 1985 Employer: Self Title: Aromatherapist Department: Responsibilities: Carry out aromatherapy treatment sessions.

Career Accomplishments

Associations / Societies
Natural Perfumers Guild, USA.
Alliance of International Aromatherapists, USA.
International Federation of Professional Aromatherapists, UK.
Professional Appointments
Member of Technical Sub-Committee: Aromatherapy Trade Council, UK.
International Advisory Board: Complementary Therapies in Clinical Practice, UK.
Awards / Recognition
Lifetime achievement award: The Alliance of International Aromatherapists, USA (2007).
Honorary life membership: The International Federation of Professional Aromatherapists, UK.
Publications and Patents Summary
He has written two books (one published in 5 languages, the other in 11), and co-authored a third. He has written 3 book chapters, 6 book forewords, and 22 review articles. He has also edited 2 books.

Additional Experience

Expert Witness Experience
On three occasions, in Australia, the UK, and the USA, he was asked to provide a written safety assessment of an essential oil-based product in regard to litigation.
Training / Seminars
1980-1996 Developed and presented public introductory aromatherapy seminar (one day).
1984-1999 Developed and part-taught a 300 class hour aromatherapy diploma course.
1986-present Many conference presentations. In 2010-2014, spoke at his own events in Australia, Brazil, Canada, China, Czech Republic, Hong Kong, Japan, Korea, Taiwan, UK and USA.
Vendor Selection
1974-2015 Part of his job as a technical consultant has been to find new sources of supply for natural raw materials, especially essential oils, assess samples for quality and cost-effectiveness, and make recommendations. Many suppliers have been in France, the UK, the USA, Australia, Egypt and South Africa.
Marketing Experience
He wrote the first book on aromatherapy in the English language, later translated into 10 other languages. In 1974, he was the first to offer essential oils to the consumer in the UK.
In relation to aromatherapy, he has practiced, taught, lectured, written articles, written books, published journals, founded organizations, organized conferences, and developed and marketed products. He is regarded as the prime mover in aromatherapy, and helped greatly to create the market that exists today. In 2013 co-authored second edition of Essential Oil Safety, a 780 page textbook.
Other Relevant Experience
He has read several thousand scientific papers. He is fully cognizant of published research in relation to essential oils and their cosmetic, psychological and pharmacological effects.

Language Skills

Language Proficiency

Fields of Expertise

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