Expert Details

Expert in B2B/B2C Product Management, Digital Transformation, Product Strategy & Operations, Customer Experience Design, and Product Marketing Initiatives

Expert ID: 736658 India

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Expert is a seasoned product and platform manager with 14 years of experience. He's delivered strategic products and platform initiatives of various sizes in both the B2C and B2B spaces. Expert is skilled in product innovation, customer experience design, business process design, and cross-functional team management. On decision making, Expert follows a mix of empirical and intuition-based approaches to create technical and customer-centered solutions that solve complex business problems.

- Product & Platform Leader with 14 years of experience in B2C and B2B Product Management, Digital Transformation, Product Strategy & Operations, Customer Experience design, and Product Marketing Initiatives.
- Led product management for Sales & Distribution B2B platform at Reliance Jio related to support new partner identification, onboarding, and marketplace enablement.
- Part of Jio core launch team responsible for 100 Mn subscriber acquisitions in 170 days and migration from free to paid services.
- Fast track leader at Reliance Industries Limited and was inducted in Chairman Leadership Group after clearing tough selection criteria (0.1% of total candidates shortlisted).
- Proven ability to work on next-generation tech products/platforms, handle ambiguity, business stakeholder management, cross-functional team management, take products from concept/problem definition to launch stage under tight timelines & manage the business, technical & operational aspects.
- Self – motivated, Customer-Centric, Detail-oriented, Analytical, and People-oriented leader-led teams of cross-functional members and technology partners on critical and high visibility product launches.

Product & Platform Innovation | Business Creativity | Product Marketing | Customer Onboarding & Digital Experience Design | Lean & Agile Thinking | Go to Market | Platform Thinking & Scaling | Telecom, Web & Cloud Technologies


Year Degree Subject Institution
Year: 2010 Degree: Diploma (Part time) Subject: Intellectual Property Rights Management Institution: National Law School University of India
Year: 2008 Degree: MBA (Magna-cum-Laude, Dean’s List Top 1 %) Subject: Marketing, Operations & Technology Institution: Great Lakes Institute of Management, Chennai (Affiliated to STUART school of Business)
Year: 2005 Degree: Bachelor of Technology (Silver medalist at University rank holder) Subject: Electronics & Communication Engineering Institution: Punjab Technical University

Work History

Years Employer Title Department
Years: 2020 to Present Employer: Undisclosed Title: Head, Sales Platform and Telecom Services Department:
Leading next-generation platform for sales enablement and distribution channel management.
Building a portfolio of telecom OSS/BSS cloud-native applications for improved customer & partner experience.
Years Employer Title Department
Years: 2020 to 2020 Employer: Rakuten Mobile, Tokyo Japan Title: Product Leader, Products & Cloud Platform Department:
Leading product management for B2C customers of Rakuten Mobile and SaaS-based products for internal use.
Synthesized & led Product Strategy for Rakuten Communications Platform and Marketplace for initial trials & GA release.
Deployed New Product Lifecycle Management (PLM) process for the department and established cross-functional teams.
Years Employer Title Department
Years: 2016 to 2020 Employer: Reliance Jio Infocomm Title: Assistant Vice President/Lead - Sales & Distribution Digital Platform & New Acquisition Initiatives Department: Products, Innovation & New Capabilities
Led design & deployment of integrated Sales & Distribution platform for Jio trade B2B partners with various automation capabilities.
New Trade Formats & Sales Initiatives - Launched new sales & distribution capabilities for various store formats like JioStores, JioPoints, and General Trade.
Online Channel – Enabled JioPhone sale via as well as online partners and payment wallet companies.
Conceptualized and launched the “Jio Associate” platform to partner with rural youth & freelancers for selling Jio products & services and create employment opportunities.
Bulk Deals and Government Initiatives – Contributed to acquiring more than 6 Mn users for mobility and JioPhone by designing Customer value proposition, End to end business solutions, and led the on-ground deployment of solutions under Digital India Initiative by state governments.
Years Employer Title Department
Years: 2017 to 2020 Employer: JioPhone (World’s cheapest 4G phone) Title: Product Leader Department:
Led conceptualization & launch of JioPhone pre-booking, onboarding, and Go To Market. Over-achieved the overall target of 5 Mn pre-booking in one day.
Worked closely with Devices, Network, BSS architecture, Technical operations, and geography marketing teams to integrate end to end consumer experience and launch JioPhone as per planned scope and manage sales operations.
On-boarding – Implemented an integrated on-boarding journey for JioPhone & Jio SIM via the JioPOS app. Designed end-to-end customer experience flow from the first Call to Action to JioPhone purchase and onboarding for multiple customer scenarios.
JioPhone Exchange Offer - Designed and launched JioPhone Monsoon Hungama Offer in 10 days and resulted in a 100% increase in the monthly sales of JioPhone. Led the product offer configuration, Sales and Supply Chain process design, and enablement.
Resolved “Go to market” challenges like supply chain bottlenecks with China-based device manufacturers through extended ownership. Led multiple product marketing initiatives to increase JioPhone awareness & sales in rural areas.
Years Employer Title Department
Years: 2016 to 2020 Employer: JioPhone (World’s cheapest 4G phone) Title: Lead - SIM and Number Management Operations Department:
SIM & Number Management - Led SIM card and mobile number value chain initiatives to produce & deliver 1.5 Mn SIMs per day to meet 100 Mn activations in 170 days. Led a cross-functional team of members from Business planning, Sales & Distribution, Supply Chain, and IT to streamline SIM planning and delivery across India.
Years Employer Title Department
Years: 2015 to 2016 Employer: JioPhone (World’s cheapest 4G phone) Title: Lead - Enterprise Mobility Product Portfolio Management Department:
Deployed fully digital Enterprise Mobility customer on-boarding Journey. Designed product portfolio, value proposition, and tariff constructs for Enterprise mobility customers. Redefined corporate MNP by implementing a fully digital MNP journey and led program management for corporate MNP of 60K Reliance Industries employees from other telcos to Jio.
Years Employer Title Department
Years: 2013 to 2016 Employer: Reliance Jio Infocomm Title: General Manager Department: Products & Innovation
Participant, Reliance Accelerated Leadership Program, Reliance Industries Limited (2013-2015)
Product Management and Go to Market – Mobility Services (as part of Launch Office) - Launched VoLTE services in India with the capacity to support 200 Mn users. Launched “Jio Preview Offer” for Reliance Industries employees across India.
Product Experience Design: Designed end-to-end customer on-boarding experience for VoLTE and LTE-only smartphones. Delivered accurate and relevant customer communication on SMS/Email channels across products & customer journeys.
Customer Support Enablement: Designed multi-dimensional customer 360-degree view and “Trouble to Resolve” framework for mobility products by working closely with customer service, OSS/BSS, network operations & service excellence teams.
Product Functionality & Feature Validation: Conceptualized end-user validation program to test all Jio services. Started with 50 end-users at NHQ, expanded the scope to include devices and consumer journey phases at 22 locations across India.
People Management: Designed mobility product & innovation organization and hired key senior resources.
Years Employer Title Department
Years: 2013 to 2013 Employer: People Group ( & – Web & Mobile) Title: Sr. Product Manager Department:
Redesigned search results page and launched map-based search for – an online real estate website. Improved KPIs like Total Unique Visitors, Monthly Visits/Visitors, and Time spend per visitor through functional and UX redesign.
Years Employer Title Department
Years: 2010 to 2013 Employer: Aircel Limited, Gurgaon (Subsidiary of Maxis Group, Malaysia) Title: Product Manager Department:
Money Mobile Banking & Payments – Owned product development for USSD & mobile web-based payment wallet, Market research to identify potential remittance corridors, and Go to Market & Sales Channel setup related operational activities
New product development for Vernacular Infotainment services like dynamic SIM tool kit (DSTK), mobile web-based infotainment sites, and video application (Vuclip - showed 400% + growth(y-o-y) in overall video traffic through promotion of vernacular content).
Years Employer Title Department
Years: 2009 to 2010 Employer: Virgin Mobile India, Delhi Title: Assistant Manager Department: New Products & Innovation (Value Added Services)
Contributed as a core member in the launch team for Virgin Mobile GSM Brand and launched “Industry First” integrated social cloud product and a QWERTY messaging handset with cloud address book, integrated social media, and differentiated tariffs.
Effectively managed product roadmap, operations & partner relations for Integrated Email, Chat app & Social cloud products.
Years Employer Title Department
Years: 2008 to 2009 Employer: Tanla Solutions Limited, Hyderabad Title: Management Trainee Department: Product Development Group
Product Management: Launched mobile advertisement products like Mobile Internet Site Builder Tool (MINTTM) and campaign management modules for Tanla Service Delivery Platform (CREATTM). Prepared product marketing collaterals for demos.
Product Operations & Pre-sales: Generated $ 1.5 Mn for mobile content & gaming portals in South Africa/Australia through effective mobile & SMS-based advertisement and content partnerships. Closed deal worth $0.5 Mn for SMS-based mobile payments system for a Peru-based client.
Years Employer Title Department
Years: 2005 to 2007 Employer: Ericsson India Private Limited & HFCL Infotel Title: Engineer Department: Global Service Delivery Centre
Handled GSM network & VAS service management & technical L3 expert support projects for national and international telecom operators. Contributed to transmission network upgrades from STM 4 to STM 16 technology.

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