Expert Details
B2B/B2C Product Management, Digital Transformation, Product Strategy & Operations, Customer Experience Design, and Product Marketing Initiatives
ID: 736658
India
Previously, he was Product Head at Rakuten Mobile (02/2020 - 12/2020). He led product management for B2C customers of Rakuten Mobile and SaaS-based products for internal use. He also defined product strategy and portfolio.
Prior to this, he served as the Assistant Vice President - Products and Innovation at Jio (04/2016 - 01/2020). He was responsible for the new acquisition, sales and distribution, and news sales channel design. Prior to this, he was General Manager at Jio (04/2015 - 03/2016). The expert was also the Product Manager at Jio (08/2013 - 03/2015).
Before, he was the Product Management - Mobile Banking & Payments at Aircel (08/2011 - 03/2013).
Overall, the expert has over 15 years of experience in digital product design, mobility products, and business platforms and can discuss related topics. His areas of expertise include Product & Platform Innovation, Business Creativity, Product Marketing, Customer Onboarding & Digital Experience Design, Go to Market, Platform Thinking & Scaling, Telecom, and Web & Cloud Technologies.
He is currently based in India.
SKILLSET
Product & Platform Innovation | Business Creativity | Product Marketing | Customer Onboarding & Digital Experience Design | Lean & Agile Thinking | Go to Market | Platform Thinking & Scaling | Telecom, Web & Cloud Technologies
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2008 | Degree: MBA (Magna-cum-Laude, Dean’s List Top 1 %) | Subject: Marketing, Operations & Technology | Institution: Great Lakes Institute of Management, Chennai (Affiliated to STUART school of Business) |
| Year: 2005 | Degree: Bachelor of Technology (Silver medalist at University rank holder) | Subject: Electronics & Communication Engineering | Institution: Punjab Technical University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Head, Products & Platforms (5G, Mobility and Home Broadband) | Department: Products and Platforms |
Responsibilities:Leading the 5G product portfolio and consumer Journeys, JioFiber products, and also JioMart devices. He takes charge of platform initiatives for mobility, fiber, and devices line of business to acquire and retain new customers and sales partners. |
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| Years | Employer | Title | Department |
| Years: 2020 to 2020 | Employer: Rakuten Mobile, Tokyo Japan | Title: Product Leader, Products & Cloud Platform | Department: New Products and Initiatives |
Responsibilities:Was Product Head at Rakuten Mobile (02/2020 - 12/2020). He led product management for B2C customers of Rakuten Mobile and SaaS-based products for internal use. He also defined product strategy and portfolio.Led product management for B2C customers of Rakuten Mobile and SaaS-based products for internal use. Synthesized & led Product Strategy for Rakuten Communications Platform and Marketplace for initial trials & GA release. Deployed New Product Lifecycle Management (PLM) process for the department and established cross-functional teams. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2020 | Employer: Reliance Jio Infocomm | Title: Assistant Vice President/Lead - Sales & Distribution Digital Platform & New Acquisition Initiatives | Department: Products, Innovation & New Capabilities |
Responsibilities:Led design & deployment of integrated Sales & Distribution platform for Jio trade B2B partners with various automation capabilities.New Trade Formats & Sales Initiatives - Launched new sales & distribution capabilities for various store formats like JioStores, JioPoints, and General Trade. Online Channel – Enabled JioPhone sale via Jio.com as well as online partners and payment wallet companies. Conceptualized and launched the “Jio Associate” platform to partner with rural youth & freelancers for selling Jio products & services and create employment opportunities. Bulk Deals and Government Initiatives – Contributed to acquiring more than 6 Mn users for mobility and JioPhone by designing Customer value proposition, End to end business solutions, and led the on-ground deployment of solutions under Digital India Initiative by state governments. Led conceptualization & launch of JioPhone pre-booking, onboarding, and Go To Market. Over-achieved the overall target of 5 Mn pre-booking in one day. Worked closely with Devices, Network, BSS architecture, Technical operations, and geography marketing teams to integrate end to end consumer experience and launch JioPhone as per planned scope and manage sales operations. On-boarding – Implemented an integrated on-boarding journey for JioPhone & Jio SIM via the JioPOS app. Designed end-to-end customer experience flow from the first Call to Action to JioPhone purchase and onboarding for multiple customer scenarios. JioPhone Exchange Offer - Designed and launched JioPhone Monsoon Hungama Offer in 10 days and resulted in a 100% increase in the monthly sales of JioPhone. Led the product offer configuration, Sales and Supply Chain process design, and enablement. Resolved “Go to market” challenges like supply chain bottlenecks with China-based device manufacturers through extended ownership. Led multiple product marketing initiatives to increase JioPhone awareness & sales in rural areas. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2013 | Employer: People Group (Shaadi.com & Makaan.com – Web & Mobile) | Title: Sr. Product Manager | Department: New Products |
Responsibilities:Redesigned search results page and launched map-based search for Makaan.com – an online real estate website. Improved KPIs like Total Unique Visitors, Monthly Visits/Visitors, and Time spend per visitor through functional and UX redesign. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2013 | Employer: Aircel Limited, Gurgaon (Subsidiary of Maxis Group, Malaysia) | Title: Product Manager | Department: New Products and Innovation |
Responsibilities:Money Mobile Banking & Payments – Owned product development for USSD & mobile web-based payment wallet, Market research to identify potential remittance corridors, and Go to Market & Sales Channel setup related operational activitiesNew product development for Vernacular Infotainment services like dynamic SIM tool kit (DSTK), mobile web-based infotainment sites, and video application (Vuclip - showed 400% + growth(y-o-y) in overall video traffic through promotion of vernacular content). |
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| Years | Employer | Title | Department |
| Years: 2009 to 2010 | Employer: Virgin Mobile India, Delhi | Title: Assistant Manager | Department: New Products & Innovation (Value Added Services) |
Responsibilities:Contributed as a core member in the launch team for Virgin Mobile GSM Brand and launched “Industry First” integrated social cloud product and a QWERTY messaging handset with cloud address book, integrated social media, and differentiated tariffs.Effectively managed product roadmap, operations & partner relations for Integrated Email, Chat app & Social cloud products. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2009 | Employer: Tanla Solutions Limited, Hyderabad | Title: Management Trainee | Department: Product Development Group |
Responsibilities:Product Management: Launched mobile advertisement products like Mobile Internet Site Builder Tool (MINTTM) and campaign management modules for Tanla Service Delivery Platform (CREATTM). Prepared product marketing collaterals for demos.Product Operations & Pre-sales: Generated $ 1.5 Mn for mobile content & gaming portals in South Africa/Australia through effective mobile & SMS-based advertisement and content partnerships. Closed deal worth $0.5 Mn for SMS-based mobile payments system for a Peru-based client. |
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| Years | Employer | Title | Department |
| Years: 2005 to 2007 | Employer: Ericsson India Private Limited & HFCL Infotel | Title: Engineer | Department: Global Service Delivery Centre |
Responsibilities:Handled GSM network & VAS service management & technical L3 expert support projects for national and international telecom operators. Contributed to transmission network upgrades from STM 4 to STM 16 technology. |
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