Expert Details
Expert in B2B/B2C Product Management, Digital Transformation, Product Strategy & Operations, Customer Experience Design, and Product Marketing Initiatives
Expert ID: 736658
India
SUMMARY
- Product & Platform Leader with 14 years of experience in B2C and B2B Product Management, Digital Transformation, Product Strategy & Operations, Customer Experience design, and Product Marketing Initiatives.
- Led product management for Sales & Distribution B2B platform at Reliance Jio related to support new partner identification, onboarding, and marketplace enablement.
- Part of Jio core launch team responsible for 100 Mn subscriber acquisitions in 170 days and migration from free to paid services.
- Fast track leader at Reliance Industries Limited and was inducted in Chairman Leadership Group after clearing tough selection criteria (0.1% of total candidates shortlisted).
- Proven ability to work on next-generation tech products/platforms, handle ambiguity, business stakeholder management, cross-functional team management, take products from concept/problem definition to launch stage under tight timelines & manage the business, technical & operational aspects.
- Self – motivated, Customer-Centric, Detail-oriented, Analytical, and People-oriented leader-led teams of cross-functional members and technology partners on critical and high visibility product launches.
SKILLSET
Product & Platform Innovation | Business Creativity | Product Marketing | Customer Onboarding & Digital Experience Design | Lean & Agile Thinking | Go to Market | Platform Thinking & Scaling | Telecom, Web & Cloud Technologies
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2010 | Degree: Diploma (Part time) | Subject: Intellectual Property Rights Management | Institution: National Law School University of India |
| Year: 2008 | Degree: MBA (Magna-cum-Laude, Dean’s List Top 1 %) | Subject: Marketing, Operations & Technology | Institution: Great Lakes Institute of Management, Chennai (Affiliated to STUART school of Business) |
| Year: 2005 | Degree: Bachelor of Technology (Silver medalist at University rank holder) | Subject: Electronics & Communication Engineering | Institution: Punjab Technical University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Head, Sales Platform and Telecom Services | Department: |
Responsibilities:Leading next-generation platform for sales enablement and distribution channel management.Building a portfolio of telecom OSS/BSS cloud-native applications for improved customer & partner experience. |
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| Years | Employer | Title | Department |
| Years: 2020 to 2020 | Employer: Rakuten Mobile, Tokyo Japan | Title: Product Leader, Products & Cloud Platform | Department: |
Responsibilities:Leading product management for B2C customers of Rakuten Mobile and SaaS-based products for internal use.Synthesized & led Product Strategy for Rakuten Communications Platform and Marketplace for initial trials & GA release. Deployed New Product Lifecycle Management (PLM) process for the department and established cross-functional teams. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2020 | Employer: Reliance Jio Infocomm | Title: Assistant Vice President/Lead - Sales & Distribution Digital Platform & New Acquisition Initiatives | Department: Products, Innovation & New Capabilities |
Responsibilities:Led design & deployment of integrated Sales & Distribution platform for Jio trade B2B partners with various automation capabilities.New Trade Formats & Sales Initiatives - Launched new sales & distribution capabilities for various store formats like JioStores, JioPoints, and General Trade. Online Channel – Enabled JioPhone sale via Jio.com as well as online partners and payment wallet companies. Conceptualized and launched the “Jio Associate” platform to partner with rural youth & freelancers for selling Jio products & services and create employment opportunities. Bulk Deals and Government Initiatives – Contributed to acquiring more than 6 Mn users for mobility and JioPhone by designing Customer value proposition, End to end business solutions, and led the on-ground deployment of solutions under Digital India Initiative by state governments. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2020 | Employer: JioPhone (World’s cheapest 4G phone) | Title: Product Leader | Department: |
Responsibilities:Led conceptualization & launch of JioPhone pre-booking, onboarding, and Go To Market. Over-achieved the overall target of 5 Mn pre-booking in one day.Worked closely with Devices, Network, BSS architecture, Technical operations, and geography marketing teams to integrate end to end consumer experience and launch JioPhone as per planned scope and manage sales operations. On-boarding – Implemented an integrated on-boarding journey for JioPhone & Jio SIM via the JioPOS app. Designed end-to-end customer experience flow from the first Call to Action to JioPhone purchase and onboarding for multiple customer scenarios. JioPhone Exchange Offer - Designed and launched JioPhone Monsoon Hungama Offer in 10 days and resulted in a 100% increase in the monthly sales of JioPhone. Led the product offer configuration, Sales and Supply Chain process design, and enablement. Resolved “Go to market” challenges like supply chain bottlenecks with China-based device manufacturers through extended ownership. Led multiple product marketing initiatives to increase JioPhone awareness & sales in rural areas. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2020 | Employer: JioPhone (World’s cheapest 4G phone) | Title: Lead - SIM and Number Management Operations | Department: |
Responsibilities:SIM & Number Management - Led SIM card and mobile number value chain initiatives to produce & deliver 1.5 Mn SIMs per day to meet 100 Mn activations in 170 days. Led a cross-functional team of members from Business planning, Sales & Distribution, Supply Chain, and IT to streamline SIM planning and delivery across India. |
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| Years | Employer | Title | Department |
| Years: 2015 to 2016 | Employer: JioPhone (World’s cheapest 4G phone) | Title: Lead - Enterprise Mobility Product Portfolio Management | Department: |
Responsibilities:Deployed fully digital Enterprise Mobility customer on-boarding Journey. Designed product portfolio, value proposition, and tariff constructs for Enterprise mobility customers. Redefined corporate MNP by implementing a fully digital MNP journey and led program management for corporate MNP of 60K Reliance Industries employees from other telcos to Jio. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2016 | Employer: Reliance Jio Infocomm | Title: General Manager | Department: Products & Innovation |
Responsibilities:Participant, Reliance Accelerated Leadership Program, Reliance Industries Limited (2013-2015)Product Management and Go to Market – Mobility Services (as part of Launch Office) - Launched VoLTE services in India with the capacity to support 200 Mn users. Launched “Jio Preview Offer” for Reliance Industries employees across India. Product Experience Design: Designed end-to-end customer on-boarding experience for VoLTE and LTE-only smartphones. Delivered accurate and relevant customer communication on SMS/Email channels across products & customer journeys. Customer Support Enablement: Designed multi-dimensional customer 360-degree view and “Trouble to Resolve” framework for mobility products by working closely with customer service, OSS/BSS, network operations & service excellence teams. Product Functionality & Feature Validation: Conceptualized end-user validation program to test all Jio services. Started with 50 end-users at NHQ, expanded the scope to include devices and consumer journey phases at 22 locations across India. People Management: Designed mobility product & innovation organization and hired key senior resources. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2013 | Employer: People Group (Shaadi.com & Makaan.com – Web & Mobile) | Title: Sr. Product Manager | Department: |
Responsibilities:Redesigned search results page and launched map-based search for Makaan.com – an online real estate website. Improved KPIs like Total Unique Visitors, Monthly Visits/Visitors, and Time spend per visitor through functional and UX redesign. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2013 | Employer: Aircel Limited, Gurgaon (Subsidiary of Maxis Group, Malaysia) | Title: Product Manager | Department: |
Responsibilities:Money Mobile Banking & Payments – Owned product development for USSD & mobile web-based payment wallet, Market research to identify potential remittance corridors, and Go to Market & Sales Channel setup related operational activitiesNew product development for Vernacular Infotainment services like dynamic SIM tool kit (DSTK), mobile web-based infotainment sites, and video application (Vuclip - showed 400% + growth(y-o-y) in overall video traffic through promotion of vernacular content). |
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| Years | Employer | Title | Department |
| Years: 2009 to 2010 | Employer: Virgin Mobile India, Delhi | Title: Assistant Manager | Department: New Products & Innovation (Value Added Services) |
Responsibilities:Contributed as a core member in the launch team for Virgin Mobile GSM Brand and launched “Industry First” integrated social cloud product and a QWERTY messaging handset with cloud address book, integrated social media, and differentiated tariffs.Effectively managed product roadmap, operations & partner relations for Integrated Email, Chat app & Social cloud products. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2009 | Employer: Tanla Solutions Limited, Hyderabad | Title: Management Trainee | Department: Product Development Group |
Responsibilities:Product Management: Launched mobile advertisement products like Mobile Internet Site Builder Tool (MINTTM) and campaign management modules for Tanla Service Delivery Platform (CREATTM). Prepared product marketing collaterals for demos.Product Operations & Pre-sales: Generated $ 1.5 Mn for mobile content & gaming portals in South Africa/Australia through effective mobile & SMS-based advertisement and content partnerships. Closed deal worth $0.5 Mn for SMS-based mobile payments system for a Peru-based client. |
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| Years | Employer | Title | Department |
| Years: 2005 to 2007 | Employer: Ericsson India Private Limited & HFCL Infotel | Title: Engineer | Department: Global Service Delivery Centre |
Responsibilities:Handled GSM network & VAS service management & technical L3 expert support projects for national and international telecom operators. Contributed to transmission network upgrades from STM 4 to STM 16 technology. |
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