Expert Details

Expert in B2C and B2B Online Sales of Landscape Plants

Expert ID: 736739 North Carolina, USA

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Lawn and garden industry. Specifically B2C and DTC online sales of landscape plant material.
Knowledgeable in overall market conditions with 10+ years experience in operations, financial, merchandising, and sales.


Year Degree Subject Institution
Year: 1985 Degree: BA Subject: Communications Institution: Gannon University

Work History

Years Employer Title Department Responsibilities
Years: 2020 to Present Employer: Undisclosed Title: Independent Consultant Department: Marketing & Operations Responsibilities: Manage on-going site optimization, paid and seo search, all email marketing. Help with projections for adding new products/sizes as requested. General product, business & operations consulting based on previous executive competitive experience as requested.
Years: 2020 to 2020 Employer: Garden Goods Direct Title: Consultant Department: Sales & Marketing Responsibilities: 3 month consulting engagement focused on prioritizing tasks for improving overall conversions. Helped guide them on which products they should focus on, what cost structures they should re-evaluate, implement A/B test service and hiring of a paid search ad agency.
Years: 2019 to Present Employer: Undisclosed Title: President Department: Executive Responsibilities: Oversee day-to-day activities for reviews and ratings of the top 25 online nurseries. The site also generates original content for consumers and offers price comparisons on over 650 plants & garden goods from top rated online nurseries.
Years: 2014 to 2018 Employer: Nature Hills Nursery Title: Marketing and Merchandising Director Department: Sales Responsibilities: Responsible for all revenue generating activities. Also focused on pricing, supply chain to maintain specific margins.
Years: 2009 to 2014 Employer: Undisclosed Title: CEO Department: Executive Responsibilities: Owned and operated two online plant nurseries. They are the largest in this eCommerce vertical. Fast-growing. Expert worked with the owners from the start-up phase to becoming one of the top 100 US internet retailers.

Fields of Expertise

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