Expert Details

Expert in Back-Up Power Systems, Automotive/Truck Emissions Control, IC Engines, Strategic Planning, NPD

Expert ID: 730349 Wisconsin, USA

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Expert has gained expertise in association with internal combustion engines (diesel, gasoline, CNG/LNG) for both vehicle (automotive/truck), stationary and mobile power (back up power, distributed power, cogeneration, home standby power) and small engine related applications (lawn & garden, RV's, auxiliary power, portable power). He has worked directly with multiple engine manufacturers (Ford, Cummins, Caterpillar, Navistar, John Deere, MTU, Briggs & Stratton, Kohler, Honda, and many others) as both a key supplier and customer, in connection with emissions control, exhaust and power generation needs and applications. He has worked within the power generation, automotive, truck, clean technologies, and industrial products sectors on a global basis for several global leaders including BASF, Kohler, Donaldson and Goodrich. He has a strong background in Strategic Planning, New Product Development, and all areas of Marketing. He is very knowledgeable of diesel and natural gas powered generators (gensets) between 5kW and 4 mW for industrial, commercial, municipal, telecom, military, residential, rental, mobile, and marine applications. He also has significant expertise with regards to all types of automotive and diesel emissions control systems including 3-way catalysts, diesel oxidation catalysts, diesel particulate traps, Selective Catalytic Reduction (SCR), and all types of Pt/Pd catalysts.

Developed strategic growth plan for leading stainless steel castings manufacturer desiring to accelerate growth in energy segment. Provided coaching and guidance for client looking to understand how automotive catalysts are developed, specified, integrated and tested for major automotive and truck platforms.Developed global strategic plan for multi-national power systems manufacturer.Implemented gated New Product Development process into large electrical machinery manufacturer and medium size metal forming company. Conducted SWOT analysis of power generation market for company looking to enter industry.

Expert may consult nationally and internationally, and is also local to the following cities: Milwaukee, Wisconsin - Madison, Wisconsin - Green Bay, Wisconsin - Kenosha, Wisconsin - Racine, Wisconsin - Appleton, Wisconsin - Waukesha, Wisconsin - Oshkosh, Wisconsin - Janesville, Wisconsin - Waukegan, Illinois

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Year Degree Subject Institution
Year: 1992 Degree: MBA Subject: Business Administration and Strategic Marketing Institution: University of St. Thomas
Year: 1985 Degree: BS Engineering Subject: Aerospace Engineering and Mechanics Institution: University of Minnesota

Work History

Years Employer Title Department Responsibilities
Years: 2016 to Present Employer: Undisclosed Title: VP of Sales and Marketing Department: Sales Responsibilities: Lead Sales and Marketing efforts for United Stars, Inc. (World Leader in Precision Engineered Metal Products) with its 8 subsidiaries - Electric Materials, GearTec, Linecraft, Manchester Metals, United Gear and Assembly, United Industries, United Industries Cutting & Fabricating, and Waukesha Foundry.
Years: 2012 to 2016 Employer: Ametek Inc. Title: Sales Director Department: Marketing Responsibilities: North America Sales and Global Marketing responsibility for world leader in state-of-art scientific instruments for leading research institutions along with in-fab metrology tools for the semi-conductor industry. CAMECA is a member of the Material Analysis Division of AMETEK, Inc.- a $4B+ global manufacturer of electronic instruments and electromechanical devices.
Years: 2010 to 2012 Employer: CBS Growth Consulting, LLC Title: President/Owner Department: Strategic Marketing Responsibilities: Management and Strategic Marketing Consulting Firm. Work with technology oriented, durable good manufacturers across a range of industries and markets. Provide strategic direction relative to products, markets and capabilities. Also perform expert consulting services with a range of firms including investment funds, private corporations, global management consulting companies and market research organizations.
Years: 2007 to 2010 Employer: Kohler Company Title: Global Marketing and SBU Director Department: Power Systems Division Responsibilities: Global responsibility for all aspects of marketing including new product development for this $500MM+ manufacturer of diesel and natural gas based power generating sets/systems up to 4 mW (individual genset).Directed division strategic planning along with formulating/managing product plan. Also, responsible for residential and marine power system business units.
Years: 2003 to 2007 Employer: Eclipse Manufacturing Company Title: Engineering and Business Development Director Department: BD Responsibilities: Engineering and business development responsibility for this leading metal forming component/assembly firm. Key markets served included small engines, automotive, recreational vehicles, plumbing and lawn & garden. Key products included engine brake levers and throttle assemblies, mufflers, and seat components.
Years: 1996 to 2003 Employer: BASF Title: Commercial Director Department: Catalysts Responsibilities: Global automotive catalyst business development and system integration, working with leading automotive OEM's like Ford, Volvo, Chrysler, Mazda. Responsible for international team of engineers and commercial professionals. $150MM responsibility.
Years: 1990 to 1996 Employer: Donaldson Company Title: OEM Sales Manager Department: Sales Responsibilities: Commercial responsibility for major OEM customers serving truck, military and aircraft markets. Advanced air intake, exhaust and emissions control systems.
Years: 1985 to 1990 Employer: Goodrich Aerospace Title: Technical Marketing Engineer Department: Marketing Responsibilities: Marketing responsibility for air data components (smart pressure and temperature probes) and systems. Worked with leading commercial and military OEM's.

International Experience

Years Country / Region Summary
Years: 2007 to 2010 Country / Region: Asia, Europe Summary: Visited China, India, Rest of Asia, and Europe on multiple occasions in connection with developing business plans, product development, market strategies and acquiring business related to power generator sets for industrial, commercial and marine use.
Years: 1996 to 2003 Country / Region: Europe, Asia, South Africa Summary: Visited Europe, Asia and South Africa on multiple occasions in connection with acquiring new automotive/truck catalyst business and supporting existing business.

Additional Experience

Vendor Selection
Diesel and Natural Gas Engine supplier selection.
Marketing Experience
Broad and deep knowledge of global diesel and natural gas based power systems market for back-up, continuous, peak shaving, distributed power and cogeneration application. Know all key market drivers/trends, players, customer market segments, technologies, cost drivers and competing technologies. Also possess equally strong knowledge with regards to market (players, products, threats, technologies, opportunities) for emissions control devices (automotive, truck, off-road, stationary power) used in conjunction with diesel, gasoline, and natural gas engines.
Other Relevant Experience
Real world experience preparing global strategic operating plans with emphasis on identifying significant growth opportunities with accompanying execution plans. Also, highly skilled at implementing/executing effective New Product Development process based upon gated structure and review.

Fields of Expertise

automotive catalysis, automotive catalytic converter, automotive emission control, automotive emissions catalyst, automotive emissions-control technology, catalytic converter, diesel standby electricity generation, diesel standby generator, emission control, emission control device, generator set, heavy-duty engine emission, heavy-duty engine emission control device, independent power provider, standby electric-energy generation, standby electric-energy system, automotive combustion, exhaust emission regulation, gas-turbine generator, automotive emission product, exhaust gas recirculation system, internal combustion engine pollution control, gas turbine engine pollution control, three-phase generator, engine manufacturer, automotive exhaust system, peak shaving, heated catalyst, automotive emission monitoring, oxidation catalyst, catalyst structure optimization, electric power system, catalyst regeneration, combustion emission product, selective catalytic reduction catalyst, gas turbine exhaust, catalyst support, lawn and garden engine air-pollution control, fossil fuel electric energy generation, internal combustion engine combustion chamber, particulate emission control system, heavy truck, exhaust emission measurement, platinum metal, catalytic combustion, palladium catalysis, palladium catalyst, power generation system, natural gas engine, automotive regulatory compliance, mobile source air pollution control, electric energy generation, energy-efficient cogeneration, diesel-electric energy generation, waste-heat recovery, energy-efficient low-speed diesel engine generator, energy-efficient high-speed gas engine generator, energy-efficient high-speed diesel engine generator, internal combustion engine, automotive gasoline-engine emission-control specification, automotive diesel engine operation specification, automotive diesel engine emission control specification, diesel engine exhaust, emission characterization, energy generation, combustion, Environmental Protection Agency, gas turbine electric energy generation, uninterruptible energy generation, emission process, emission product, diesel engine specification, automotive exhaust, gasoline engine specification, dual fuel engine, uninterruptible power system, small engine, platinum, palladium, multicomponent catalyst, mobile power generation, heavy-duty engine, gas turbine engine, gas engine, fuel cell, four-stroke cycle engine, engine muffler, emission monitoring, emission measurement, electric generator, diesel fuel, diesel engine, cogeneration, catalytic oxidation, catalyst, catalysis reagent, catalysis, automotive engine

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