Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

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Expert Details

Beauty Industry Consumer Insights, Retail, Sales, Education, Marketing

ID: 730889 Minnesota, USA

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Expert has been a successful executive in the beauty industry for over 25 years and has earned leading retail, marketing, sales, and education consultant position. She began her career working at the executive level for Clinique Cosmetics and The Aveda Corporation. She is an expert in skincare and hair care and has been a part of some of the most successful retail product launches in the beauty industry. Her ultimate goal is to ensure that your brand message is translated at every level, creating a strong yet single-minded response to your brand. She works with clients to define their significance in the marketplace and create scalable tools that translate key concepts and messages for customers. Expert works inside organizations helping them to identify and maximize key points of difference and create valuable programs, marketing strategies, and sales and training processes that build the brand and create customer loyalty that translates to dollars. She has worked on a global level for such companies as Kiehl's Kevin Murphy, Stivectin, Aveda, and Graham Webb.

Expert works closely with companies to improve productivity and rhythm in the work environment by blending the talents and strengths of individuals into high-performance teamwork. Development topics include Leadership Training, Conflict Resolution, Management training and development, One on one coaching, and Communication Skills.

Expert trains sales personnel and builds strongly messaged brands. She designs flexible tools that ensure consistency in messaging and employee performance and is designed for usage as training guides, reference materials, or operation manuals. Topics include Train-the-trainer programs and coaching, Presentation skills training, Certification programs, Communicating company mission and message, Sales training designed to increase existing business, Sales training designed to build new business, Team building, corporate education strategies, and structure, new product, or new initiative launches.

Expert has conducted quantitative and qualitative research projects and brand audits resulting in strategic and consumer insights for brands such as Coty Beauty, Thymes, KMS Haircare, NIOXIN, and Amore Pacific.

For over two decades, Expert has presented keynote speeches and facilitated workshops and panel discussions to audiences worldwide. Expert has facilitated over 500 workshops for audiences ranging in size from 10 to 100 people and has presented to audiences of up to 2,500.

Expert has presented throughout the United States and Canada as well as in Spain, Australia, Korea, Germany, Puerto Rico, United Kingdom, and Mexico. Clients include Wella, Clinique, Kiehl’s, Aveda, Frédéric Fekkai, Matrix, Regis, Lancôme, Sebastian International, Thymes, Profound Beauty, Graham Webb International, Murad, Kevin Murphy, Stivectin, and The Body Shop.

Expert has been a guest lecturer at Ryerson University Business School in Toronto, Canada, The Matrix Academy, and The Wella Academy, both in New York, USA. She has been a guest host on The Saturday Night Beauty Hour on QVC and has served as Master of Ceremonies for the largest trade shows in the beauty industry, including Fuse NYC, The International Salon & Spa Expo, Aveda Congress Festival, and the International Chain Association.

Expert has been a guest contributor to industry publications including The Salon Insider, American Salon Magazine, Stylist Magazine, and top-rated business book “Becoming a Category of One”.


Worked with a start-up hair care brand launching in North America. Expert wrote and executed a sales program for client's distributor network teaching sales associates how to identify partners, sell in and sell through and have a single-minded focus in a multi-line distribution. The client had a 10 million increase in sales within a year.

Worked with a client to streamline global orientation and onboarding program. The process involved collecting data and interviewing stakeholders from 11 countries. Created a year-long training process for employees that resulted in reducing employee turnover and increasing customer loyalty.

Worked with a high-end skincare brand sold through the luxury channel to streamline messaging in an unassisted sales environment. Created a variety of tools to help the brand to create advocacy and a strong single-minded response to the brand. Efforts resulted in gaining the loyalty of the salespeople and created new users on a global scale.

Performed a quantitative and qualitative research process and report for the number one selling skincare brand in the Asian market. Tested theory and assumptions using a variety of research tools that resulted in recommended store initiatives in multiple distribution channels the product was sold.

Wrote and implemented a salon operation and management program for a large salon chain and product manufacturer that was increasing salon locations in North America. Programs ensured consistency in service, management, and operations at every level of the business.

Education

Year Degree Subject Institution
Year: 1983 Degree: BA Subject: Communications Institution: Universtiy of Minnesota

Work History

Years Employer Title Department
Years: 1993 to Present Employer: Undisclosed Title: President Department:
Responsibilities:
President and founder of a retail consulting services company.
Strategist and developer of education, management, and sales tools for global giants such as L’Oreal International, The Wella Corporation, Frédéric Fekkai, Lancôme, and Kiehl’s Since 1851.
Years Employer Title Department
Years: 2009 to 2011 Employer: Mars Advertising Title: Vice President Department: Luxury
Responsibilities:
Started luxury division for MARS Advertising, the #1 shopper marketing agency in the USA as voted by HUB 3 years in a row. Created innovative marketing tactics for beauty clients to include web, in-store, and media. Developed business-driving growth strategies for cosmetic, hair care, and skincare brands for key retailers in all channels.Created channel strategies and recommendations for new products to launch in retail. Clients included Procter and Gamble, KAO Brands, Coty Beauty, and Amore Pacific.
Years Employer Title Department
Years: 1990 to 1993 Employer: Aveda Corporation Title: National Sales Manager Department: Sales
Responsibilities:
Developed and managed all in-house and in-field sales and education efforts for North America and international affiliates. Oversaw development and build-out of Aveda Lifestyle Stores. Created and managed extensive client relationships with distributors and salon partners worldwide. Created and trained Aveda business and service curriculum in North America. Set and oversaw goal setting for related distributor network partners. Developed sales strategies and team-building with Aveda partners worldwide.

Years Employer Title Department
Years: 1983 to 1990 Employer: Clinique Cosmetics Title: Regional Education Manager Department: Education
Responsibilities:
Oversaw business development for retail accounts in the midwest region. Set and implemented goals for employees resulting in annual double-digit sales increases. Implemented education and sales seminars in the USA and Canada.
Managed partnerships with department stores in the territory.

International Experience

Years Country / Region Summary
Years: 2012 to 2012 Country / Region: Austrilia Summary: Trained distributor sales consultants and retail sales people in launch of a new skin care brand.
Years: 2009 to 2010 Country / Region: Korea Summary: Performed quantitative and qualitative research project for number one selling skin care line in Korean market. Studied the brand and it's top 5 competitors. Research resulted in marketing, training and sales initiatives to be implemented in the marketplace.
Years: 2006 to 2007 Country / Region: Europe Summary: Executed a training program to support a new product launch in Europe. Worked with sales people from all European countries to increase distribution and sales at the local level.
Years: 1994 to 2012 Country / Region: Canada, Spain, Australia, Korea, Germany, Puerto Rico, United Kingdom, and Mexico. Summary: Facilitated over 500 workshops for audiences ranging in size from 10 to 100 people and have presented to audiences of up to 2,500.

Career Accomplishments

Professional Appointments
Board of Directors The Playwrights Center
Awards / Recognition
Named One of the Top Ten Women to Watch by The Twin Cities Business Journal

Additional Experience

Training / Seminars
Expert has written and executed training, sales, education, operations, management, and product programs for Clinique, Aveda, Kiehl's, Wella, Frederic Fekkai, Matrix, Kevin Murphy, Graham Webb, The Salon Association, Profound Beauty, JUUT, and Kadus.

Expert has presented keynote speeches, facilitated workshops and panel discussions to audiences worldwide. Expert has facilitated over 500 workshops for audiences ranging in size from 10 to 100 people and has presented to audiences of up to 2,500.

Expert has presented throughout the United States and Canada as well as in Spain, Australia, Korea, Germany, Puerto Rico, the United Kingdom, and Mexico. Clients include Wella, Clinique Cosmetics, Kiehl’s, Aveda, Frédéric Fekkai, Matrix, Regis, Lancôme, Sebastian International, Thymes, Profound Beauty, Graham Webb International, Murad, Kevin Murphy, Stivectin and The Body Shop.

Expert has been a guest lecturer at Ryerson University Business School in Toronto, Canada, and The Matrix Academy and The Wella Academy, both located in New York, USA. She has been a guest host on The Saturday Night Beauty Hour on QVC and has served as Master of Ceremonies for the largest trade shows in the beauty industry, including Fuse NYC, The International Salon & Spa Expo, The Aveda Congress Festival, and the International Chain Association.
Marketing Experience
Expert has worked at just about every level of the beauty industry and in all levels of distribution. She strongly believes that building a brand starts by being right out on the front lines. That’s why, as a rule, when it comes to finding crucial data that helps clients make decisions about product launches, programs, or how to gain traction with customers, she spends a ton of time where all the action happens – out in the field – working with salespeople and talking to customers. Expert is deeply committed to the research process and gaining strong consumer insights at the sales team and consumer levels. This is central to the work she performs as it assists clients in making strategic decisions about their brand and to the development of strong, flexible tools and messaging that translates to the consumer.

Fields of Expertise

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