Expert Details
Biopharma: Strategic Marketing, Ideation, Product Development, Go-to-Market Plan & Execution
ID: 739292
New York, USA
Most recently, her experience is across biopharma, but she also has experience across research life sciences and biopharma production. She is knowledgeable about the biopharma market, specific workflows to manufacture the biologic drug products (antibodies, proteins, vaccines, cell & gene therapy, other), and identifying the ingredients (including quality level and regulatory requirements) needed. Specifically, skilled in new product ideation, product development, and launch to the market. Knowledgeable across the product development and launch process, having launched thousands of products across dozens of projects in 3 major companies.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2006 | Degree: MS | Subject: Molecular Pharmacology & Cancer Therapeutics | Institution: SUNY at Buffalo, Roswell Park Cancer Institute |
| Year: 2003 | Degree: BS | Subject: Cellular & Molecular Biology | Institution: SUNY at Buffalo |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2023 to Present | Employer: Undisclosed | Title: Senior Global Market Development Manager, Biopharma Ingredients | Department: Health & Nutrition |
Responsibilities:• Leading market development for both improved and novel ingredients in Employer’s growing portfolio• Leading collection and analysis of market intelligence to enable decision making across the organization |
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| Years | Employer | Title | Department |
| Years: 2020 to 2023 | Employer: BASF | Title: Head of Biopharma Ingredients | Department: Nutrition & Health |
Responsibilities:• Established Biopharma Ingredients business, with first new product brand and visualization strategy• Leading cross-functional, global team of 19 people in complicated, matrixed organization (6 direct reports) to continue growing the portfolio revenue beyond current XXm€ (5yr CAGR >200%) • Guide team to lead establishment of best practices, including confidential disclosures and process mapping • Investigate potential for acquisitions, strategic scope expansion, and new business models for projects across a variety of innovation topics • Purposefully engage in development plans for employees across the organization |
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| Years | Employer | Title | Department |
| Years: 2016 to 2020 | Employer: BASF | Title: Platform Manager - Biologic Solutions | Department: Nutrition & Health |
Responsibilities:• Developed and led global implementation of two multi-year Biologic Solutions Platform strategies• Led launch and G2M strategy of Kolliphor® P 188 Bio, achieving >1m€ sales the first year • Multiplied this success by leading two separate cross-functional projects to implement best practices (Standard Launch Process, marketing campaigns) • Subject Matter Expert in bioproduction, cell culture, shear protection, poloxamer applications in pharma |
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| Years | Employer | Title | Department |
| Years: 2016 to 2016 | Employer: Merck (MilliporeSigma) | Title: Digital Marketing Manager | Department: Life Science Solutions |
Responsibilities:• Led a team that drives revenue of discreet projects through digital marketing best practices• Managed content across research product portfolios on two websites • Focused on content development and migration, while targeting specific customer groups |
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| Years | Employer | Title | Department |
| Years: 2013 to 2016 | Employer: Merck (MilliporeSigma) | Title: Global Product Manager, Research Genomics, Cloning & Expression | Department: Life Science Solutions |
Responsibilities:• Grew portfolio >3% (faster than market average) – a $17m business previously in decline ~5% per year• Expanded portfolio by extension into new markets (synthetic biology) and new product innovation through business partnerships and licensing agreements • Launched >1800 products across multiple categories • Managed marketing campaigns (digital & sales team) across multiple product areas, including X-tremeGENE™ campaign that spiked at ~100% increase of daily run-rate • Focus on digital marketing grew web traffic with PPC ads and content curation |
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| Years | Employer | Title | Department |
| Years: 2006 to 2013 | Employer: Thermo Fisher Scientific (Life Technologies, Invitrogen) | Title: Senior Technical Support Scientist | Department: Life Sciences |
Responsibilities:• Assist customers with troubleshooting, product selection, and general product support for cell culture, cell separation, cellular analysis, molecular biology and biochromatography product lines. Also maintain customer relationships, complaint management, and prepare product documentation.• Developed strategy and content for Life Technologies Gibco® Cell Culture Basics handbook and videos • Wrote over 750 web catalog product descriptions for Gibco® Cell Culture Essentials • Supported cross - functional teams during new product introductions, investigations and projects • Initiated three new cell culture product launches based on customer feedback |
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| Years | Employer | Title | Department |
| Years: 2001 to 2006 | Employer: Roswell Park Cancer Institute | Title: Research Technician | Department: Pharmacology |
Responsibilities:• Maintained laboratory consumables, plasmids, bacterial stocks, and cell cultures. Developed and optimized protocols, reviewed new publications and taught students while completing research projects• Set up one new cancer biology research laboratory and two new (dual lab) cell culture facilities • Assisted in generating data (i.e. IP, IF, SDS-PAGE, 2D-EP, FACS) and writing four peer-reviewed journal publications |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: to Present | Country / Region: Germany | Summary: Many visits to Germany, worked for 2 German companies with global presence. |
Career Accomplishments
| Professional Appointments |
|---|
| - Panelist, Employer Regional Marketing Council Spring Event, on best practices for go-to-market messaging - Speaker, SynBioBeta Conference, London & San Francisco |
| Awards / Recognition |
|---|
| - Employer Pharma Solutions Pioneer Awards for financial performance and customer focus - Toastmasters™ Advanced Communicator Bronze (ACB) Awards for public speaking accomplishments - Toastmasters™ Advanced Leader Bronze (ALB) Award for leadership accomplishments - Life Technologies CCE Player of the Quarter for enhancement of over 400 web product descriptions |
| Publications and Patents Summary |
|---|
| A few research publications in cancer research. Many technical marketing publications throughout the career, including conference presentations and posters. |
Additional Experience
| Marketing Experience |
|---|
| Broad marketing experience, across strategic planning, market sizing, ideation, portfolio planning, product development, product management, product launch and go to market planning and execution. Broad experience all across the Marketing job family. |