Expert Details

Expert in Brand and Marketing

Expert ID: 731921 New York, USA

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Funder and CEO of a strategic consulting firm with a focus on strategy, marketing and innovation with headquarters in New York and offices in Munich, Hamburg, Zurich and London. He has been a professional in the brand and marketing field for more than twenty years and have provided expert brand and marketing advice to a diverse set of clients in industries such as consumer products, apparel, technology, financial services, entertainment and energy among others.

Over the past twenty years, expert has been involved in building strong brands for many clients in North America, South America, Europe, and Asia. He has worked for clients in virtually every area relevant to building strong brands. He has assessed the value of brands and their potential for development in several hundred situations and he has led academic research on brand management. His firm's clients include a large percentage of Fortune 100 companies and our client portfolio includes a wide spectrum of companies and brands such as American Express, Campbell Soup Company, The Coca-Cola Company, Philips, Samsung and Volkswagen. We have analyzed and helped build brands over many years including some of the well-known fashion or apparel brands such as Birkenstock, Dr. Scholl, Quiksilver, Roxy, Levi’s Strauss, adidas, Lucky Brand Jeans, Bratz Dolls and many others. His work in branding involves every aspect of building strong brands and the management of brands including complementary activities such as market research, design, advertising and digital. For example, in order to perform my work, he designs and conduct and use market research studies including surveys to assess the strengths of a brand, he conducts market studies to evaluate the potential for brands in a market, and he regularly conduct consumer studies to evaluate the response of consumers to brands, new innovations, product and marketing campaigns such as advertising. Expert has trained for this work since the early 1980s.

He has published many articles and two books on marketing strategy and building strong brands. My book, Brand Leadership: The Next Level of the Brand Revolution, which he co-authored, was published by The Free Press and has been a top seller among books on brands over the years. It was republished by Pocket Books. His other book, Hidden in Plain Sight: How to Find and Execute Your Next Growth Strategy was awarded the Berry Book Prize for Best Book in Marketing by the American Marketing Association. He has also been published extensively in academic journals covering a range of marketing topics (including brand building, strategic brand growth, marketing science and quantitative research) and survey methodology issues such as the Harvard Business Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and Sloan Management Review.

He held faculty positions at the Darden Graduate School of Business Administration at the University of Virginia, the University of Southern California, the University of Houston, and IESE (Instituto Superiores de la Empresa) in Barcelona, New York, London and Munich. IESE is one of the leading global business schools offering MBA and executive education programs and ranks among the top ten global business schools by The Financial Times.

He received his Economics Degree from the University of Applied Sciences, Giessen-Friedberg, Germany. Expert has Ph.D. in Business Administration, with emphasis on statistics and marketing, from the University of Kansas, where he also received his Master’s Degree in Science.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Philadelphia, Pennsylvania

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Education

Year Degree Subject Institution
Year: 1985 Degree: PhD Subject: Philosophy Institution: University of Kansas
Year: 1981 Degree: Master of Science Subject: Marketing Research Institution: University of Kansas
Year: 1979 Degree: BS Subject: Business Administration and Computer Science Institution: Fachhochschule Giessen-Friedberg

Work History

Years Employer Title Department Responsibilities
Years: 2003 to 2014 Employer: E-Edge Company Title: Co-Founder and Managing Director Department: Responsibilities: Co-Found and Managing director
Years: 1999 to Present Employer: Undisclosed Title: Founder and CEO Department: Responsibilities: CEO and Founder
Years: 1998 to 1999 Employer: Prophet Brand Strategy Title: Chairman Department: Responsibilities: Chairman
Years: 1995 to 1998 Employer: Aaker-Joachimsthaker & Partners Title: Co-Founder Department: Responsibilities: Co-Founder
Years: 1990 to 1994 Employer: Alza Limited Title: CONSULTANT Department: Strategic Marketing and Research Consultancy Responsibilities:

Fields of Expertise

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