Expert in Brand and Marketing
Over the past twenty years, expert has been involved in building strong brands for many clients in North America, South America, Europe, and Asia. He has worked for clients in virtually every area relevant to building strong brands. He has assessed the value of brands and their potential for development in several hundred situations and he has led academic research on brand management. His firm's clients include a large percentage of Fortune 100 companies and our client portfolio includes a wide spectrum of companies and brands such as American Express, Campbell Soup Company, The Coca-Cola Company, Philips, Samsung and Volkswagen. We have analyzed and helped build brands over many years including some of the well-known fashion or apparel brands such as Birkenstock, Dr. Scholl, Quiksilver, Roxy, Levi’s Strauss, adidas, Lucky Brand Jeans, Bratz Dolls and many others. His work in branding involves every aspect of building strong brands and the management of brands including complementary activities such as market research, design, advertising and digital. For example, in order to perform my work, he designs and conduct and use market research studies including surveys to assess the strengths of a brand, he conducts market studies to evaluate the potential for brands in a market, and he regularly conduct consumer studies to evaluate the response of consumers to brands, new innovations, product and marketing campaigns such as advertising. Expert has trained for this work since the early 1980s.
He has published many articles and two books on marketing strategy and building strong brands. My book, Brand Leadership: The Next Level of the Brand Revolution, which he co-authored, was published by The Free Press and has been a top seller among books on brands over the years. It was republished by Pocket Books. His other book, Hidden in Plain Sight: How to Find and Execute Your Next Growth Strategy was awarded the Berry Book Prize for Best Book in Marketing by the American Marketing Association. He has also been published extensively in academic journals covering a range of marketing topics (including brand building, strategic brand growth, marketing science and quantitative research) and survey methodology issues such as the Harvard Business Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and Sloan Management Review.
He held faculty positions at the Darden Graduate School of Business Administration at the University of Virginia, the University of Southern California, the University of Houston, and IESE (Instituto Superiores de la Empresa) in Barcelona, New York, London and Munich. IESE is one of the leading global business schools offering MBA and executive education programs and ranks among the top ten global business schools by The Financial Times.
He received his Economics Degree from the University of Applied Sciences, Giessen-Friedberg, Germany. Expert has Ph.D. in Business Administration, with emphasis on statistics and marketing, from the University of Kansas, where he also received his Master’s Degree in Science.
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Philadelphia, Pennsylvania
|Year: 1985||Degree: PhD||Subject: Philosophy||Institution: University of Kansas|
|Year: 1981||Degree: Master of Science||Subject: Marketing Research||Institution: University of Kansas|
|Year: 1979||Degree: BS||Subject: Business Administration and Computer Science||Institution: Fachhochschule Giessen-Friedberg|
|Years: 2003 to 2014||Employer: E-Edge Company||Title: Co-Founder and Managing Director||Department:||Responsibilities: Co-Found and Managing director|
|Years: 1999 to Present||Employer: Undisclosed||Title: Founder and CEO||Department:||Responsibilities: CEO and Founder|
|Years: 1998 to 1999||Employer: Prophet Brand Strategy||Title: Chairman||Department:||Responsibilities: Chairman|
|Years: 1995 to 1998||Employer: Aaker-Joachimsthaker & Partners||Title: Co-Founder||Department:||Responsibilities: Co-Founder|
|Years: 1990 to 1994||Employer: Alza Limited||Title: CONSULTANT||Department: Strategic Marketing and Research Consultancy||Responsibilities:|