Expert Details

Expert in Branding, Brand Management, Naming, Positioning, Brand Identity, Brand Equity, Brand Evangelism

Expert ID: 730194 California, USA

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Expert is an experienced brand manager and marketing strategist. Having worked extensively in China, he is very familiar with the unique business conditions and requirements for successively marketing, partnership and growth in the fastest growing consumer market. Expert's focus of expertise is squarely in building or refining a brand for businesses that seek rapid growth or a reinvention of how their consumers perceive the company. When relevant, he leverages social causes to create immediate relevance to a devout community of consumers that believe in the brand beyond the product or service alone. Simply put, Expert advises clients on building brands that consumers love to love and in which that they believe.

Expert has lead the development of a new brand for a leading global beverage company’s China market unit.He has designed, named and defined a new brand for an American vegan consumer packaged goods company. Expert has advised a legendary German auto manufacturer on environmental open innovation.He advised an F1 and LeMans racing legend on building a motorsport-inspired fashion and accessories brand. Expert has provided brand equity valuation services to a range of venture-stage companies seeking additional investment.

Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California - Long Beach, California - Santa Ana, California - Anaheim, California - Riverside, California - Bakersfield, California - Glendale, California - Huntington Beach, California - San Bernardino, California - Oxnard, California

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Education

Year Degree Subject Institution
Year: 2010 Degree: BA Subject: Brand Evangelism Institution: University of Southern California

Work History

Years Employer Title Department Responsibilities
Years: 2011 to Present Employer: Undisclosed Title: Business Development Department: Undisclosed Responsibilities: Expert is leading the government contractor's new advanced projects efforts - ranging from mobile app development to security/access technologies.
Years: 2010 to Present Employer: Undisclosed Title: Undisclosed Department: Undisclosed Responsibilities: As a Partner, Expert identifies cleantech breakthrough takeover targets for strategic investors in Asia.
Years: 2010 to Present Employer: Undisclosed Title: Entrepreneur-In-Residence Department: Undisclosed Responsibilities: Expert mentors China's next generation of entrepreneurs on the subjects of branding, cleantech, and social advocacy. He also facilitates partnership and investment by leading global companies into student and faculty ventures.
Years: 2009 to 2010 Employer: Undisclosed Title: Vice President, Sustainability Department: Undisclosed Responsibilities: Previously the company's Vice President for Marketing, Expert served as the environmental integrity leader for the innovative micro-wind turbine manufacturer.
Years: 2007 to 2009 Employer: Undisclosed Title: Chief Marketing Officer Department: Undisclosed Responsibilities: Expert led the branding, marketing, and sales efforts of one of the nation's leading greenhouse gas emissions management and investment firm, serving Fortune 50 clients.
Years: 2006 to 2006 Employer: (Undisclosed) Private Equity Fund in Hong Kong Title: Advisor to the Chairman Department: Undisclosed Responsibilities: Expert served as an on-site, in-house advisor to chairman of a notable Hong Kong-based private equity fund on environmental, branding, and new business creation efforts.
Years: 2005 to 2006 Employer: Undisclosed Title: Chief Executive Officer Department: Undisclosed Responsibilities: Expert founded a targeted marketing firm that leveraged social networking services for niche marketing to young consumers.
Years: 2003 to 2004 Employer: Hewlett-Packard Company Title: Undisclosed Department: New Business Creation Unit Responsibilities: Expert advised HP engineering and marketing team on the marketing and brand messaging for young consumers and family influencing purchase decisions.

Government Experience

Years Agency Role Description
Years: 2002 to 2003 Agency: Oregon State Department of Education Role: Youth Advisory Board Description: Youth issues advisor to the Superintendent of Public Instruction and her Chief of Staff.

International Experience

Years Country / Region Summary
Years: 2006 to Present Country / Region: China Summary: Expert worked extensively in China and Hong Kong for a range of firms, from private equity, environmental investment advisory, to innovation and incubation services.

Additional Experience

Training / Seminars
Expert is a adjunct lecturer at Peking University's Innovation Institute and offers in-depth branding strategy and brand evangelism seminars in Los Angeles, San Francisco, and Portland. Also, he provided the keynote address for TBWA's 2010 Wake Up Brand Camp in Helsinki, Finland. He is an active presenter for former Vice President Al Gore's non-profit advocacy organization, The Climate Project.
Marketing Experience
Expert was named to The Purple List by PSFK, a leading trendspotting consultancy. He brings extensive experience working with Chinese, Korean and European business leaders and consumers. Although he advises companies across a wide range of industries, Expert has particularly extensive experience in cleantech, environmental and energy markets.
Other Relevant Experience
Expert is a recognized expert in brand evangelism - the concept that consumers love, live and believe in a brand beyond the typical consumer-company relationship.

Fields of Expertise

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