Expert Details

Expert in Branding, Brand Strategy, Innovation, Innovation Processes, and Design Strategy

Expert ID: 735031 Georgia, USA

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Expert has over 8 years of experience developing customer-driven brand strategies, brand profiles and brand expression through both agency and corporate roles.

Expert has nearly 20 years of experience working in the innovation space. Her experience includes leading $80MM+ innovation initiatives, developing innovation processes and approaches. creating and executing training on innovation principles and approaches, assessing innovation portfolios, creating innovation strategies and developing innovation governance approaches.

Expert has 30 years of experience leading graphic and product design initiatives as a design strategists. As a design strategist, she has led packaging, collateral and web initiatives that led to on-brand design execution.

Expert was engaged in an 18-month initiative with Coca-Cola to refresh the global innovation approach and roll out new custom innovation management software tool to the entire Coca-Cola system. She developed 8 online training videos and in-person training materials to help teams integrate the approach and software into business routines. Led development of internal website to provide instant access to the process for Coca-Cola employees. In this role, she participated in development of custom innovation software for Coca-Cola designed to be a more user-friendly and business relevant tool that would facilitate communication regarding innovation initiatives on a global basis. She developed all training materials and delivered training globally to over 400 Coca-Cola employees to ensure adoption of the tool. Expert developed brand identity, business model and business frameworks for an Atlanta-based innovation consultancy, spearheading marketing plan to help drive brand awareness and build the client base. Expert developed a 5-year strategic business plan with global clients to deliver against a $50 million capital investment.

Expert may consult nationally and internationally, and is also local to the following cities: Atlanta, Georgia - Columbus, Georgia - Athens, Georgia - Macon, Georgia - Roswell, Georgia - Marietta, Georgia - Chattanooga, Tennessee

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Education

Year Degree Subject Institution
Year: 2003 Degree: MBA Subject: Management Institution: Robinson College of Business
Year: 1986 Degree: BA Subject: English/Marketing Minor Institution: Georgia State University

Work History

Years Employer Title Department Responsibilities
Years: 2015 to Present Employer: Undisclosed Title: Principal Department: Responsibilities: As a consultant, Expert works with business partners in developing strategies, business models, processes and change management approaches to enable business growth through innovation.
Years: 2012 to 2015 Employer: KIMBERLY-CLARK Title: Global Design Director Department: Global Marketing Responsibilities: Expert led B2B teams in developing and implementing brand, innovation and design strategies. She focused on portfolio growth, driving user preference through graphic and product design, and aligning global strategies with regional business plans and priorities.
Years: 2008 to 2012 Employer: CBX Title: VP, Strategy Department: Strategy Responsibilities: Expert served CBX as brand and innovation strategy leader, helping clients define purpose and focus through strategic branding, design and innovation initiatives for clients including DelMonte, Mars, Campbell’s, Kimberly Clark and PepsiCo. She accrued and leveraged experience in developing client proposals and pitching new business.
Years: 2007 to 2008 Employer: Booz & Co Title: Sr Associate Department: Innovation Practice Responsibilities: As management consultant, Expert worked with a specific focus in consumer goods innovation strategies and organization design. She worked with clients to identify, clarify, and resolve issues critical to strategic and operating success.
Years: 2006 to 2007 Employer: Coca-Cola Title: Sr Innovation Manager Department: Marketing Responsibilities: Innovation lead for Coca-Cola Northeast Region market, leading launch strategies and plans for new products and packages for local market introduction
Years: 2004 to 2005 Employer: Sara Lee Foodservice Title: Director of Product Management Department: Marketing Responsibilities: Led product management team across five product categories with annual revenue of over $400 million, including product innovation and launches, development of product strategies and project execution. Implemented product development processes for all product lines, managed $1.3 million department budget
Years: 2003 to 2004 Employer: Deloitte Title: Sr Project Manager Department: Innovation Practice Responsibilities: Headed up introduction and implementation of a new product development process with Revlon teams, from strategic planning through commercialization of new products. Developed new innovation management reporting communication approach and project tools, resulting in improved communication within project teams and to management
Years: 1998 to 2003 Employer: Coca-Cola Title: Innovation Manager Department: Marketing Responsibilities: Led packaging innovation strategy, development and execution for The Coca-Cola Company for all Coca-Cola brands. Developed research plans, business analysis, management alignment and marketing plans for packaging innovation initiatives. Focused on developing the Coca-Cola Fridge Pack, and aligning 70+ franchise bottlers to the launch plan key revenue-building initiative for 2003

Fields of Expertise

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