Expert Details

Expert in Branding, Strategic Marketing, Trademark Infringement, Advertising, Turnaround, Startup, Venture

Expert ID: 727810 California, USA

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Expert is author of "The Revenge of Brand X" and has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington Post, The Los Angeles Times, the Wall Street Journal, Newsweek magazine and dozens more. He has built and implemented brands for funded start-ups and Fortune 500 companies alike; both on and off the web. He also speaks to audiences throughout the world, explaining how branding -- the most misunderstood aspect in all of marketing -- can increase profitability and cut costs while increasing customer
loyalty and evangelism.

He is also the founder of a web-based division which takes businesses' user bases and monetizes them into revenue-generating Branded Communities, and a website which is the only proven builder of brand-driven user bases.

He convincingly demonstrates to audiences how branding works, why it works and why it's the most important foundation on which to protect and enhance the value of any enterprise.

International publisher's brand was misappropriated by parties with similar identity. Testimony and rationale required to demonstrate the brand confusion, resulting in plaintiff retaining full rights and defendants forced to surrender all title.Liability case in which international brand misrepresented itself in order to escape liability for personal injury. Case pending.

Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California - Long Beach, California - Santa Ana, California - Anaheim, California - Riverside, California - Bakersfield, California - Glendale, California - Huntington Beach, California - San Bernardino, California - Oxnard, California

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Education

Year Degree Subject Institution
Year: 1978 Degree: B.A. Subject: Economic History Institution: U.C. Berkeley

Work History

Years Employer Title Department Responsibilities
Years: 1986 to Present Employer: Undisclosed Title: Owner Department: Responsibilities: Branding consultant. America's first 100% digital, full-service entrepreneurial marketing/advertising agency, specializing in creative and strategic marketing, funding and positioning of a broad base of ongoing internet, retail, trade and corporate clients and start-ups
Years: 1984 to 1986 Employer: DMB&B Title: V.P. Creative Director Department: Creative Responsibilities: Led agency’s national campaign for the first American presence of Hyundai automobiles. Managed staff of 16 through the merger of D’Arcy, Masius, McManus with Benton & Bowles.
Clients included packaged goods (Oroweat, Van de Kamp’s) and financial institutions (AVCO Financial, Arizona Bank).
Years: 1982 to 1984 Employer: Dailey & Associates Title: Creative Director Department: Creative Responsibilities: Introduced, positioned, named and launched the Honda Rebel motorcycle, to this day considered the most successful entry-level product in company history.
Years: 1979 to 1981 Employer: Rogers, Weiss/Cole & Weber Title: Senior Creative Department: Responsibilities: Sea World theme park for markets in Orlando, Florida and Aurora, Ohio. Successfully launched new Arrowhead Sparkling Water.

International Experience

Years Country / Region Summary
Years: 2008 to 2008 Country / Region: Denmark Summary: Restructuring and acclimating American brand into Danish market.
Years: 2008 to 2008 Country / Region: Canada Summary: Restructuring and acclimating American brand into Canadian market.
Years: 2005 to 2005 Country / Region: England Summary: Speaking via teleconference to marketing conference.

Career Accomplishments

Licenses / Certifications
Author of "The Revenge of Brand X: How to build a Big Time Brand on the web or anywhere else."

Additional Experience

Expert Witness Experience
Federal and state court appearances, depositions, expert document for plaintiffs and defendants.

Matter: Patent infringement
Year: 1999 (?)
Documentation: Yes
Deposition/Testimony: Yes

Matter: Brand liability
Year: 2009
Documentation: Yes
Deposition/Testimony: Yes

Matter: Design patent infringement
Year: 2011
Documentation: Yes
Deposition/Testimony: No

Matter: Valuation of Injunctive Relief
Year: 2014
Documentation: Yes
Deposition/Testimony: No
Training / Seminars
"Branding in the Fourth Dimension", a two day War Room Session to jump start brand strategies for funded startups and stagnant existing brands.
Marketing Experience
Published author, including "The Revenge of Brand X", business opinion columnist for Ziff-Davis publication.

Fields of Expertise

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