Expert in Business Planning and Development, Market Researsh, Growth Strategies, Due Diligence, Medical Device
Expert ID: 729063 Canada
When Expert started his first company in 1991, the private consumer market for hearing aids in Ukraine didn’t exist. The company has since developed this market and become its unsurpassed leader through strategic market planning and strategy execution. He developed new markets for the novel diagnostic audiological equipment which a unique value proposition (UVP) of enabling pediatric assessment without sedation and anesthesia. At both companies, thorough market research, identifying customer needs and proper customer segmentation allowed formulating clear, concise and compelling UVPs and communications for each targeted customer segments. Strategic marketing planning was also based on regulations, industry position statements, evidence-based practices, reimbursement structures, research in related fields, and closely following the competitive dynamics. Expert’s academic knowledge and practical experience allows providing consulting services in market development, strategic marketing planning and execution, customer segmentation and formulating strong value propositions and communications to target customer segments in a wide variety of industries.
Canadian Academy of Audiology (2000-2001). CAA and the Canadian Hearing Health Care Industry. The project resulted in a report and recommendations on how to raise the CAA profile to a level of recognition by the federal and provincial governments and political strategy to better manage CAA’s relations with the governments.Rotman School of Management (2000). Study project: A review of the strategic intent of Bell Canada Enterprises to move from a telephony company to an internet company. The project resulted in recommendations on improving corporate coordination mechanisms, moving the emphasis from financial to operating control systems, customer-management systems, financial systems, and marketing strategy development.Poul Madsen Medical Devices Inc. (1996-1997). World market research for the Auditory Assessment System AAS 9000. The project resulted in NRC funding.
|Year: 2002||Degree: MBA||Subject: Business Administration||Institution: Rotman School of Management, University of Toronto|
|Year: 1986||Degree: PhD||Subject: Human Physiology||Institution: Institute of Physiology, National Academy of Sciences of Ukraine|
|Year: 1977||Degree: MS||Subject: Mechanical Engineering||Institution: National Technical University of Ukraine (KPI)|
|Years: 2009 to Present||Employer: Undisclosed||Title: President||Department:||Responsibilities: Providing consulting services in general management, business planning, growth strategies, finance, strategic marketing, and other business areas.|
|Years: 1999 to 2009||Employer: Vivosonic Inc.||Title: President & CEO||Department:||Responsibilities: Founded the company, formulated the vision and mission, long-term and short-term business plans and budgets, raised equity and debt financing. Reporting to the Chairman of the Board, managed the day-to-day affairs. Conducted market research, prepared business plans, developed mission statement, vision, strategy, budgets and plans. Formulated unique value propositions, marketing strategies and plans, developed copies of marketing materials and presentations. Presented at numerous events in the US, Canada, and internationally on the company, strategy, technology, products, and marketing. Managed product development, production, and regulatory submissions (FDA, Health Canada, and CE Mark) for Vivosonic products in 1999-2003. Established distribution network in the US and worldwide. Led the company to receive the Frost & Sullivan 2007 Award for Technology Innovation.|
|Years: 1996 to 1999||Employer: University of Toronto||Title: Post-doctoral Scholar||Department: Institute of Biomterials and Biomedical Engineering, and Faculty of Management||Responsibilities: Participated in research and conducted market research and surveys in the US and Canada for a multi-function diagnostic device. Conducted design, testing, and commercialization study of an auditory mini-screener.|
|Years: 1991 to 1996||Employer: Hearing Rehabilitation Center Aurora Ltd.||Title: President & CEO||Department:||Responsibilities: Developed the company’s mission, vision, strategy, and structure; corporate and marketing strategy, tactics, long-term and annual plans and budgets, managed the company’s day-to-day business. Established and maintained relations with the Parliament, President’s Administration, federal and regional governments, Ministries of Health and Education, regional health and educational authorities, universities, major hospitals, and manufacturers organized and managed market research and marketing of audiology products and services to the hearing-impaired and healthcare professionals and organizations in Ukraine. Organized participation in national and international trade shows and conferences.|
|Years: 1990 to 1991||Employer: Techinformkomplex Enterprises Corporation, Kiev, Ukraine||Title: Director||Department: Medical Device Division||Responsibilities: Established and managed the Medical Device Division. Developed the vision and mission, strategy and oversaw product development.|
|Years: 1977 to 1990||Employer: Institute of Otolaryngology, Kiev, Ukraine||Title: Senior Researcher, Group Leader||Department: Laboratory of Audiology and Vestibulology||Responsibilities: Managed a research group: Determined the direction of five-year research plans and annual plans; planned and budgeted research projects; conducted research; compiled annual and five-year reports; managed the group on the day-to-day basis.|
|Years: 1992 to 1993||Agency: Ministry of the Environment of Ukraine||Role: Expert||Description: Participated in the Inter-governmental Project with the Ministry of the Environment of Denmark. Researched with Ukrainian and Danish partners the areas of collaboration, visited the Ministry of the Environment of Denmark and major Danish clean-energy manufacturers (wind power and solar), and industrial air-cleaning solutions (electrostatic filters for coal power-plants), identified and recommended the areas of inter-government collaboration to reduce air pollution. The project initiated and resulted in a long-term environmental agreement between the governments of Denmark and Ukraine.|
|Years||Country / Region||Summary|
|Years: 2010 to 2010||Country / Region: Turkey||Summary: Assisted in company valuation and negotiation of a partial equity sale to a large multi-national corporation.|
|Associations / Societies|
|Mississauga Board of Trade;
American Academy of Audiology (AAA);
Association for Research in Otolaryngology (ARO);
American Auditory Society (AAS).
|Awards / Recognition|
|Frost & Sullivan 2007 Technology Innovation Award;
Nominated for 2009 and 2010 Premier’s Catalyst Awards;
Short-listed for the 2009 Manning Innovation Award.
|Publications and Patents Summary|
|Expert has 5 US patents, patent applications pending, published more than 150 papers in the medical, healthcare, and business-related fields.|
|Expert Witness Experience|
|Served as an expert on the Networks of Centres of Excellence (NCE; www.nce.gc.ca): Canadian Language and Literacy Network Expert Panel, November 27-29, 2000, Toronto, ON.
Served as an expert in the committee on The State Policy on Medical Devices: Department of Humanitarian Policies, Administration of the President of Ukraine. 1994-1995, Kyiv, Ukraine.
|Training / Seminars|
|Oticon A/S, Denmark – hearing aids.
Interacoustics A/S, Denmark – audiological equipment.
RMF & Associates, Artaflex – contract manufacturers.
HP Canada – computers.
Entela – regulatory testing.
|Medical device industry, particularly hearing aids and diagnostic equipment;
|Other Relevant Experience|
|Analytical skills, stakeholder analysis, customer consultations and surveys, customer segmentation, UVP formulation, SWOT, VRIO, valuable resources, Value Chain, analysis of business issues & challenges, industry driving forces and trends analysis.|
|Russian||Expert is fully fluent and an excellent communicator in written and oral Russian.|
|Ukrainian||Expert is fully fluent and an excellent communicator in written and oral Ukrainian.|
Fields of Expertise
business, business analysis, business development, business management, business operations, business organization, business plan, business startup, business strategy, commercialization, corporate strategic planning, decision-making, employment, entrepreneurship, executive management, international trade, management, product launch, proposal writing, sale, sales planning, small business, strategic partnering, strategic planning, strategy, hearing, hearing aid, market development, strategic market planning, strategic marketing, value proposition, corporate culture, unique value proposition, business case, intellectual property due diligence, ear, market share, market segmentation, corporate governance, health care, due diligence, product launch, business to business, business economics, corporate finance, medical device marketing, niche marketing, multilevel marketing, medical marketing, consumer marketing, health care market research, B2B market research, business analysis, change management, branding, investment, business process management, customer segmentation, business valuation, market, economic market development, customer satisfaction, commercialization, business startup, market positioning, brick and mortar, business ethics, entrepreneurship, business operations, marketing mix, marketing brand management, distribution channel, strategic market planning, market assessment, consumer survey, finance, marketing communications, direct mail, market trend, competitive benchmarking, market potential, team building, business intelligence, time-to-market, competitive intelligence, bone conduction, cost evaluation, education, consumer product marketing, European marketing, international marketing, international trade, deafness, aural signal, audiometer, market forecasting, biomedical product development, competitive analysis, medical equipment marketing, distribution, international licensing, auditory psychophysics, marketing, innovation, organization