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Expert received his MBA from the University of Toronto’s Rotman School of Management, one of the world’s best business schools renowned for its integrative thinking approach. A serial entrepreneur, he founded and built two companies from business startups into multi-million-dollar small businesses: In 1999, he founded the Hearing Rehabilitation Center Aurora in Kiev, Ukraine in 1991, a full-service hearing healthcare company with a most advanced clinic and national distribution of hearing aids and audiological equipment. Having conducted research at the University of Toronto, he founded the Toronto-based Vivosonic Inc in 1999. This required the vision, clear business strategy, long-term and short-term strategic business planning, financial projections, customer-centric business organization, continuous business analysis and implementation of the strategies. At Vivosonic, Expert lead the commercialization of technology developed at the University of Toronto which resulted in a number of innovative, patented products successfully launched in the US, Canada and internationally over 2001-2010. Strategic planning and marketing, thorough marketing and sales planning resulted in sustainable revenue growth, particularly a 90% compounded annual revenue growth rate over 2005-09 at Vivosonic. Expert wrote a number of proposals for strategic partnerships, as well in response to RFPs. His international trade knowledge and business development skills resulted in Vivosonic’s 99% global exports through a network of distributors. Customer-centered, focused, UVP-backed strategy and strategic sales planning allowed both companies to successfully navigate through numerous economic slowdowns and the 2008/2009 crisis – with 60% revenue growth at Vivosonic. Business organization and operational efficiencies resulted in a continuous product cost reduction, particularly at Vivosonic product costs were reduced by 20% during the recent economic crisis. Executive management and decision-making techniques were honed through years of service as the President and CEO of the above companies. In 2009, Expert formed Falcon Business Development which provides management consulting services in business development, strategy, business analysis, planning, obtaining debt and equity financing, due diligence and company valuation in M&A with lower risk, as well as the sale of businesses with greater return.

When Expert started his first company in 1991, the private consumer market for hearing aids in Ukraine didn’t exist. The company has since developed this market and become its unsurpassed leader through strategic market planning and strategy execution. He developed new markets for the novel diagnostic audiological equipment which a unique value proposition (UVP) of enabling pediatric assessment without sedation and anesthesia. At both companies, thorough market research, identifying customer needs and proper customer segmentation allowed formulating clear, concise and compelling UVPs and communications for each targeted customer segments. Strategic marketing planning was also based on regulations, industry position statements, evidence-based practices, reimbursement structures, research in related fields, and closely following the competitive dynamics. Expert’s academic knowledge and practical experience allows providing consulting services in market development, strategic marketing planning and execution, customer segmentation and formulating strong value propositions and communications to target customer segments in a wide variety of industries.

Canadian Academy of Audiology (2000-2001). CAA and the Canadian Hearing Health Care Industry. The project resulted in a report and recommendations on how to raise the CAA profile to a level of recognition by the federal and provincial governments and political strategy to better manage CAA’s relations with the governments.Rotman School of Management (2000). Study project: A review of the strategic intent of Bell Canada Enterprises to move from a telephony company to an internet company. The project resulted in recommendations on improving corporate coordination mechanisms, moving the emphasis from financial to operating control systems, customer-management systems, financial systems, and marketing strategy development.Poul Madsen Medical Devices Inc. (1996-1997). World market research for the Auditory Assessment System AAS 9000. The project resulted in NRC funding.