Expert Details

Expert in Business Strategy for Diagnostic Companies

Expert ID: 722088 Vermont, USA

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Expert R. Expert has an over 25-year career of international management in the industrial marketplace. Expert has held line responsibility for the creation, implementation, and re-direction of many businesses. These experiences include successes with venture capital backed start-ups, publicly-traded companies, and the transformation of underachieving companies and technology acquisitions. His company provides business consulting services primarily to companies in the food, beverage, environmental and pharmaceutical segments of the industrial diagnostics market. The firm also works with companies that offer technologies and products in the human/clinical, veterinary, and agricultural markets.

Expert assisted a microbiological media company that wanted to expand distribution channels in its existing markets and develop strategic partners in new markets for its proprietary packaging technology. (Undisclosed) provided sales/marketing management and developed a strategic plan. They then identified and negotiated strategic partner licensing and OEM/private-labeling in the U.S. and distribution agreements in South Africa, Korea, Europe, and Japan.

A client company that is a leading instrument maker was considering entry into food diagnostics with its new technology. Expert’s role was to mentor the project team as it evaluated new product opportunities. He and his group also assisted with market research, market potential assessment, and a business model that generated a go/no-go recommendation for the company president.

Expert helped a private European diagnostic company evaluate opportunities for its technology in a new market segment. He conducted market research with end customers to detail their current testing practices and evaluate receptiveness to the client’s new technology. In addition, overall market size was assessed with projections for competitive share and client’s penetration.

Expert offered his business management expertise to a life science diagnostics company wanting to enter the industrial diagnostic market. He assisted the company in their business planning process, mentored senior management, and provided key personnel recruiting services to aid in the establishment of a new division dedicated to industrial markets.

Expert is skilled at integrating measurement of customer satisfaction and market potential with assessments of a company's technology/product potential. A leading diagnostic company sought his assistance in an effort to increase market penetration for its products/technology. (Undisclosed) interviewed existing customers to assess their satisfaction. In addition, interviews were conducted with prospective customers who had decided to use competitors' products. Based on these inputs, Expert and his team recommended changes in strategy for distribution, R&D, and marketing plans.


Year Degree Subject Institution
Year: 1975 Degree: M.B.A. Subject: Business Institution: Harvard Business School
Year: 1973 Degree: B.S. Subject: Economics, Accounting Institution: Villanova University

Work History

Years Employer Title Department
Years: 1996 to Present Employer: Undisclosed Title: President Department:
As president and founder of his own business consultancy, Expert is responsible for business strategy/development for industrial diagnostic companies.
Years Employer Title Department
Years: 1992 to 1996 Employer: IDEXX Laboratories Title: President Department: Food & Environmental Division
He established IDEXX's Food & Environmental Division and built it into a market leader through the launch of a company, developing new products, and through key acquisitions. He directed the introduction of several innovative technology-based products (SNAP, LIGHTNING, COLIERT), each of which gained dominant market share positions.

International Experience

Years Country / Region Summary
Years: to Present Country / Region: Northern Europe (Scandinavia) Summary: A Scandinavian start-up company had novel technology and the desire to enter the industrial diagnostics market. Expert and his colleagues at Strategic Consulting guided the company through development of its initial business plan, two rounds of equity financing, launch of its commercial products, and establishment of strategic distribution partnerships.
Years: to Present Country / Region: Japan Summary: A food, biochemical, and diagnostics company in Japan planned to launch its product/technology in the U.S. Expert’s group assessed market and product opportunities, and reviewed competitive products and technologies. Strategic Consulting also identified and evaluated possible strategic partners to aid in U.S. business development.
Years: to Present Country / Region: Northern Europe (Scandinavia) Summary: A Scandinavian chemical sensor company wanted to establish a U.S. subsidiary. A clear understanding of opportunities for their novel technology in the industrial market was essential. Strategic Consulting performed a market assessment, facilitated business strategy and market development plans, provided interim management services, and conducted recruiting for the management and sales teams.

Fields of Expertise

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