Expert Details

Expert in Business Strategy, Mattress Industry, Social Media, Community Building, Marketing Communications

Expert ID: 731830 Missouri, USA

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Expert works for a multi billion dollar multi national corporation and oversee marketing for business units that account for over $1.6 billion in revenue. He is a change agent that solves complex problems with creative solutions. Solid strategy is at the core of everything his team does and figuring out what to say, who to say it to, and in what channel of distribution is the key to much of his success. Expert doesn't deal with big egos, only with those that want the truth and are not afraid to take some calculated risk to get to the products and services that drive bottom line growth. He admires disruption and pities complacency.

He works in several different business units bringing products to market in new and innovative ways. He understands how to do business in the United States and in foreign markets. He has done work in product portfolio management achieving the right mix to drive overall profits and believes in measuring everything to determine success or failure.

Speaks to private equity and stock analyst 3-5 times per quarter giving guidance on the mattress industry or the marketing discipline.

Expert may consult nationally and internationally, and is also local to the following cities: Tulsa, Oklahoma - Broken Arrow, Oklahoma - Fayetteville, Arkansas - Springfield, Missouri

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Education

Year Degree Subject Institution
Year: 1991 Degree: BS Marketing Subject: Communication, minor in marketing Institution: Stephen F. Austin State University

Work History

Years Employer Title Department Responsibilities
Years: 2006 to 2014 Employer: Leggett and Platt Title: Segment VP Marketing Department: Residential Responsibilities: He is responsible for marketing, assisting in product development, managing a 40 person in house creative agency, social media, and internal communications.
Years: 2005 to 2006 Employer: Serta Title: VP of Business Development Department: Responsibilities: Developed e-commerce initiatives with JC Penney, Amazon, and Shop NBC. Merchandised and created record-breaking marketing programs for Shop NBC television segments. Performed over 300 hours of live on-camera programming. Co-wrote, co-produced and hosted a long form commercial that aired in beta test in several markets.
Years: 1998 to 2005 Employer: Serta Title: VP National Accounts Department: Responsibilities: Account lead for national account relationships that included Sam's Club and Montgomery Wards. Oversaw all marketing, sales materials and strategies that helped Sam's become the second largest seller of mattresses in the United States. Developed ground breaking "in-club" marketing programs that included direct mail, PRN closed circuit television, and demo events. Launched Serta's business with Sam's internationally in Brazil, Mexico, Canada, and Puerto Rico. Developed the e-commerce side that grew fast to be one of the best performing products

International Experience

Years Country / Region Summary
Years: 1998 to 2006 Country / Region: Brazil Summary: Worked with Wal-Mart Corporation developing the mattress category business at Sam's and Wal-mart. This included all aspects of logistics, manufacturing, display, packaging, and marketing.
Years: 1998 to 2006 Country / Region: Mexico Summary: Worked with the Wal-Mart Corporation on developing the mattress category business at Sam's Club. This included all aspects of logistics, manufacturing, display, packaging, and marketing.
Years: 1998 to 2006 Country / Region: Puerto Rico Summary: Worked with the Wal-Mart Corporation on developing the mattress category business at Sam's Club. This included all aspects of logistics, manufacturing, display, packaging, and marketing.

Career Accomplishments

Associations / Societies
Member of Socialmedia.org
Professional Appointments
Bright Futures USA Board Member
George A. Spiva Center For The Arts - Board Member
St. Paul United Methodist Church – Leadership Council
Water Gardens Mission - Fundraiser
Seena Magowitz Foundation - Fundraiser/event organizer
Ascent Recovery – Board Member
Awards / Recognition
J.P. Legget Innovators Award - Three –Time Sam's Club Supplier Of The Year Award Winner

Additional Experience

Training / Seminars
Graduate of Center for Creative Leadership, as well as the Wizard Academy with Roy Williams.
Marketing Experience
Worked for over 20 years in the mattress industry. Served as the Chairman of the Better Sleep Council for 2 years and on the board for 4 years.
Other Relevant Experience
Works with non-profits on fund raising and operational excellence.

Language Skills

Language Proficiency
Spanish Moderate conversational understanding.

Fields of Expertise

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