Expert in Business Strategy, Mattress Industry, Social Media, Community Building, Marketing Communications
Expert ID: 731830 Missouri, USA
He works in several different business units bringing products to market in new and innovative ways. He understands how to do business in the United States and in foreign markets. He has done work in product portfolio management achieving the right mix to drive overall profits and believes in measuring everything to determine success or failure.
Speaks to private equity and stock analyst 3-5 times per quarter giving guidance on the mattress industry or the marketing discipline.
|Year: 1991||Degree: BS Marketing||Subject: Communication, minor in marketing||Institution: Stephen F. Austin State University|
|Years: 2006 to 2014||Employer: Leggett and Platt||Title: Segment VP Marketing||Department: Residential|
Responsibilities:He is responsible for marketing, assisting in product development, managing a 40 person in house creative agency, social media, and internal communications.
|Years: 2005 to 2006||Employer: Serta||Title: VP of Business Development||Department:|
Responsibilities:Developed e-commerce initiatives with JC Penney, Amazon, and Shop NBC. Merchandised and created record-breaking marketing programs for Shop NBC television segments. Performed over 300 hours of live on-camera programming. Co-wrote, co-produced and hosted a long form commercial that aired in beta test in several markets.
|Years: 1998 to 2005||Employer: Serta||Title: VP National Accounts||Department:|
Responsibilities:Account lead for national account relationships that included Sam's Club and Montgomery Wards. Oversaw all marketing, sales materials and strategies that helped Sam's become the second largest seller of mattresses in the United States. Developed ground breaking "in-club" marketing programs that included direct mail, PRN closed circuit television, and demo events. Launched Serta's business with Sam's internationally in Brazil, Mexico, Canada, and Puerto Rico. Developed the e-commerce side that grew fast to be one of the best performing products
|Years||Country / Region||Summary|
|Years: 1998 to 2006||Country / Region: Brazil||Summary: Worked with Wal-Mart Corporation developing the mattress category business at Sam's and Wal-mart. This included all aspects of logistics, manufacturing, display, packaging, and marketing.|
|Years: 1998 to 2006||Country / Region: Mexico||Summary: Worked with the Wal-Mart Corporation on developing the mattress category business at Sam's Club. This included all aspects of logistics, manufacturing, display, packaging, and marketing.|
|Years: 1998 to 2006||Country / Region: Puerto Rico||Summary: Worked with the Wal-Mart Corporation on developing the mattress category business at Sam's Club. This included all aspects of logistics, manufacturing, display, packaging, and marketing.|
|Associations / Societies|
|Member of Socialmedia.org|
|Bright Futures USA Board Member
George A. Spiva Center For The Arts - Board Member
St. Paul United Methodist Church – Leadership Council
Water Gardens Mission - Fundraiser
Seena Magowitz Foundation - Fundraiser/event organizer
Ascent Recovery – Board Member
|Awards / Recognition|
|J.P. Legget Innovators Award - Three –Time Sam's Club Supplier Of The Year Award Winner
|Training / Seminars|
|Graduate of Center for Creative Leadership, as well as the Wizard Academy with Roy Williams.|
|Worked for over 20 years in the mattress industry. Served as the Chairman of the Better Sleep Council for 2 years and on the board for 4 years.|
|Other Relevant Experience|
|Works with non-profits on fund raising and operational excellence.|
|Spanish||Moderate conversational understanding.|
Fields of Expertise
business development, business strategy, community development, marketing, marketing communications, marketing strategy, mattress, new product development, public speaking, retail forecasting, retail industry management, retail product, retailing, team building, strategy, innovation, strategic marketing, advertising, business management, Internet marketing, marketing brand management, marketing mix, value proposition, budget control, social media, market segmentation, entertainment marketing, consumer marketing, business plan, consumer purchasing behavior, consumer survey, corporate strategic planning