Expert Details

Expert in Global Automotive Industry: Competitive Advantages & Disadvantages In Automotive Manufacturing, Product Strategy, Marketing & Sales, and Retail Distribution

Expert ID: 736318 Michigan, USA

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Current CEO at an automotive/mobility technology company and former CFO at a global auto OEM. Nearly 20 years of experience leading business, finance, and technology teams in the U.S., Canada, and Germany. Expert can speak to the global automotive industry and in granular detail about the U.S. and Canadian markets. He can also speak to the key differences across the OEM landscape, including competitive advantages & disadvantages in automotive manufacturing, product strategy, marketing & sales, and retail distribution.

Expert has robust experience in the financial and strategic investment markets, from start-up funding through large strategic joint ventures.


Year Degree Subject Institution
Year: 2002 Degree: BBA Subject: Finance/Accounting Institution: University of Michigan - Ross School of Business

Work History

Years Employer Title Department
Years: 2019 to Present Employer: Undisclosed Title: CEO Department:
Reporting to the Supervisory Board, and leader of approx. 300 employees across over 30 locations in the USA.
Steering growth across two primary business units. Rental product generated approx. $35M USD in revenue in 2019 across 26 locations on fleet of over 2K vehicles. Software business connects over 30K vehicles across approx. 1,000 dealerships in the USA and Canada and will generated approx. $8M USD in revenue. In 2019 revenue increased $13.4M USD (+43% YOY), gross margin improved $9.2M USD (+34 ppts as % of revenue), and operating result improved $5.2M USD (+44 ppts as % of revenue) in 2019 vs. 2018.
Years Employer Title Department
Years: 2016 to 2019 Employer: Audi of America / Audi Canada Title: Sr. Vice President & Chief Financial Officer Department:
Cross matrix reporting relationship to President Audi of America, CFO Volkswagen Group of America, and Board Member Finance AUDI AG; AUDI’s first American CFO.
Responsible for the financial planning, steering, and performance of all Audi Group companies in North America
Served as CFO Automobili Lamborghini America LLC, CFO and Board Member of A4EX LLC (Audi investment holding company), and Board Member of (undisclosed) (wholly owned Audi subsidiary).
Responsible for P&L of Audi of America, Inc.; generating approx. $11B USD in total revenue on over 220K new vehicles and $800M USD parts & accessories turnover.
Responsible for P&L of Audi Canada, Inc.; generating approx. $2B CAD in total revenue on over 35K new vehicles and $100M CAD parts & accessories turnover.
Operating profit results exceeded budgets at both national sales companies 2016-18.
Managed financial and operational planning of 3.0L diesel settlements in USA and Canada.
Years Employer Title Department
Years: 2016 to 2016 Employer: AUDI AG Title: Finance & Controlling Department:
Reported to Head of Controlling AUDI AG; foreign service assignment designed to accelerate understanding of AUDI AG financial processes worldwide.
Responsible for sales program controlling for key European markets.
Developed basic German language skills.
Years Employer Title Department
Years: 2015 to 2016 Employer: Volkswagen Credit, Inc. Title: General Manager, Dealer Remarketing Department:
Reported to Director Remarketing; responsible for Volkswagen and Audi end of lease and company vehicle remarketing operations in the USA.
Leadership position included direct management of Auction Operations, Dealer Services, and Dealer Service Loaner departments (56 employees between Auburn Hills office and 11 regional locations) and annual operating budgets exceeding $50M.
Managed remarketing volume of 80K Volkswagen and 36K Audi vehicles in 2015 and achieved targeted sales channel mix (i.e. direct to consumer, online, physical auctions).
Generated $10M in income and achieved 107% market value retention on 85K online sales.
Achieved 98% market value retention on 31K auction sales across the USA.
Managed Volkswagen and Audi dealer service loaner programs that generated 25K new vehicle enrollments in 2015.
Designed and implemented new remarketing processes for vehicles impacted by Volkswagen and Audi product campaigns (i.e. Takata, TDI).
Years Employer Title Department
Years: 2011 to 2015 Employer: Audi of America, Inc. Title: GM, U.S. Vehicle Sales Department:
Reported to Executive Vice President & Chief Operating Officer; responsible for new vehicle sales, pre-owned vehicle sales, and mobility services operations in the USA.
Leadership position included direct management of Retail Incentives, Corporate Fleet Sales, Certified Pre-Owned, and Audi Mobility departments (20 employees) and annual budgets exceeding $400M.
Achieved record new vehicle sales each year in position (2011-15), while outperforming P&L targets and enabling record operating profit for Audi of America.
Developed and implemented short and long term business plans to profitably grow Audi new vehicle sales from 101K units in 2010 to 202K units in 2015.
Role expanded in March 2013 to include responsibility for pre-owned vehicle business, corporate fleet management, and end of lease remarketing (48K CPO sales in 2015).
Launched new vehicle rental business with strategic partner at major airports and urban locations in the USA; AUDI AG acquired 20% equity in 2015.
Appointed by AUDI AG and Audi of America as Board Member for a new company established to develop and launch new mobility services in the USA.
Member of Audi of America Product Forum Executive Board, Audi of America Customer Experience Circle, and Audi Financial Services Dealer Sub-Council.
Years Employer Title Department
Years: 2007 to 2011 Employer: Audi of America, Inc. Title: Vehicle Merchandising Manager Department:
Reported to General Manager Sales Operations; responsible for all new vehicle retail incentive programs and captive lease & finance programs.
Designed retail sales programs that drove Audi new vehicle sales over 100K units in the USA for the first time in 2010, premium market share grew each year in position (2007-11).
Developed and implemented finance channel optimization strategy that re-balanced Audi captive financing mix from 53% lease & 4% finance in 2007 to 37% lease & 22% finance in 2011, improving contribution margins on all models.
Decreased retail incentives nearly $2K per unit from 2007 to 2011, dramatically improving Audi of America new vehicle P&L performance and enabling business case approvals for new product projects for the U.S. market (i.e. A3 sedan).
Designed and launched all Audi dealer sales program communication processes and tools, including the Dealer Incentives Service Desk and first VIN Incentive Search Tool.
Years Employer Title Department
Years: 2007 to 2007 Employer: Audi of America, Inc. Title: Business Management Consultant Department:
Provided full-time, on-site support as a contract consultant to the Audi of America Network Development department and Audi regional offices.
Designed financial analysis tools presented by the Audi field team to Audi dealers as part of the roll-out of the new Audi. Dealer Margin-Bonus structure for 2008-10.
Years Employer Title Department
Years: 2003 to 2007 Employer: Ford Motor Company Title: Sales Operations Zone Manager Department:
Consulted with assigned Ford and Lincoln-Mercury dealerships in all areas of their business, including market share growth, retail operations, dealer profitability, inventory management, and customer satisfaction.
Field manager of Northern Michigan (1 year) and Metro Detroit (3 years) markets; Detroit was Ford’s largest metro in volume and market share.
Delivered 115% of assigned wholesale guide in 2006, generating over $600M in company revenue and 25K new vehicle sales.
Trained hundreds of new Sales Operations field personnel through classroom instruction, panel discussions, job shadowing programs, and new hire orientation.
Ford certified Six Sigma Green Belt for problem solving & project management.

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