Expert Details

Expert in Coffee Value Chain and Trade Promotion Expert

Expert ID: 735602 Hawaii, USA

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Expert is a coffee value chain and international trade specialist with eighteen years’ experience. He has advised public and private sector coffee industry stakeholders in more than fifty countries to increase the value of coffee trade through improvements in policy, capacity development, and market access for high-value differentiated coffee.

Expert has managed or held senior roles in coffee agriculture value chain projects funded by ADB, DFID, DFAT, EU, USAID and others in Asia and Pacific (India, Myanmar, Papua New Guinea, Timor-Leste), East Africa (Ethiopia, Kenya, Tanzania, Uganda), South America (Brazil, Ecuador), and the Arabian Peninsula (Saudi Arabia, Yemen). As a consultant to private businesses, he has provided quality training and strategic business consultancy services for numerous coffee exporters, importers, roasters, retailers and institutional investors worldwide.

His experience includes:
• Analyzing value chains to identify strategic opportunities for growth and value addition, designing interventions that maximize impact;
• Developing agriculture policy to maximize stakeholder incentives and facilitate trade;
• Building industry capacity and strengthening trade associations or other institutions in cooperation with government, donors, and private industry;
• Developing and implementing activities, including special events, auctions, industry festivals and conference programs that facilitate trade linkages;
• Developing market strategy to prioritize and pursue trade opportunities in a global marketplace;
• Providing technical skills and business skills training for rural smallholder farmers to increase competitiveness.

Since 2013, Expert has been a member of the Board of Directors of the Specialty Coffee Association (SCA), the world’s largest coffee trade association. He is the board liaison and chairman of the SCA Education Advisory Council responsible for SCA’s education programs, and chairman of its audit committee. From 2012-2016, he was an instructor for the Coffee Quality Institute’s Q Arabica and Robusta (Q Grader) coffee evaluation certificate courses. Prior to joining the coffee industry, Expert founded and sold a technology company that pioneered retail touchscreen video advertising in the 1990s.

Expert may consult nationally and internationally, and is also local to the following cities: Kamuela, Hawaii

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Education

Year Degree Subject Institution
Year: Degree: In process part time, expected graduation 2023 Subject: Economics Institution: University of Hawaii at Hilo
Year: 1993 Degree: None Subject: Physics Institution: Eastern Michigan University

Work History

Years Employer Title Department Responsibilities
Years: 2001 to Present Employer: Undisclosed Title: Coffee Value Chain and Trade Promotion Expert Department: Responsibilities: Business strategy and market consultant for private coffee business (producer/exporters, importers, roasting/retail) and institutional investors.
Years: 2019 to Present Employer: Undisclosed Title: Coffee Market Expert – Kenya / East Africa Regional Department: Responsibilities: Lead coffee consultant providing marketing and competitiveness skills training and related services for East African regional SMEs as a part of the EU MARKUP competitiveness program and ITC SheTrades global initiative.
Years: 2018 to Present Employer: Undisclosed Title: Coffee Market Expert (International) – Papua New Guinea Department: Responsibilities: Lead coffee consultant for value chain analysis and national strategic plan development for the coffee industry of Papua New Guinea for the Pacific Horticulture and Agriculture Market Access program, an initiative of Australia and New Zealand.
Years: 2018 to 2018 Employer: Dubai Multi Commodities Centre Title: Coffee Expert Department: Coffee Centre Responsibilities: Coffee industry expert and quality consultant assisting with the design, launch, and product development for the DMCC Coffee Centre.
Years: 2015 to 2017 Employer: Asian Development Bank Title: Coffee Industry Specialist Department: Timor-Leste Resident Mission Responsibilities: ADB consultant on national agriculture policy, international trade, and technical improvement supporting a development effort to revitalize the country’s coffee industry.
Years: 2017 to 2017 Employer: United Nations International Trade Centre (ITC) Title: Coffee Market Specialist – Ethiopia / East Africa Regional Department: Responsibilities: Consultant for the ITC SheTrades global initiative, performing coffee-specific marketing training, technical training and trade promotion activities for Ethiopian women in coffee.
Years: 2015 to 2017 Employer: USAID Value Chains for Rural Development Program Title: STTA Coffee Market and Quality Specialist – Burma (Myanmar) Department: Burma Responsibilities: Responsible for market strategy, private public partnerships and international trade of differentiated specialty coffee originating from the USAID Value Chains for Rural Development program.
Years: 2015 to 2016 Employer: Catholic Relief Services Title: Coffee Quality & Competition Organizer - Ecuador Department: Responsibilities: Green coffee quality instructor for coffee producers through ANECAFE and organizer of the Taza Dorada Robusta coffee quality competition in Ecuador
Years: 2013 to 2015 Employer: USAID Yemen Title: STTA Senior Coffee Adviser and Trade Specialist Department: Responsibilities: International market and trade advisor overseeing the strategy and promotion of Yemeni green coffee on behalf of two back-to-back USAID programs.
Years: 2012 to 2015 Employer: Coffee Quality Institute Title: Coffee Value Chain Consultant – Uganda Department: Responsibilities: Value chain consultant responsible for coffee stakeholder training, the development of UCDA’s coffee quality protocols for fine robusta coffee
Years: 2013 to 2014 Employer: Brazil Specialty Coffee Association Title: Coffee Market Adviser Department: Responsibilities: North American marketing strategy adviser to the Brazil Specialty Coffee Association.
Years: 2009 to 2013 Employer: Soyuz Coffee Roasting Title: Coffee Expert Department: Responsibilities: Lead consultant for the design, build and product development for a mid-sized specialty roasting facility (4,000t annual capacity) and range brand of consumer coffee products in Russia
Years: 2009 to 2011 Employer: Kaapi Royale Coffee Exporters Title: Coffee Quality and Market Specialist Department: Responsibilities: Coffee quality assurance, strategic planning and trade promotion
Years: 2009 to 2010 Employer: USDA Hawaii Title: Coffee Quality Sensory Panelist Department: Responsibilities: Sensory panelist for processing studies in Ka'u
Years: 2007 to 2009 Employer: Les Huileries du Souss Belhassan Title: Coffee Buying Consultant - Morocco Department: Responsibilities: Contract green coffee buyer, roasting consultant
Years: 2006 to 2009 Employer: John's Coffee Title: Coffee Roasting Consultant - Turkey Department: Responsibilities: Contract green coffee buyer, roasting consultant

Government Experience

Years Agency Role Description
Years: 2013 to 2017 Agency: USAID Role: Short Term Technical Assistant, Coffee Industry Description: Consultant advising on coffee market, market promotion, quality and trade in Yemen and Myanmar
Years: 2018 to Present Agency: Australia DFAT Role: Coffee Industry Expert Description: Coffee market advisor for Papua New Guinea PHAMA+ project
Years: 2019 to 2019 Agency: UK DFID Role: Coffee Market Expert Description: Advisor to DFID commonwealth SME development project, Kenya
Years: 2018 to 2018 Agency: Dubai Multi Commodities Centre Role: Coffee Expert Description: Advisor developing the DMCC Coffee Centre
Years: 2019 to 2019 Agency: EU Role: Coffee Market Adviser Description: Regional East Africa business competitiveness expert, coffee SME training

International Experience

Years Country / Region Summary
Years: 2004 to Present Country / Region: Australia Summary: Consultant, trainer, speaker, and coffee trade promotion for various country origins
Years: 2010 to 2016 Country / Region: Austria Summary: Roasting consulting, speaker
Years: 2013 to 2014 Country / Region: Brazil Summary: Market adviser for Brazil Specialty Coffee Association
Years: 2006 to 2016 Country / Region: China Summary: Trainer, various projects
Years: 2010 to 2015 Country / Region: Colombia Summary: Speaker, consultant various projects
Years: 2019 to 2019 Country / Region: Denmark Summary: Roasting, trade promotion
Years: 2015 to 2016 Country / Region: Ecuador Summary: Green coffee quality instructor for coffee producers through ANECAFE and organizer of the Taza Dorada Robusta coffee quality competition in Ecuador.
Years: 2008 to 2009 Country / Region: Grenada Summary: Consultant, retail and roasting business
Years: 2009 to 2011 Country / Region: India Summary: Quality consulting and trade promotion
Years: 2019 to Present Country / Region: Jamaica Summary: Strategic planning, export consulting and trade consulting
Years: 2015 to 2017 Country / Region: South Korea Summary: Various consulting and training projects
Years: 2007 to 2009 Country / Region: Morocco Summary: Consultant, green coffee buyer
Years: 2015 to 2017 Country / Region: Myanmar Summary: Responsible for market strategy, private public partnerships and international trade of differentiated specialty coffee originating from the USAID Value Chains for Rural Development program.
Years: 2018 to Present Country / Region: Papua New Guinea Summary: Lead coffee consultant for value chain analysis and national strategic plan development for the coffee industry of Papua New Guinea for the Pacific Horticulture and Agriculture Market Access program, an initiative of Australia and New Zealand.
Years: 2009 to 2013 Country / Region: Russia Summary: Lead consultant for the design, build and product development for a mid-sized specialty roasting facility (4,000t annual capacity) and range brand of consumer coffee products in Russia.
Years: 2015 to Present Country / Region: Switzerland Summary: Quality training for coffee trading firms, international development engagements through UN
Years: 2012 to 2012 Country / Region: Tanzania Summary: Quality training
Years: 2019 to 2019 Country / Region: Kenya Summary: Business competitiveness workshops for SMEs
Years: 2015 to 2017 Country / Region: Timor-Leste Summary: ADB consultant on national agriculture policy, international trade, and technical improvement supporting a development effort to revitalize the country’s coffee industry.
Years: 2006 to 2009 Country / Region: Turkey Summary: Coffee quality, buying consultant
Years: 2018 to 2018 Country / Region: UAE Summary: Coffee industry expert and quality consultant assisting with the design, launch, and product development for the DMCC Coffee Centre.
Years: 2018 to 2018 Country / Region: Saudi Arabia Summary: Strategic coffee industry consultant
Years: 2012 to 2015 Country / Region: Uganda Summary: Value chain consultant responsible for coffee stakeholder training, the development of UCDA’s coffee quality protocols for fine robusta coffee.
Years: 2008 to 2012 Country / Region: United Kingdom Summary: Various projects, design and development of new coffee roasting / retailing chain
Years: 2013 to 2015 Country / Region: Yemen Summary: International market and trade advisor overseeing the strategy and promotion of Yemeni green coffee on behalf of two back-to-back USAID programs.

Career Accomplishments

Associations / Societies
Board director: Specialty Coffee Association
Board director: World Coffee Events
Licenses / Certifications
2008 Q Grader (Arabica)
2012 Q Grader (Robusta
2012 Q Grader Program Instructor (Arabica and Robusta)

Additional Experience

Expert Witness Experience
In process (2019) unable to comments on project details.

Language Skills

Language Proficiency
English fluent

Fields of Expertise

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