Expert Details

Expert in Commercial Printing, Direct Mail, Direct Marketing, All phases of Digital Marketing

Expert ID: 733605 New York, USA

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With over 25 years in Print and Digital Marketing, he held a position of CEO / Founder of one of the largest and most prominent Print/Digital Marketing and Manufacturing Companies in the Great NY Area.

Operations professional with an extensive track record of building, organizing and adding value to companies in diverse industries as a “C” level executive. Proficient in the development and execution of growth, turnaround and systems engineering to promote efficient workflow.

Expertise in: Corporate operations, marketing strategies, problem solving, organizational restructuring, mergers & acquisitions, team building, high level sales and marketing for the Automotive Industry, process improvement, facilities management, project management, construction/commercial build outs and general business planning.

Education

Year Degree Subject Institution
Year: 1985 Degree: B.B.A. Subject: Business Administration Institution: Parsons College

Work History

Years Employer Title Department Responsibilities
Years: 2015 to Present Employer: Undisclosed Title: Director of Operations / VP of Sales Department: Responsibilities:  Implemented and Engineered all systems for startup of NYC office specializing in Automotive, CPG, Retail and Agency marketing
 Recruited and trained staff of sales people and administrative personnel
 Manage Automotive Marketing Vertical
 Developed marketing strategies for Tier 3 automotive franchises including direct mail, digital, email, list acquisition & social media channels
 Strong focus on increasing web and showroom traffic through these media / marketing channels
Years: 1988 to 2015 Employer: Printcraft Graphics Title: CEO Department: Operations Responsibilities: Manage and oversee 125 employees in print manufacturing and direct mail.
 Responsible for the growth in sales and market share up to $17 million in annual print sales and direct mail marketing.
 Acted as sales manager and mentor to a staff of 13 sales people.
 Achieved a top 10 industry ranking in the NY tri state area.
 Performed in depth analysis of key issues impacting each department’s ability to operate efficiently and profitably.
 Responsible for the management of over 100 employees including sales, graphic design, administrative, real estate, facilities management and manufacturing personnel.
 Identified, evaluated and executed mergers and acquisitions over a 5 year period to foster growth and increase market share reaching a sales volume of $17 Million.
 Responsible for all new product development as well as the implementation of these products into the marketing plan.
 Developed fully comprehensive marketing plan for continued growth.
 Served as the point person for all aspects of facilities management with regard to company real estate holdings, over 62,000sf of manufacturing and office space.
 Project Manager of build out and renovation of 2 office / manufacturing facilities totaling 62,000sf designed with a focus on work flow and operational efficiency.

Career Accomplishments

Licenses / Certifications
NY State Insurance Broker
Life, Accident, Health, Property & Casualty

Fields of Expertise

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