Expert Details

Expert in Communications, Design, Marketing, PR and AV

Expert ID: 728661 United Kingdom

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Expert is the co-founder of a business cooperative of 'like-minded' professional graphic designers, artists, writers and audiovisual specialists.

Established in 2004, the company's mission is to provide affordable, creative solutions to individuals, industry and government by using the latest networking technologies and by avoiding the additional overheads and eco-costs often associated with physical offices.

He is a seasoned expert in his field. Collectively, the firm competes with High Street agencies at one third of the cost.

The company brings insight, experience and knowledge, gained through years of successful campaigns and projects, coupled with the creativity and passion in everything they do.

Today, they work with a select range of international and national clients providing a full range of creative digital services including Graphic Design, Web Design, Advertising, Social Networking, Marketing and PR, Business Development Proposals and RFPs, Audio Video, and Photography.


Year Degree Subject Institution
Year: 1995 Degree: BA Subject: Business Institution: University of Ulster

Work History

Years Employer Title Department Responsibilities
Years: 2006 to 2010 Employer: Undisclosed Title: Executive Digital Creative Department: Business Owner Responsibilities: Digital is no longer an add-on for a brand's advertising, it can lead campaigns. The company's digital team takes campaigns in innovative directions engaging audiences with strategic and creative work.
Expert's role is to liaise and project manage of the creative associates and client tasks as well as complete assigned graphic design, photography and AV work to deadline.
Years: 2005 to 2006 Employer: Undisclosed Title: Business Development Director Department: Undisclosed Responsibilities: Reporting to the CEO, his role involved developing and leading implementation of strategies that would shape future business delivery and provide the best possible service and information to stakeholders while ensuring compliance with legislation. Primary tasks included Business Identity, Web Development, Design of Physical Collateral, GSA Schedule Submission and Management, Proposal Submissions, Business Presentations, Marketing and Public Relations.
Years: 2003 to 2005 Employer: MSD Lockheed Martin Title: Senior Media Analyst Department: Responsibilities: A continuation of the Sabre Systems contract, he was responsible for supporting digital technology and training roll outs within the Voice of America / International Broadcasting Bureau, in Washington, DC, and ABC New York. Primary tasks included the implementation of Dalet Digital Content Management production systems, Workflow analysis, design and implementation, Business Development, Customer Care
Digital new media integration, System training, mentoring and support, and Documentation.
Years: 2002 to 2003 Employer: Sabre Systems, Inc. Title: Principal Media Analyst Department: Responsibilities: He was responsible for supporting digital technology and training roll outs within the Voice of America/International Broadcasting Bureau, in Washington, DC. Primary tasks included the implementation of Dalet Digital Content Management production systems, Workflow analysis, design and implementation, Digital new media integration, System training, mentoring and support, and Documentation. Tasks included overseas projects in Dubai, Bahrain and Amman.
Years: 2000 to 2002 Employer: Dalet Digital Media Systems Title: Director Enterprise Training Department: Responsibilities: He was responsible for developing and managing Dalet product training programs for broadcast and new media clients including BBC, Disney, ABC, SABC and many others.
He worked closely with the engineering and sales teams to assess training needs, methods and of delivery. All of the educational and support programs ensured customers achievement maximum benefit from the software implementation. The programs included technical administrator training as well as basic and advanced product training in New York, Washington and Paris, France. It was also important to build strong working relationships with the clients and training partners and to promote awareness of the company's services to customers through internal sales.
Primary tasks included working closely with stakeholders to scope, develop, and implement product training programs and assessment tools; managing and maintaining training websites, training collateral, and programmatic communications to partners; managing logistics for class schedules and resources; budget planning and tracking for training partners, analyzing metrics and effectiveness of training programs and taking action accordingly; representing an engaged, positive voice for company training.
Years: 1999 to 2000 Employer: Dalet Digital Media Systems Title: Account Manager (Ireland) Department: Responsibilities: Connect with executive-level business decision makers,
Build sales pipeline,
Hunting, prospecting and cold calling,
Expand sales with existing customers,
Close business,
One-to-one and exhibition product presentations.
Years: 1985 to 1999 Employer: BBC Northern Ireland News and Current Affairs Title: Editor, Producer, Journalist Department: Responsibilities: Responsible for the content of broadcasts via TV, radio, the internet and other mobile platforms. Responsibilities included Generating and researching ideas for programmes and pitching for commissions; Developing content, writing material for scripts, bulletins and links; Sourcing potential contributors and interviewees; Selecting music and imagery appropriate to the programme, the audience and the station; Producing pre-production briefings for presenters, reporters, technical staff and other contributors; Managing the logistics of getting people, resources and equipment together to the right place at the right time; Undertaking editing, interviewing and reporting duties as necessary; Presenting programmes or managing presenters for both pre-recorded and recorded output; Checking that copyrights are cleared and that output meets legal guidelines; Converting text, graphics, video and audio files into other formats; Contributing to and making use of an archive of audio resources which can be re-used; Responding to audience feedback, referring on to other departments as necessary; Producing and making use of user-generated content, for example vox pops; Using technology, such as Dalet, Radioman, Cool Edit Pro, Protools and Adobe Audition, for editing and production purposes; Ensuring that health and safety standards and trade union requirements are met.
He also played a leading role during the implementation of new digital technologies and working practices within the BBC.

Fields of Expertise

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