Expert Details
Competitive Intelligence and Market Analysis
ID: 725876
California, USA
- Expert has created Competitive Intelligence programs to proactively identify competitors' product development plans, customer retention efforts, and channel strategies
- Expert has Lead War Games with Senior Management to identify competitor’s practices and tendencies, discern and prioritize future scenarios, and develop strategic and tactical responses.
- Expert has conducted and analyzed extensive, in-depth primary and secondary research on customers, competitors and markets to advise senior management about market segmentation, customer satisfaction drivers, end-user and reseller product and program needs, M&A Due Diligence, and competitor SWOT analysis.
- Expert has written numerous proposals
- Expert has supported Account Teams by building libraries of reusable content and proposal "best practices"
Expert conducted and analyzed extensive, in-depth primary and secondary research on customers, competitors and markets to advise senior management about market segmentation, customer satisfaction drivers, end-user and reseller product and program needs, M&A and Private Equity Due Diligence, and competitor SWOT analysis. Expert lead War Games with Senior Management to identify competitor’s practices and tendencies, discern and prioritize future scenarios, and develop strategic and tactical responses. Expert wrote in-depth Business Development profiles of target accounts by conducting extensive secondary research and leading primary research interviews with senior management and industry insiders. Expert developed market size estimates and growth forecasts for obscure and niche product categories. Expert designed, conducted, and statistically analyzed the results of over 120 large-scale B2B and B2C market research studies.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1996 | Degree: Masters | Subject: Market Research | Institution: San Jose State University |
| Year: 1986 | Degree: Bachelors | Subject: English | Institution: San Jose State University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2002 to Present | Employer: Undisclosed | Title: President and Lead Consultant | Department: |
Responsibilities:Expert has more than 20 years experience developing tactical and strategic insights for product development, marketing strategy and sales programs, channel development, account penetration and mergers/acquisitions/partnerships. He has conducted numerous industry, customer and competitor research projects for companies in the healthcare, government, high tech, consumer electronics, media, telecomm, retail, wholesale/distribution and consumer durables and packaged goods industries. Expert’s project expertise include identify the tactical and strategic impact of market and regional issues and trends, developing partnership recommendations, advising senior management about market segmentation, key customer loyalty drivers, and new market identification; and proactively identifying competitors' product development plans, customer retention efforts, and channel strategies. |
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| Years | Employer | Title | Department |
| Years: 1997 to 1997 | Employer: Cisco Systems | Title: Market Research Manager | Department: |
Responsibilities:- Researched, analyzed and published numerous briefing papers about competitors, technologies, and vertical markets.- Analyzed and wrote a monthly synopsis of current industry analysis and distributed to over 900 marketing and sales colleagues. - Segmented business markets, developed TAMs and identified key target accounts based upon analysis of national business demographic data. |
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| Years | Employer | Title | Department |
| Years: 1993 to 1996 | Employer: Gartner Group/Dataquest | Title: Market Research Analyst | Department: |
Responsibilities:- Designed, conducted, and statistically analyzed the results of over 120 large-scale B2B and B2C market research studies.- Developed and managed a quarterly market share tracker that drove clients' marketing and sales programs. This involved developing shipment and revenue estimates and then locating, recruiting, and discreetly interviewing personal contacts at over 30 vendors for verification. |
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Fields of Expertise
business intelligence, market assessment, market trend, productivity improvement, strategic market planning, strategic research planning, competitive analysis, competitive benchmarking, competitive intelligence, competitive intelligence countermeasures, consumer survey, customer segmentation, market research, marketing, new consumer product development, new product development, new product market survey, voice of the customer, proposal, proposal writing, business process management, plastics competitive analysis, plastics competitive intelligence, corporate espionage, market development, e-business strategic planning, business performance, business development, entrepreneurship, business operations, promotion, food product market survey, business management, food marketing, ideation, organization redesigning, organizational development, joint venture, process planning, product reliability improvement, product management, perceptual mapping, product testing, product improvement, product manufacturing, household appliance new product development, telecommunications strategic planning, product delivery process, corporate strategic planning, technology innovation, enterprise application integration, new product design, reverse engineering, production process, product cost reduction, research and development, product design, strategic planning, production engineering, design process, decision-making, production management, planning, food product