Expert Details

Expert in Container Shipping, Ports and Logistics Industry / Global Market Leading Companies / Marketing, Commercial and Strategy Functions

Expert ID: 735944 India

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Expert in Container Shipping and Ports industries. Over 20 years of international experience with global market leading companies. Currently on a sabbatical to upskill myself and also form a startup. Have been accepting expert consultation requests and wanted to take on more such assignments; hence registering.

Shipping, Ports and Logistics industry professional with 20 years of experience in Marketing, Commercial and Strategy functions. Have additionally gained exposure to the disciplines of Process Improvement (Six Sigma Green Belt), Project Management, Outsourcing and Back Office Management and Operations.

In addition to possessing an innate analytical mindset, strategic outlook and strong planning and organizational capabilities, I have honed my commercial acumen, communication, interpersonal and stakeholder management skills during a career spanning 3 dynamic and diverse geographical markets, working in multi-cultural teams.

My interests include reading, writing and travelling. Besides, I am actively involved in the social causes of education for underprivileged children and creating environmental awareness.

Currently on a sabbatical (July 2019 onwards)

After working for over 20 years, I felt the compelling need to take a break, to upskill and rejuvenate myself, as well as to pursue my passion for writing and travelling.

During this period, I have done/ been involved in:
• Academic courses in Statistics, Analysis and also honed my presentation skills
• Consulting (in my capacity as industry expert)
• Formed a Corporate Communications startup, with my wife
• Writing - as a passion and profession
• Traveled – backpacking trips and family vacations
• Involved in social causes (Education for underprivileged children and Environmental awareness)


Year Degree Subject Institution
Year: Degree: Masters Subject: Commerce and International Trade Institution: New Delhi, India
Year: 2015 Degree: Subject: Project Management for Business Professionals Institution: A.P Moller Internal
Year: 2013 Degree: Diploma Subject: Supply Chain Management Institution: APICS, USA
Year: 2009 Degree: Subject: Six Sigma Green Belt Institution: PMI, UK
Year: 2000 Degree: Post Graduate Diploma Subject: Sales & Marketing Management Institution: NIS, New Delhi
Year: 1997 Degree: Bachelors Subject: Accounts and Economics Institution: Mumbai University

Work History

Years Employer Title Department Responsibilities
Years: 2018 to 2019 Employer: Hapag Lloyd India Pvt Ltd Title: Manager, Strategy & Operations Steering Department: Responsibilities: Responsibilities:
• Procurement & Vendor Management – for Ports, Transporters, Trucking companies, Inland Depots
• Strategy Ambassador for the ‘Hapag Lloyd 2023 Strategy’ – Implementation of Strategic Initiatives
Years: 2016 to 2018 Employer: Adani Ports Title: Manager, Marketing & President’s Office Department: Responsibilities: Responsibilities:
• Marketing - Marketing Collaterals, Event Management, Internal & External Communication
• Commercial Performance - Reporting and Analysis
• Working with Top Management team on Strategies and Commercial Projects
• Process Improvement & Optimisation

• Analysed market and hinterland for each port, identifying key exporters and stakeholders
• Led Commercial Module of a McKinsey project - analyse & improve Port Efficiency & Productivity
• Customer Satisfaction Survey & Analysis – conceptualized and implemented the entire Customer Satisfaction cycle, from survey questionnaire to data analysis to remedial action plans
Years: 2011 to 2016 Employer: MCC Transport Title: Manager, Marketing & Trade Management Department: Responsibilities: Responsibilities:
• Marketing - Marketing Collaterals, Event Management, Internal & External Communication
• Yield Analysis & Optimisation
• Trade Management and Pricing
• Sales Operations & Planning and Performance Management
• Commercial Process Management & Improvement
• Projects - Domain expert with Six Sigma GB training

• Developed Visual Management System (Business Dashboard)
• Developed several cross-functional reports to facilitate analysis and drive Sales performance
• Sales Operations and Planning / Process Migrations – Set up a dedicated sales support team for MCC’s Key Clients and established SLA’s/ SOP’s to govern entire process
Years: 2008 to 2011 Employer: Maersk UAE Title: Asst. Manager, Sales Performance& Pricing Department: Responsibilities: Responsibilities:
• Sales Performance Management, Yield Analysis and Optimisation
• Commercial Processes and Systems – Super-user and Trainer
• Process Migrations to back offices, related documentation and performance monitoring
• Pricing and Campaign Management - Marketing

• Led project to develop a Visual Management System (Business Dashboard)
• Reduced cost of sales per customer by 11% - through structured development of Inside Sales, Customer Segmentation and servicing small customers through online channels
• Drove upwards Sales team’s productivity by 14%
• Migrated activities offshore - cost saving of USD 20,000 and 35% improvement in accuracy
Years: 2006 to 2008 Employer: Maersk MEA Title: Asst. Manager, Marketing & Strategy Department: Responsibilities: Responsibilities:
• ‘Number cruncher’ for the Area Sales & Marketing Management team
• Customer Satisfaction – Execution of Surveys, Analysis of Feedback and Action Plans
• Marketing/ Sales/ Commercial Systems super-user and trainer
• Focal for Implementation of Global Strategies and Projects within the MEA region

• Optimised procurement policy for customer giveaways and gifts - 22% cost savings
• Driving improvement in Customer Satisfaction levels to the highest globally
• Managed project to improve CRM data quality - 99.5% accuracy and cost savings of USD 35,000
Years: 2005 to 2006 Employer: Maersk West and Central Asia Title: Senior Executive, Marketing Department: Responsibilities: Market and Competitor Intelligence, Promotional items Procurement, Event Management
Years: 2001 to 2005 Employer: Maersk India Global Service Centre Title: Various Roles Department: Responsibilities: Process Migrations, Team management, Corporate Trainer, Multiple stakeholder management
Years: 1998 to 2000 Employer: Jenson & Nicholson India Pvt Ltd Title: Management Trainee (Marketing) Department: Responsibilities:

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