Expert in Cosmetics & Fragrance Marketing, Product & Brand Development, Advertising, Distribution & Licensing
She has developed initiatives in the areas of: Air Freshener, Home Fragrance, Candles, Health & Wellness, and for the past 4 years in the area of Environmental Scenting and Custom Perfumery. Expert is a frequent Guest Speaker at Industry Events and has established her company as a Global Product Development and Strategic Branding Company and has developed many cosmetic and fragrance initiatives.
Expert's primary expertise is in the Fragrance Area in Marketing, Sales, Distribution, Product Creation, Advertising and Promotion. She has also developed color cosmetics, bath and body products, men's grooming products, and is also has expertise in Environmental Scenting for Hotels, Spas, Casinos and Resorts by offering scent-branding as a strategy for those properties. Expert is a recognized expert in the Cosmetic and Fragrance Industry and her company offers Custom Scent events, Bespoke Perfume experiences & Ambient Scenting.
She has been retained as an expert witness' by large New York and Washington Law firms for her expertise as an Expert Witness.
Consulted for Avon Products Inc and spearheaded four different initiatives - Air Freshener Business; Diane Von Furstenberg Home Fragrance Collection; Avon Candles - Beauty Begins at Home; Avon Wellness - Inner and Outer Beauty.Developed the Marketing and Distribution for Oilily Cosmetic and Fragrance Products into US Distribution.Developed the first three perfumes for Trish McEvoy and the distribution strategy into Specilty Stores into the USA.Headed up the Sales and Marketing for Environmental Scenting Companie, AromaSys, Brandaroma and Air Aroma for scent-branding into Hotels, Casinos, Resorts and Spas.Consulted with and developed brand initiatives for companies such as Burberrys, Coty, Danskin, Lancaster, in the areas of strategic brand marketing and Licensing.
Developed fragrances for international companies and celebrities e.g. A spokeswoman and Actress in Angloa and independent companies in the USA who are interested in developing a Fragrance Brand.
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Philadelphia, Pennsylvania
|Year: 1973||Degree: BA||Subject: Speech and Drama||Institution: University of Cape Town,|
|Year: 1975||Degree: LTCL Degree||Subject: Teaching||Institution: Licentiate College of London|
|Year: 1974||Degree: B Econ||Subject: Economics and Legal Theory||Institution: Birnam Business School, Johannesburg South Africa|
|Years: 1992 to Present||Employer: Undisclosed||Title: President||Department:||Responsibilities: Expert established her company Scenterprises and oversees Product Development, Marketing, Strategic Branding for clients who seek to enter the Cosmetic and Fragrance Industry, as well as for Cosmetics and Fragrance companies. For the past 20 years she has consulted with many leading companies such as Avon, Air Aroma, AromaSys,Bath & Body Works, BrandAroma, Burberrys, Chanel, Lancaster, Trish McEvoy and developed major fragrance and cosmetic initiatives for them.|
|Years: 1987 to 1990||Employer: Tiffany & Company||Title: Vice President, Marketing||Department: Fragrance Marketing||Responsibilities: Expert developed and launched the first Tiffany fragrance in specialty and department stores in the USA and Internationally. She was responsible for the development, launch and management of the first fragrance for Tiffany and the development of the Men's fragrance Tiffany for Men.|
|Years: 1984 to 1987||Employer: Lancome, Paris||Title: Marketing Director||Department: Marketing||Responsibilities: Expert was responsible for the brand management of Women's Fragrances such as Magie Noire and O de Lancome, as well as the development of the new fragrance Tresor. She also developed and launched the men's treatment collection PROGRAMME HOMME in the USA.|
|Years: 1978 to 1984||Employer: Elizabeth Arden||Title: Marketing Manager||Department: USA||Responsibilities: Expert began her career at Elizabeth Arden in 1978 and had experience in Sales, Training, Product Development and Marketing. For 6 years, Expert had several executive positions such as National Training Manager, Marketing Manager for Color Cosmetics, and then Marketing Manager for Fine Fragrance Division.
Elizabeth Arden was owned by Eli Lilly at that time but has since been acquired by Scott Beattie and the company is now headquartered in Florida with offices in New York.
|Years: 1997 to 2002||Employer: Fahion Institute of Technology||Title: Adjunct Professor||Department: Cosmetic and Fragrance Marketing||Responsibilities: She developed the undergraduate curriculum for the Cosmetics & Fragrance Marketing course and students were graded on the presentation of their Business and Marketing Plan.|
|Years: 2014 to 2015||Employer: LIM COLLEGE||Title: Adjunct Professor||Department: Cosmetic & Fragrance||Responsibilities: Expert is the Adjunct Professor of Cosmetic & Fragrance Marketing at LIM COLLEGE and has developed an interactive, hands-on approach to marketing.|
|Associations / Societies|
|CEW - Cosmetic Executive Women; FGI - Fashion Group International, Board Member of Batoto Yetu - non-profit children's Dance Group|
|Licenses / Certifications|
|Board Member of Mills Mansion, Rhinebeck NY.|
|Publications and Patents Summary|
|She has written many articles and has been published in various trade and consumer publications on Fragrance Marketing, Packaging and Industry Trends.|
|Expert Witness Experience|
| Expert has been retainted as an Expert Witness on several cases. She was retained as an Expert Witness for the Plaintiff in an Arbitration Dispute between two major International Fashion and Fragrance companies. The nature of the dispute was that the defendant did not use their 'best efforts' to promote and advertise the plaintff's brand which was also distributed into second tier channels of distribution or Grey Goods Market, thereby diluting and tarnishing the brand's image. Expert's Report and testimony was very effective and the Plaintiff won the dispute and went on to recoup losses and also regain their trademark.
In another case, Expert was retained as an Expert Witness in a trademark infringement dispute and wrote an expert report.
|Training / Seminars|
|She developed Training Courses for Elizabeth Arden and currently runs Training Seminars for the Custom Perfumery business she spearheads.
She was also Adjunct Professor of Cosmetic and Fragrance Marketing at FIT - Fashion Institute of Technology for 5 years, developing the curriculum for the undergraduate two-year course.
|Throughout her career, Expert has sourced and located vendors and suppliers in the cosmetic and fragrance industry to manufacture fine quality products. In particular for brands such as Tiffany, Burberrys, Trish McEvoy and Lancaster which were all start-up brands.|
|Her insights in the industry revolve around the competitive nature of the industry which includes strategic distribution channels, proliferation of launches, customer needs, innovative technology and sales and marketing initiatives.|
|Other Relevant Experience|
|She has been an Industry Expert and Guest Speaker at many Industry Functions also appearing as a spokesperson for several brands and being interviewed live on television about fragrance trends.|
|French||She is proficient in French.|