Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

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Expert Details

CPG, Metal, Glass, PET

ID: 738649 Texas, USA

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Expert is a CPG professional with 20+ years of experience in metal, glass, and PET industries, where he held positions in Marketing, Sales, NPD, Supply chain, and Strategy in NA but also worked with EU. He spent almost 5 years with Ardagh, where he worked on glass and metal projects. Before Ardagh, he spent 18+ years at Vitro (a leading glass manufacturer), where he held several positions starting as a designer, NPD manager, and Director of Marketing and New products.

When Owens Illinois acquired Vitro, he served as part of the transition management team to ensure a smooth transition and served as Director of Marketing and NPD. Expert has worked with all spectrums of companies in the food and beverage markets such as Coke, Pepsi, Bacardi, Diageo, Campari, Kraft Heinz, Clorox, Smucker’s, etc.

General Skills:
- MS Office, PC and Mac OS, SolidWorks, Keyshot, Photoshop, Illustrator, Acrobat.
- SAP.
- Basic understanding of the several material / manufacturing processes.

Education

Year Degree Subject Institution
Year: 1997 Degree: BS Subject: Industrial Design Institution: Universidad Iberoamericana Mexico City

Work History

Years Employer Title Department
Years: 2020 to Present Employer: Undisclosed Title: Director of New Product Development & Creative Services/ Brand Consultant Department:
Responsibilities:
- Brought on board by the CEO and Owner of the company to support sales with new business development of glass projects and decoration.
- Facilitator between glass manufacturers and Supply Chain team.
- Works with outside design firms in assessing new glass projects for risk, cost, timing, ROI, etc.
- Collaborates with the CEO on new design collections and initiatives based on market trends and needs.
Years Employer Title Department
Years: 2016 to 2020 Employer: Ardagh Title: Director of New Product Development and Innovation Department: New Product Development-Marketing-Commercial
Responsibilities:
- Recruited by the Senior Leadership Team to create and implement the New Product Development process for Ardagh NA.
- Experience working with full spectrum of customers (startups -global) in the food, beverage, beer, liquor and wine segments.
- Designed and managed metrics for the NPD process having achieved a 39% improvement in speed to market.
Years Employer Title Department
Years: 2014 to 2016 Employer: O-I Packaging Solutions Title: Director of Marketing and New Product Development Department:
Responsibilities:
- Worked with executive transition team after O-I NA acquired Vitro.
- Responsible for managing and developing Marketing Plans & Strategies for food and beverage segments.
- Managed New Product Development projects from incubation/conceptual stage to validation of product after successful filling including budget and timelines.
- Oversaw in conjunction with pricing and sales to determine pricing strategies.
- Managed design group and NPD team.
Years Employer Title Department
Years: 1998 to 2014 Employer: Vitro Packaging Inc. Title: New Product/Business Development Manager Department:
Responsibilities:
- Successfully held different positions in the company starting as a designer, NPD leader and NPD Manager.
- Managed new product development of glass containers for major domestic and international beverage, liquor and food brands.
- Managed design group directly and NPD team indirectly.

Career Accomplishments

Associations / Societies
- Member of Glass Packaging Institute Drawing and Specification Committee (2004).
- Member of IDSA (2001).

Licenses / Certifications
- Strategic Leadership (Lake Forest Graduate School of Management 2018)
- Effective Business Negotiation Skills (Lake Forest Graduate School of Management 2017)
- Project Management Principles (Lake Forest Graduate School of Management 2016)
- Harvard Business Review Customer Focus (2012)
- Kaizen Institute Lean Manufacturing (2007).
- New product Development COX school of business SMU (2003).
- Basic Supervision for Project Managers AMA (2002).
- American Glass Research- Glass Technology and Fracture Analysis (2001).
- Management in Manufacturing (2000).
- American Glass Research - Glass Design Analysis (2000).
- Management of ISO 9001 procedures (1998)
- Vitro Samurai Glass Container Design Certification (1998).
Publications and Patents Summary
- Thesis on Glass Container Design

Additional Experience

Training / Seminars
Education:
- Product Development process and methodology, marketing and commercialization.
- Manufacturing processes (plastics, metals, wood and resins).
- Ergonomics (Human Factor).
- Creative problem solving.

- American Glass research seminar “Effects of Design on Bottle Performance” (2004).
- Effective Negotiation seminar (2000).
- Creative problem-solving seminar by Motorola inc. (1996).
- “NPD in Packaging” guest lecturer at MSU School of Packaging
- Guest speaker at MSU School of Packaging, 2 years

Language Skills

Language Proficiency
English Fluent
Spanish Fluent

Fields of Expertise

active packaging material, 3D design, new product design, new product development, new product development management, brand consulting, brand market research, brand marketing, commercial sales

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