Expert Details
Data Science, Specializing in Business Analytics and Machine Learning in the SaaS and E-Commerce Domain
ID: 736753
California, USA
Graduated from USC's joint Master's: Communication Management and DataScience. Expert has gained experience in the following through work experience and multiple internships.
- Proficient in the use of quantitative tools to uncover opportunities, set team goals, and work with cross-functional partners to guide the product roadmap.
- Experience in exploring, analyzing, and aggregating large data sets to provide actionable information, and creating intuitive visualizations to convey those results to a broad audience
- Collaborated on designing informative experiments considering statistical significance, sources of bias, target populations, and potential for positive results
- Collaborated with Engineers on logging, product health monitoring, and experiment design/analysis.
- Built and deployed ML models to solve complex problems in sales, marketing, and product.
- Skilled in Python, SQL, Tableau, Excel.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2019 | Degree: MS | Subject: Data Science and Communication | Institution: University of Southern California |
| Year: 2016 | Degree: Bachelor's | Subject: Electrical, Electronic and Communications Engineering Technology | Institution: Symbiosis International University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Data Scientist | Department: Advanced Analytics |
Responsibilities:• Developed and deployed RFM model, used for improved email marketing, increasing customer engagement.• Conducted Customer LTV study, identified key drivers, and assisted in setting product roadmaps and prioritizing A/B tests. • Implemented LTV predictive model for customers, allowing for improved paid marketing budget allocation. |
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| Years | Employer | Title | Department |
| Years: 2020 to 2020 | Employer: CarParts.com | Title: Data Scientist | Department: (Contract) |
Responsibilities:• Optimized shipping costs by deploying statistical solutions, leading to an average 2% reduction in costs.• Created automated reporting and dashboard tools for tracking shipment optimizations and metrics. • Deployed Web Application for live tracking of product movement, generating visibility of processes. • Conducted A/B testing on the website to increase click-through rate for customer engagement leading to an 8% increase. |
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| Years | Employer | Title | Department |
| Years: 2019 to 2020 | Employer: ServiceTitan | Title: Data Scientist | Department: DataScience |
Responsibilities:• Developed ML model to predict job vertical; model output used as key feature in models and serve KPI dashboards.• Lead geographical big data acquisition by collaborating with cross-functional teams, resulting in 2.3 Million ARR. • Performed statistical analysis to create a recommendation system for an optimal email marketing campaign. • Generated dashboards for product managers, for tracking product performance and data-driven decision making. • Designed machine learning solution to identify growth verticals within existing customers, improved sales strategy. |
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| Years | Employer | Title | Department |
| Years: 2019 to 2019 | Employer: ServiceTitan | Title: Data Scientist- Intern | Department: |
Responsibilities:•Building Machine Learning Models to optimize offline marketing spend for all Service Titan clients.•Analyzed internal software tool used to create an optimized license split to save the company $450,000. •Conducted exploratory data analysis on data vendors to create the foundation of Big Data Analytics. •Currently leading the acquisition of a Data Documentation tool to apply on RedShift for increasing data robustness. |
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| Years | Employer | Title | Department |
| Years: 2018 to 2019 | Employer: USC Viterbi School of Engineering | Title: Researcher- Integrated Media Systems Center | Department: (Part time) |
Responsibilities:• Using a random forest classifier, created a model to predict whether a test subject is in a polluted environment or not. Achieved 97% accuracy.• Built ETL process for data acquisition from AerNos and designed table schemas for MYSQL for the lab. • Product Manager for the web service created with Node.JS, Express, Mongoose & MongoDB for user, notification, and sensor data for AerNos and CHLA. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2016 | Employer: Giesecke & Devrient GmbH | Title: Software Engineer | Department: |
Responsibilities:• Deployed 2016 3GPP specification feature list to 2015 SIM card O.S, with 100 % feature matching with currentgeneration SIM cards. • Debugged OS errors for over 9 features in 2016 SIM cards resulting in almost 20 % faster response time in resolving JIRA tickets for a given quarter. • Winner of 2016 “Innovation Challenge”. Out of 22 participating teams from G&D India, selected to present a white paper at G&D Headquarters Munich. |
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| Years | Employer | Title | Department |
| Years: 2015 to 2015 | Employer: Tata Moters | Title: Product Analyst, Data Science | Department: Internship |
Responsibilities:• Performed data gathering on field for Beta vehicles using multiple ECU’s and automating storage process.• Designed driver performance analytics dashboard for Android and IOS app, used by 100K active TATA car owners worldwide. • Created Android and Infotainment app with a cross-functional team by coordinating between marketing, product, and software development teams for the global launch of ConnectNXT App |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2016 to 2017 | Country / Region: India | Summary: Tata Motors |
Career Accomplishments
| Licenses / Certifications |
|---|
| Adobe XD CC Essential Training: Design (Lynda.com, 2018) Adobe XD Essential Training; Prototype and Share (Lynda.com, 2018) Online Marketing Foundations (Lynda.com, 2018) Data Science Foundations: Fundamentals (Lynda.com, 2018) Marketing Foundations: Growth Hacking (Lynda.com, 2018) Adobe Certified Associate in Visual Design Using Adobe Photoshop (Adobe, 2017) Learning Python (Lynda.com, 2017) Haptic Robotic Arm (Technophilia, 2013) Vision Robotics (BITS Pilani, Hyderabad Campus, 2013) Advanced Robotics (PICT Credenz 12, 2012) Embedded System Design (IIT ThinkLabs, 2012) |
| Awards / Recognition |
|---|
| Social Service Excellence Technical Excellence Award Vice-Chancellors Gold Medal (Nominated) IEEE Debate WInner MAVERICK |
Language Skills
| Language | Proficiency |
|---|---|
| English | |
| Haryanvi | |
| Hindi | |
| Punjabi |