Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

×

Expert Details

Dental Medical Device Industry

ID: 733273 California, USA

Request Expert

Expert is a marketing and advertising professional with a decade of experience in the cosmetics and dental industries. She is currently a marketing consultant at Bio-Concept Dental Implants (as of 1/2016). Prior, Ms. Expert was a Product Manager for the Surgical Portfolio at Zimmer Biomet (2014 - 2016), where she was in charge of managing the largest product group at the company. She was also a Global Product Manager at BIOLASE, managing $50MM within the dental laser category. In this role, she helped to develop a pediatric laser to facilitate higher penetration of this pediatric market segment. Before this position, Ms. Expert was a Global Product Manager for KaVo Kerr Group, a part of Sybron Dental Specialties, a Danaher company (2007 - 2012), where she managed the cosmetic restorative category, the largest portfolio at Kerr. At Kerr, Ms. Expert acquired new vertical markets by launching breakthrough technology, expanding into the pediatric and geriatric care segments. She has received several awards from Kerr and Danaher for her work in marketing and for her innovative business plans. She completed her BA in Linguistics & Education at the University of California, Los Angeles (in 2000), and her MBA in Marketing at the UCLA Anderson School of Management (2007).

Education

Year Degree Subject Institution
Year: 2007 Degree: Masters of Business Administration Subject: Marketing Institution: UCLA Anderson School of Management
Year: 2000 Degree: Bachelor's of Arts Subject: Linguistics & Education Institution: UCLA

Work History

Years Employer Title Department
Years: 2022 to Present Employer: Undisclosed Title: Manager, Perinatal Marketing Department:
Responsibilities:
Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions
Years Employer Title Department
Years: 2021 to 2022 Employer: Abbott Title: Manager, Global Brand/Product Marketing Department:
Responsibilities:
Championed Abbott’s pioneering Alinity h hematology diagnostics portfolio. Served as the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives. Responsible for end-to-end marketing activity, from identification of customer and market needs/wants, to concept and product development, product launch, on-market product support, all while focusing on the customer.
Years Employer Title Department
Years: 2018 to 2021 Employer: Quidel Title: Marketing Manager Department:
Responsibilities:
Spearheaded the test market for Lyme, the fastest growing bacterial infection in the U.S. Managed the immunoassay portfolio including launching Sofia, the world's first COVID-19 antigen test as featured on the Today Show, and revived QuickVue, a legacy brand that became an OTC household brand for at-home test.
Years Employer Title Department
Years: 2016 to Present Employer: Undisclosed Title: Marketing Consultant Department: Marketing
Responsibilities:
Helping the commercial team access the US market by building out the commercial leads, developing a relevant portfolio of brands, and creating appropriate brand messaging.
Years Employer Title Department
Years: 2014 to 2015 Employer: Zimmer Biomet Title: Product Manager, Surgical Portfolio Department: Marketing
Responsibilities:
Managed $56MM surgical portfolio, the largest category in the dental implant division
▪ Effectively led B2C campaign “Beauty Now & Beyond” to deliver robust initial sales for key product launch.
▪ Created strategically customized promotional packages to target customer segments, resulting in successful launch of key product.
▪ Repositioned stagnant flagship brand with inspiring, bold new message and indication that inspired confidence in end-users and sales force, contributing to double digit growth of product.
▪ Provided strategic vision and key tactics for media buys and ad budget of surgical brands, resulting in clear portfolio segmentation and focused prioritization by sales force.
▪ Executed a series of North America educational programs that delivered double digit ROI, and boosted attendance by 17% with highly targeted email campaigns.
Years Employer Title Department
Years: 2013 to 2014 Employer: Biolase Title: Global Product Manager Department: Marketing
Responsibilities:
Managed $50MM Dental Lasers category, the largest portfolio for the company
▪ Launched anniversary campaign for stagnant flagship product that energized and supported global sales team and created new buzz in the market for the brand.
▪ Introduced an intense one-month customer-visit program that drove customer concentricity within the technical team.
▪ Developed pediatric version of flagship product to target the pediatric market that launched to rave reviews.
Years Employer Title Department
Years: 2007 to 2012 Employer: Sybron Dental Specialties (Danaher) Title: Global Product Manager Department: Marketing
Responsibilities:
Managed $60MM Dental Composites category, the flagship portfolio for the dental division
▪ Achieved first mover advantage and created a new, unprecedented product category by developing and launching innovative “breakthrough” product.
▪ Led web teaser campaign that built buzz and created excitement around breakthrough product, resulting in initial sales of 40% over revenue goal.
Transformed a declining legacy brand into a modern classic via new product launch and a fresh new message, resulting in above-market growth for the brand.
▪ Increased gross profit margin of products by 2.0% at launch and by 5.0% in subsequent years.
▪ Negotiated a private label project that increased revenue of a dying brand by 100%.
▪ Increased brand awareness for category by 10 points via a print campaign.

International Experience

Years Country / Region Summary
Years: 2006 to 2006 Country / Region: Spain Summary: MBA Exchange Program at ESADE.

Career Accomplishments

Licenses / Certifications
Scrum certification/Agile
Awards / Recognition
Recipient of 2009 Marketing Excellence Award
Finalist of 2009 Danaher Innovation Conference (nine finalists chosen from 150 submissions)
1st place Winner of 2010 Innovation Business Plan Competition, Bioactive Restorative Material
1st place Winner of 2011 Kaizen Workshop on Operational Excellence, Impression Material

Language Skills

Language Proficiency
Vietnamese Fluent

Fields of Expertise

medical device design, medical device clinical research, medical device market research, medical device product development, medical device marketing

Request Expert

Dev Tool:

Request: expert/dental-medical-device-industry
Matched Rewrite Rule: expert/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: experts=dental-medical-device-industry&page=
Loaded Template: single-experts.php