Expert Details
Design, Development, Marketing, and Advertising
ID: 738045
California, USA
Excel at orchestrating top-tier product development initiatives with both global enterprises and emerging startups, driving millions in profit gain through effective execution of complex projects and strategies. Multifaceted background spanning product design, development and marketing, with ability to both lead overall strategy and participate in technical aspects of major product development ventures.
Areas of Expertise
• Complete Product Development Life Cycle
• B2C & B2B Products and Services
• Product Portfolio Management
• Client & Stakeholder Relations
• Global Brand Development & Management
• Competitive Landscape Research & Analysis
• Requirements Gathering & Assessment
• Product Planning & Roadmaps
• Digital Product Distribution
• Talent Recruitment & Leadership
• Cross-departmental Collaboration
• UI / UX Design & Usability
Accomplishments
• Repeated success with scaling new products, resulting in 20%-250% month-over-month growth through leadership of highly effective product and marketing initiatives by shrewdly balancing the need for infrastructure, user testing, automation, optimization, data analysis, partnership building, and creative collaboration.
• Captured billions of dollars in new business through a combination of expanding market share, outpacing competitor's features / roadmaps, closing major deals and partnerships and, creating products that customers love.
• History of driving acquisitions optimizations with 10%-30% reduction in churn, 50%-100% in overall conversions, and 20%-40% increase in Lifetime Value, generating additional millions of dollars in revenue per each product line.
• Proven, hands-on talents in developing, mentoring, and recruiting future team leaders and product manager rock stars within any organization.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2004 | Degree: BS | Subject: Graphic Design and Art History | Institution: UCLA |
| Year: 2006 | Degree: Certification | Subject: Business | Institution: UCLA Extension |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to Present | Employer: Undisclosed | Title: Director of Product | Department: Technology / Product Development |
Responsibilities:Oversee team of 40+, with five direct reports and 30 indirect reports. Liaise cross-functionally with directors from teams in Data, Engineering, Marketing and Sales to create and deliver best-in-class products. Coordinate all product development phases, including product opportunities, core features, branding, UI/UX designs, tech stack, dev specifications, business logic, go-to-market strategies, data tracking / analysis, and continual optimization flow with incremental growth.• Ideated, launched, and scaled 4 distinctive new product in new verticals from concept to launch in under 2 years. • Products included Native Mobile Apps, B2B Browser Extension, Developer API for B2B / B2G, and SAAS / PAAS. • Lead product specifications, branding, UI/UX, website, acquisition funnel, development, tech stack, and promotion. • Triggered substantial revenue gain across each new product line despite minimal marketing spend. • Bridged engineers with growing technical marketing needs, allowing for swifter release times and increased revenue. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2018 | Employer: Spokeo | Title: Director of Product Management | Department: |
Responsibilities:Facilitated product vision and execution for $1B enterprise. Skillfully guided team of 160—with ten direct reports and 150 indirect reports—including marketing, design, front-end dev, middleware, back-end dev, QA, and customer care teams in executing concurrent product releases.• Strengthened key software as a service (SaaS) feature, resulting in industry disruption and shift in revenue models. • Established new revenue channel and drove retention value for customers through launch of new Mobile Apps product. • Championed rebranding, including company identity, website, brand architecture and messaging. |
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| Years | Employer | Title | Department |
| Years: 2011 to Present | Employer: Undisclosed | Title: President | Department: Technology / Product Development |
Responsibilities:Oversee all aspects of full-service agency’s digital product development, marketing strategy and business development efforts. Performed full life cycle project management for multiple highly complex, concurrent website, ecommerce, platform, apps, SAAS, and PAAS projects. Designed and managed multi-channel growth programs, allowing both client and internal products to scale in their respective industries and competitive landscapes.• Drove 50% revenue growth year-over-year (YOY) for four consecutive years. • Captured $10M in new business by pioneering development of strategy and components for full sales process. • Initiated 89% growth in referral network and 40% increase in deal closing through significant improvements and digitization of key acquisition funnel optimization, automated proposal creation, and easy / clear onboarding process. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2012 | Employer: Unite | Title: Chief Product Officer | Department: |
Responsibilities:Oversaw product development and marketing for company’s platform as a service (PaaS) advertising platform. Facilitated pitches and on-boarding of enterprise clients such as Sony Music, Universal, Coca-Cola, and Subway. Conceived and led teams in market analysis, user testing, UI/UX design, product development, QA testing, product roadmap, and clientpresentation / pitching / onboarding. • Scaled company’s key digital services revenue from below $50K annually to multi-millions a month in under 2 years. • Developed new platform that boosted company’s annual revenue by 150% from previous year. • Guided full life cycle of process for designing and implementing platform’s ad builder, reporting and visual dashboard. |
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Fields of Expertise
Accounts Based Marketing, affiliate marketing, B2B market research, Campaign Marketing, B2B marketing, B2C marketing, brand marketing, creative strategic marketing, brand market research, brand identity, Branding & Corporate ID, online branding, rebranding, logos, Web Application, advertising, search engine optimization, ecommerce, online international marketing, application software, SaaS, PaaS, Adobe Photoshop, graphic design