Expert in Design, Marketing
Expert ID: 737211 Minnesota, USA
Expert's company started as a DIY blog and has since evolved into a full-service design + build an interior residential and small media company. For over five years, she has been tearing houses apart and creating new happy spaces, not only for her clients but also for herself. She documents it all from the construction side, to how to build a website, develop multiple streams of revenue, to how to build your brand.
MN-based but graduated from college in Long Beach, CA, with a fashion merchandising and marketing degree. Worked the corporate gig for over five years in fashion and marketing when Expert decided to take the leap alongside her partner and pour all of that creativity and knowledge into their brand.
She oversees all content creation, manages brand partnerships, is the writing guru, and leads interior design and stylist. Expert also heads up their online education courses and in-house monthly marketing workshops.
She likes to say that she is a forward thinker, risk-taker, and nothing makes her happier than when she gets to play a small part in making people's dreams and lives thrive.
- DIY + Tutorials: From her own home to her client projects, Expert creates tutorials and provides home inspiration, helping her readers replicate it in their own homes.
- Interior Residential Remodeling: A design + build team, remodeling 50-60 spaces, from kitchens and bathrooms to full home renovations, with an annual revenue of $1.4 mil.
- Interior Design + Styling: From tile, to woodwork, to paint colors, to décor, Expert sources and pulls together selections, not only for her clients' homes, but for her readers as well.
- Content Creation + Workshops: She works with brands to make them look good and their products sold! She also hosts online workshops, webinars and offers creative courses.
|Year: 2011||Degree: Bachelors, Marketing and Innovation Management||Subject: Marketing, Business Management||Institution: Concordia College - St. Paul, MN|
|Year: 2007||Degree: Bachelors, Fashion Merchandising||Subject: Fashion Merchandising||Institution: Brooks College - Long Beach, CA|
|Years: 1997 to Present||Employer: Undisclosed||Title: Co-Founder, Marketing, Design||Department: Design + Build|
Responsibilities:Design + build, husband & wife + full content creating team, and small media company. For almost 10 years, we've been tearing houses apart and creating new dream spaces not only for their clients but for themselves; starting off as a DIY home improvement blog and have since moved into a full-service interior residential design & remodeling company.
MN-based but nationwide, started from the ground up and now also teach their readers how they can do it too through different marketing strategies, online courses, and in-person workshops. Also has an always evolving shop of products. From walking you through their own personal home projects to sharing all client work and the design inspirations and sources to sharing their family and team lifestyle, they’re an open book and have been keeping it real since 2012.
|Awards / Recognition|
|Published + Featured:
WCCO Fox 9
Twin Cities Live
Mpls St. Paul
Design + DIY
Dallas Style + Design
American Craft Council
Kitchen + Bath Business
A Home You Love
Social Media Examiner
Twin Cities Moms Blog
American Craft Council
| Expert has worked/currently works with big name brands, some examples:
Barron Designs, Room & Board Home Furnishings, ZEPHR, Lowe;s, drybar, Bellacor, Brizo, Delta, Urban floor, Fiskars, CAT, Cambria, Sherwin Williams, Honeywell, and many more.
|Pinterest Monthly Impressions: 11.5M
Monthly Website Page Views: 650K+
Instagram Monthly Impressions: 1.5M
Social Media Following: 100K+
Demographics: 40% Male, 60% Female, Ages 25-54