Expert Details

Expert in Digital Marketing, SEO, Marketing Automation, Digital Advertising, and Analytics

Expert ID: 736738 India

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Expert has worked as a Product Manager in the payments space with expertise in card issuance, cross-border money transfer, finch and seas startups also has previously worked on marketing roles with great experience in advertising platforms. Expert would be happy to help companies require information in Payments, HR tech, Fintech, and saas B2B startups.

T - Shaped Digital Marketer with 4+ years of experience in building and implementing strategies focused on SEO, Marketing Automation, Digital Advertising, and Analytics largely for SME to large enterprises executing full-funnel digital marketing strategies that drive key results.

Intercom, Amplitude, Google Analytics, Hotjar, Facebook Ads, Google Adwords, Shopify, WordPress, Woo- Commerce, SEM Rush, Ahref, Zapier, Active campaign, Type Form, Heap, Full story, Unbounce, Mixpanel, Mailchimp, Lusha, Crunchbase, Getdata, Linkedin Sales Navigator, Google Tag Manager


Year Degree Subject Institution
Year: 2018 Degree: B.E. Subject: Computer Science Engineering (CSE) Institution: AVIT, Chennai, Tamil Nadu, India

Work History

Years Employer Title Department
Years: 2020 to Present Employer: Undisclosed Title: Product Manager Department:
In his role as Product Manager, Expert is tasked to:

- Build the product from early-stage to all major functions including Bill payment, accounting, balances, analytics, reporting, Exchange, and so on.
- Create and manage the product roadmap, handles all weekly sprints with the team
- Create UX wireframes for the product
- Write user stories, business requirements and communicate the requirements to respective teams
- Manage design and tech team to deliver the product on time.
- Build insights and solutions based on product behavioral analytics
- Constantly interacts with customers, account managers, and support team to improve the product.
- Test entire product use cases in staging before release
- Publish product updates via email and posts to all customers.
- Handles the marketing website, Adwords campaign, and all landing pages of the company
Years Employer Title Department
Years: 2019 to 2020 Employer: Thence Title: Digital Marketing Associate Department:
In his Digital Marketing Associate, Expert was tasked to:

- Source and generate leads from different channels including organic, social media, platforms & Google ads.
- Define and execute GO-TO market strategies for the company
- Track Manage & Improve entire marketing KPI as per the targets.
- Establish and manage account-based marketing (ABM) which helps companies to source the key accounts targeted every month.
- Build, manage and improve GO-TO Market strategies upon the business goals.
- Develop, manage & monitor campaign strategy, including messaging, audience and segmented targeting.
- Improve, Optimize & scale search results
- Building growth strategies to acquire new
- Responsible for building content marketing initiatives for the target buyer personas
- Build audience for companies upcoming community initiative
- Establish email marketing for various segmented customer personas.
Years Employer Title Department
Years: 2017 to 2019 Employer: Ux Formation Consulting LLP Title: Digital Marketer Department:
Expert was responsible for:

- Key accounts management
- Creating and managing marketing calendars for companies
- All campaign reporting
- Marketing automation, funnel setup and implementation
- Creating and optimizing landing pages
- Conducting A/B tests to improve conversion rates
- Executing all paid media campaigns (Facebook, Twitter, Google (search, display and YouTube)
- Research on keywords, channel audience, user personas
- Creating marketing stacks to build a sustainable and futuristic marketing conditions for SaaS and ecommerce websites
- Conducting website audit, competitor analysis and improve to rank better in competition.
- Managing vendors that execute the company's ad strategy and monitor campaign performance
- Working with the design and technical team to craft a perfect growth oriented solution for clients.
- Tracking every web, mobile and cloud customer data and build insights and build better experiences that convert and retain users.
Years Employer Title Department
Years: 2016 to 2017 Employer: Freelance Title: Digital Marketing Executive Department:

- Managed to achieve Constant #1 keyword position for all major primary and secondary keywords for a New York based perfume manufacturer in all Google TLDS
- Achieved 90% of company sales through search engines which eventually helped the company to reduce marketing costs and increase in profits
- Collaborated with agencies and freelancers with digital marketing strategy, Website administration, Website migration and Digital Audit for brands
- Constantly managed SERP Rankings
Years Employer Title Department
Years: 2015 to 2016 Employer: Base International Solutions Title: Digital Marketing Analyst (Part time) Department:
Expert was responsible for:

- Being part of the entire startup journey with the founding team helping setting up the business, streamlining business processes, Building and implementing marketing strategies
- Helping companies to scale 2X Month over Month growth constantly
- All digital marketing activities including Seo, SEM & SMM
- Providing a design team with research insights on branding & UI/UX Design
- All pre sales and post sales activities including Drafting proposals, Lead generation, Building client presentations

Career Accomplishments

Licenses / Certifications
Google Analytics
Hubspot Inbound Marketing - July 2021
Facebook Blueprint
Google Adwords Search
Google Adwords Video
Linked in Social Media Marketing, Udemy

Fields of Expertise

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