Expert Details
Digital Marketing, SEO, Marketing Automation, Digital Advertising, and Analytics
ID: 736738
India
T - Shaped Digital Marketer with 4+ years of experience in building and implementing strategies focused on SEO, Marketing Automation, Digital Advertising, and Analytics largely for SME to large enterprises executing full-funnel digital marketing strategies that drive key results.
Tools:
Intercom, Amplitude, Google Analytics, Hotjar, Facebook Ads, Google Adwords, Shopify, WordPress, Woo- Commerce, SEM Rush, Ahref, Zapier, Active campaign, Type Form, Heap, Full story, Unbounce, Mixpanel, Mailchimp, Lusha, Crunchbase, Getdata, Linkedin Sales Navigator, Google Tag Manager
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2018 | Degree: B.E. | Subject: Computer Science Engineering (CSE) | Institution: AVIT, Chennai, Tamil Nadu, India |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Product Manager | Department: |
Responsibilities:In his role as Product Manager, Expert is tasked to:- Build the product from early-stage to all major functions including Bill payment, accounting, balances, analytics, reporting, Exchange, and so on. - Create and manage the product roadmap, handles all weekly sprints with the team - Create UX wireframes for the product - Write user stories, business requirements and communicate the requirements to respective teams - Manage design and tech team to deliver the product on time. - Build insights and solutions based on product behavioral analytics - Constantly interacts with customers, account managers, and support team to improve the product. - Test entire product use cases in staging before release - Publish product updates via email and posts to all customers. - Handles the marketing website, Adwords campaign, and all landing pages of the company |
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| Years | Employer | Title | Department |
| Years: 2019 to 2020 | Employer: Thence | Title: Digital Marketing Associate | Department: |
Responsibilities:In his Digital Marketing Associate, Expert was tasked to:- Source and generate leads from different channels including organic, social media, platforms & Google ads. - Define and execute GO-TO market strategies for the company - Track Manage & Improve entire marketing KPI as per the targets. - Establish and manage account-based marketing (ABM) which helps companies to source the key accounts targeted every month. - Build, manage and improve GO-TO Market strategies upon the business goals. - Develop, manage & monitor campaign strategy, including messaging, audience and segmented targeting. - Improve, Optimize & scale search results - Building growth strategies to acquire new - Responsible for building content marketing initiatives for the target buyer personas - Build audience for companies upcoming community initiative - Establish email marketing for various segmented customer personas. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2019 | Employer: Ux Formation Consulting LLP | Title: Digital Marketer | Department: |
Responsibilities:Expert was responsible for:- Key accounts management - Creating and managing marketing calendars for companies - All campaign reporting - Marketing automation, funnel setup and implementation - Creating and optimizing landing pages - Conducting A/B tests to improve conversion rates - Executing all paid media campaigns (Facebook, Twitter, Google (search, display and YouTube) - Research on keywords, channel audience, user personas - Creating marketing stacks to build a sustainable and futuristic marketing conditions for SaaS and ecommerce websites - Conducting website audit, competitor analysis and improve to rank better in competition. - Managing vendors that execute the company's ad strategy and monitor campaign performance - Working with the design and technical team to craft a perfect growth oriented solution for clients. - Tracking every web, mobile and cloud customer data and build insights and build better experiences that convert and retain users. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2017 | Employer: Freelance | Title: Digital Marketing Executive | Department: |
Responsibilities:Expert:- Managed to achieve Constant #1 keyword position for all major primary and secondary keywords for a New York based perfume manufacturer in all Google TLDS - Achieved 90% of company sales through search engines which eventually helped the company to reduce marketing costs and increase in profits - Collaborated with agencies and freelancers with digital marketing strategy, Website administration, Website migration and Digital Audit for brands - Constantly managed SERP Rankings |
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| Years | Employer | Title | Department |
| Years: 2015 to 2016 | Employer: Base International Solutions | Title: Digital Marketing Analyst (Part time) | Department: |
Responsibilities:Expert was responsible for:- Being part of the entire startup journey with the founding team helping setting up the business, streamlining business processes, Building and implementing marketing strategies - Helping companies to scale 2X Month over Month growth constantly - All digital marketing activities including Seo, SEM & SMM - Providing a design team with research insights on branding & UI/UX Design - All pre sales and post sales activities including Drafting proposals, Lead generation, Building client presentations |
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Career Accomplishments
| Licenses / Certifications |
|---|
| Google Analytics Hubspot Inbound Marketing - July 2021 Facebook Blueprint Google Adwords Search Google Adwords Video Linked in Social Media Marketing, Udemy |