Expert Details

Expert in Digital Marketer; SEO, Marketing Automation, Digital Advertising, and Analytics

Expert ID: 736738 India

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Expert has worked as a Product Manager in the payments space with expertise in card issuance, cross-border money transfer, finch and seas startups also has previously worked on marketing roles with great experience in advertising platforms. Expert would be happy to help companies require information in Payments, HR tech, Fintech, and saas B2B startups.

T - Shaped Digital Marketer with 4+ years of experience in building and implementing strategies focused on SEO, Marketing Automation, Digital Advertising, and Analytics largely for SME to large enterprises executing full-funnel digital marketing strategies that drive key results.

Tools:
Intercom, Amplitude, Google Analytics, Hotjar, Facebook Ads, Google Adwords, Shopify, WordPress, Woo- Commerce, SEM Rush, Ahref, Zapier, Active campaign, Type Form, Heap, Full story, Unbounce, Mixpanel, Mailchimp, Lusha, Crunchbase, Getdata, Linkedin Sales Navigator, Google Tag Manager

Available for Panels and Surveys only.

Education

Year Degree Subject Institution
Year: 2018 Degree: B.E. Subject: Computer Science Engineering (CSE) Institution: AVIT, Chennai, Tamil Nadu, India
Year: Degree: Pre University Subject: Science Stream Institution: JDT HSS, Calicut, Kerala, India

Work History

Years Employer Title Department Responsibilities
Years: 2020 to Present Employer: Undisclosed Title: Product Manager Department: Responsibilities: - Build the product from early-stage to all major functions including Bill payment, accounting, balances, analytics, reporting, Exchange, and so on.
- Create and manage the product roadmap, handles all weekly sprints with the team
- Create UX wireframes for the product
- Write user stories, business requirements and communicate the requirements to respective teams
- Manage design and tech team to deliver the product on time.
- Build insights and solutions based on product behavioral analytics
- Constantly interacts with customers, account managers, and support team to improve the product.
- Test entire product use cases in staging before release
- Publish product updates via email and posts to all customers.
- Handles the marketing website, Adwords campaign, and all landing pages of the company
Years: 2019 to 2020 Employer: Thence Title: Digital Marketing Associate Department: Responsibilities: - Source and generate leads from different channels including organic, social media, platforms & Google ads.
- Define and execute GO-TO market strategies for the company
- Track Manage & Improve entire marketing KPI as per the targets.
- Established and managing account based marketing (ABM) which helps companies to source the key accounts targeted every month.
- Build, manage and improve GO-TO Market strategies upon the business goals.
- Develop, manage & monitor campaign strategy including messaging, audience and segmented targeting.
- Improve, Optimize & scale search results
- Building growth strategies to acquire new
- Responsible for building content marketing initiatives for the target buyer personas
- Build audience for companies upcoming community initiative
- Establish email marketing for various segmented customer personas.
Years: 2017 to 2019 Employer: Ux Formation Consulting LLP Title: Digital Marketer Department: Responsibilities: - Key accounts management
- Create and manage marketing calendars for companies.
- Responsible for all campaign reporting.
- Marketing automation, funnel setup and implementation
- Create and optimize landing pages, conduct A/B tests improve conversion rates.
- Executing all paid media campaigns Facebook, Twitter, Google (search, display and Youtube)
- Research on keywords, channel audience, user personas
- Creating marketing stacks to build a sustainable and futuristic marketing conditions for saas and ecommerce websites.
- Conduct website audit, competitor analysis and improve to rank better in competition.
- Manage vendors that execute the company's ad strategy and monitor campaign performance
- Work with the design and technical team to craft a perfect growth oriented solution for clients.
- Track every web, mobile and cloud customer data and build insights and build better experiences that convert and retain users.
Years: 2016 to 2017 Employer: Freelance Title: Digital Marketing Executive Department: Responsibilities: - Managed to achieve Constant #1 keyword position for all major primary and secondary keywords for a New York based perfume manufacturer in all Google TLDS.
- Achieved 90% of company sales through search engines which eventually helped the company to reduce marketing costs and increase in profits.
- Collaborated with agencies and freelancers with digital marketing strategy, Website administration, Website migration and Digital Audit for brands.
- Constant monitoring of SERP Rankings,
Years: 2015 to 2016 Employer: Base International Solutions Title: Digital Marketing Analyst (Part time) Department: Responsibilities: - Being part of the entire startup journey with the founding team helping setting up the business, streamlining business processes, Building and implementing marketing strategies.
- Helped companies to scale 2X Month over Month growth constantly.
- Responsible for all digital marketing activities including Seo, SEM & SMM.
- Provide a design team with research insights on branding & UI/UX Design.
- Responsible for all pre sales and post sales activities including Drafting proposals, Lead generation, Building client presentations.

Career Accomplishments

Licenses / Certifications
Google Analytics
Hubspot Inbound Marketing - July 2021
Facebook Blueprint
Google Adwords Search
Google Adwords Video
Linked in Social Media Marketing, Udemy

Fields of Expertise

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