Expert Details

Expert in Digital Marketing, Digital Transformation Strategy, Digital Analytics, Agile Web Development, DevOps

Expert ID: 734684 India

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I have been involved with all facets of digital marketing - strategy, implementation and delivery of high ROI campaigns for B2B and B2C brands, while helping my clients maximize their ROI on all digital channels and platforms.

In addition to core areas of Digital Marketing, the partnership with clients also delivers the following...
[i] Develop a regimen for keeping your business abreast with the emerging digital innovations that are relevant to business and to marketing.

[ii] Be technically and functionally agile to deliver appropriate digital marketing strategies as the need arises - horses for the courses

[iii] Be able to identify and isolate data segments that helps you to define and track Key Business performance indicators

MAJOR AREAS OF DIGITAL DELIVERY
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[i] Evaluate, create road-map and execute a 360* digital marketing strategy and plan.
[ii] Understand the major digital marketing channels – Digital display, Email, video, mobile, search engine, and social media
[iii] Establish logically as to why use digital marketing for multiple goals within a larger marketing and / or media strategy
[iv] Understand the Digital KPIs and to measure digital marketing efforts and calculate ROI
[v] Evaluate and implement the latest digital Ad technologies
[vi] Understand and interpret the digital data sets and to identify the best marketing mix for a given business scenario - Targeting and segmentation, specifically demo graphic targeting and segmentation
[vii] Understand the Digital Commerce Ecosystem and capture the marketing metrics to deliver value to the businesses
[viii] Be able to derive the best ROI from the SO-LO-MO (Social-Local-Mobile) digital environment
[ix] Be able to evaluate and tap the new digital marketing concepts like – Programmatic buying, Native advertising, In-App advertisements, Location-based marketing etc.
[x] Understand and leverage the following channels for digital campaigns – Search Engine Optimization, Social Media marketing, Email / permission based marketing, Video advertising, Content marketing, Paid marketing on Search Engines and Social media and Mobile advertising.




Set Up FLAK – A Communication Strategy unit for a global Media Agency in India: Set Up Business Practice, Recruitment, Best-In-Class Processes, BRAND & PR, Client Acquisition Strategy, Program Delivery

Education

Year Degree Subject Institution
Year: 2005 Degree: Executive Leadership Certificate Subject: Global Leaderdship Institution: Cornell University
Year: 2002 Degree: MBA Subject: International Marketing Institution: Southern California University
Year: 1995 Degree: Master of Science Subject: Geology & Geophysics Institution: Indian Institute of Technology, Kharagpur
Year: 1993 Degree: Bachelor of Science Subject: Geology & Geophysics Institution: Indian Institute of Technology, Kharagpur

Work History

Years Employer Title Department Responsibilities
Years: 2018 to Present Employer: Undisclosed Title: Head, Digital Products Eng. & Data Science Department: Responsibilities: Responsibilities / Achievements:
 Establish the ‘Culture & Engine’ of Automation (through AI / ML & Digital Transformation focus) in the organization – delivering a suite of ‘ADTECH, MARTECH & SOCIAL MEDIA’ digital products – market potential of $350 million
 Helped harness more than $200 million for clients and partners through intelligent automation strategy (RPA)
 Drive the strategy for 4 verticals in the organization – ADTech, Product Eng., Data Science, Social Media & DelEx (Delivery Excellence)
Years: 2014 to 2018 Employer: CopperBridge Media Title: Chief Digital Officer Department: Responsibilities: [1] Positioned the company as a lean and knowledgeable player in the areas of – Digital Analytics, SEO, Paid (PPC) & Programmatic media strategy (DSP | DMP | SSP), Content Marketing Strategy, AD Optimization & Delivery, Conversion Rate Optimization, Omni-channel Ecommerce strategy and Customer Behaviour Analysis

[2] Direct all facets of the business, including Sales, Content Marketing, Design & Execution, Research and Development, Media monitoring and engagement with strategic partners
Years: 2012 to 2014 Employer: CopperBridge Media Title: Sr. Director, Digital & Content Marketing Department: Responsibilities: [1] Lead the strategic direction for Technology platforms & ‘Digital Transformation’ for clients

[2] Grew market reach of two Ecommerce clients - achieving combined sales of US$80.5 M in less than 18 months

[3] Boosted Medical tourism revenues by 65 % by creating a cohesive and marketing program for a Mexican-Canadian client
Years: 2009 to 2012 Employer: Appylika Title: Co-Founder & Head – Digital Marketing & Monetization Strategy Department: Responsibilities: [1] Responsible for Digital marketing KPIs definition, Custom reporting, dashboards and metrics, monthly consolidation, validation and variance analysis - including management reporting and tracking against monthly targets

[2] Driver for innovative apps for Enterprise mobility, Augmented and Virtual reality & App Store Optimization (ASO)

[3] Guide Appylika to scale up to $3.5 million in In-App sales in the first six months

[4] Sold two Apps related to Creative-Math & Visa processing to a South African Digital firm
Years: 2007 to 2009 Employer: Nokia (UK) | BrentHaven (US) | Thomas Pink (UK) Title: Principal Consultant Department: Responsibilities: [1] Lead and implement strategy to drive digital penetration and architect Digital campaign delivery for - Commerce, marketing, Programmatic buying, Paid-Owned-Earned Media campaigns in Global markets across South Asia - by leveraging the use of historical and transactional data analysis

[2] Design actionable and automation-worthy User-Experience & Interaction, Customer journey maps and personas – reducing cart abandonment and open transactions

[3] Average Gross revenue growth for all Digital Commerce Campaigns was greater than 65%

[4] Implemented Social and Mobile commerce campaigns with integrated analytical reporting for a 150% jump in conversion in the target regions
Years: 2005 to 2007 Employer: Hudson Global Inc. Title: Director, Digital & IT Delivery Department: Responsibilities: [1] Positioned the PMO for the streamlined execution of Digital Strategy & Telecom and Energy IT programs in North America – Divisional budget of $35 million

[2] Retooled and energized Digital transformation programs across geographies and platforms

[3] Lead high-level, cross-functional teams of directors and Program Managers in two Digital transformation projects, resulting in:
- 90 % reduction in failed sales applications
Years: 1999 to 2005 Employer: Ford Motor Company Title: Senior Program (PMO) & IT Portfolio Consultant Department: Responsibilities: Led a team of 35 members in US & Brazil for SOX, Human resources, Payroll, Medicare and Medicaid project (Working Budget – $21 million).

[1] Evolved savings of $8.5 million per annum through the adoption of lean / agile ERM COSO framework - while meeting Six Sigma standards and ITIL guidelines

[2] Architected and delivered a ‘Data-audit and Automated Feed’ product between PeopleSoft and Oracle – saving manual audit worth $2 million for Ford IT.
Years: 1997 to 1999 Employer: Whirlpool Corporation Title: Project Manager Department: Responsibilities: * IT Program Management

Career Accomplishments

Associations / Societies
Certified Member (Certified Quality Manager): American Society of Quality

Licenses / Certifications
• PMP – 2005
• SOFTWARE QUALITY MANAGER (ASQ), 2006
• CISA (ISACA), 2005
• Google Analytics Individual Qualified
• DoubleClick for Publishers (Admin / Trafficker)
• Google Adwords, Shopping & Adwords for video
• Hubspot Inbound Marketer
Professional Appointments
[a] Visiting Faculty - Digital Strategy - Indian Institute Of Management
Awards / Recognition
[a] Best Web Development & Search Engine Optimisation Firm - By Brands Academy
Publications and Patents Summary
WHITE PAPERS
• Mobile Marketing for the Hospitality Industry
• Video marketing in the hospitality segment
• Niche Tourism and Digital Marketing
• Let travellers smell your rich media content
• Online Multilingual marketing strategy

Language Skills

Language Proficiency
English Fluent - Speaking & Writing
German Basic - Speaking & Writing
Hindi Fluent - Speaking & Writing
Bengali Intermediate - Speaking

Fields of Expertise

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