Expert Details
Digital Marketing, E-commerce, digital transformation, IT, social media, & ads
ID: 738783
Germany
Expert is currently a Digital marketing and E-commerce Director at a global electronics company. He is responsible for regional and global digital marketing strategy building and execution (US, Europe, APAC); integration of e-commerce and digital marketing, ads, anti-fraud software, IoT home appliances, payment solutions, setting up e-commerce commercial models; performance marketing; customer acquisition strategies; consumer journey creation; UX/UI improvement; conversion rate/ROI optimization; new products and online services launches; Peer to Peer communities, CRM, ERP, ICT services (IoT, cloud) integration, partnership/affiliate marketing, enterprise content management system, business intelligence, omnichannel marketing automation software etc.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2000 | Degree: Master Degree | Subject: International Economy | Institution: State University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2013 to Present | Employer: Undisclosed | Title: Digital Marketing and E-commerce Director | Department: Sales and marketing |
Responsibilities:Responsible for regional and global digital marketing strategy building and execution (US, Europe, APAC); integration of e-commerce and digital marketing, ads, anti-fraud software, IoT home appliances, payment solutions, setting up e-commerce commercial models; performance marketing; customer acquisition strategies; consumer journey creation; UX/UI improvement; conversion rate/ROI optimization; new products and online services launches; Peer to Peer communities, CRM, ERP, ICT services (IoT, cloud) integration, partnership/affiliate marketing, enterprise content management system, business intelligence, omnichannel marketing automation software etc. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2013 | Employer: Samsung Electronics | Title: Director of Marketing, Commercial & Consumer Engagement Marketing | Department: Sales and marketing |
Responsibilities:• Responsible for the international team building, managing and developing (commercial, consumer engagement digital marketing, e-commerce, SEO, Social media. CRM, PPC, content strategies, shopper marketing, finance)• Creation of strategic consumer roadmap & customer journey based on market research and its implementation on all digital touchpoints • Leader of Eurasia commercial and marketing projects and SaaS projects • P&L management, budgets preparation and defense on HQ level • Brands portfolio management (Acquisition processes, brands launches, communication strategy design, creation of TV commercials, digital marketing and e-commerce) • Building digital and e-commerce strategy (SEO, SEM, PPC, Social media, Promo campaigns, PR) • Designing of new customers` CRM web platform (SaaS) that led to the best in industry customer business needs satisfaction and decrease of the costs and time for the conducting of commercial operations |
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Additional Experience
| Vendor Selection |
|---|
| Responsible for software products selection (CRM. ERP, CMS, DAM, PIM. MDM marketing automation, pricing engines, e-commerce platforms, social media management tools, DSPs), cloud solutions providers. VARs. MSP, SI |
| Marketing Experience |
|---|
| 15 years of marketing experience (brand, consumer campaigns planning and execution) |
| Other Relevant Experience |
|---|
| IT experience (cloud, software development tools selection, evaluation and integration), networking cybersecurity tools, data analytics, MDM |
Language Skills
| Language | Proficiency |
|---|---|
| English | Native |
| German | Advanced |
Fields of Expertise
digital advertising, Content and Search Marketing Strategies, content delivery network, content management system, consumer marketing, consumer product marketing, digital asset management, cloud computing, application software design, application security, CTV, e-commerce, environmental risk management, project risk management, creative concept development, creative strategic marketing, brand identity, brand market research, Big Data Analytics, Data and analytics, automation engineering, business process management, machine learning, artificial intelligence, NLP, customer experience, customer care, product pricing