Expert Details
Digital and Social Media Marketing
ID: 737123
California, USA
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2007 | Degree: BA | Subject: Communication, Asian Studies (Dual Majors) | Institution: University of California, Davis |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2019 to Present | Employer: Undisclosed | Title: Director, Integrated Marketing | Department: Marketing |
Responsibilities:• Marketing communications strategy – Lead and develop strategy across digital, social media, shopper marketing, influencer marketing, e-commerce, and owned media channels to drive brand equity and sales.• Paid media campaigns – Plan, manage and deliver multi-million dollar marketing budgets to drive awareness and sales, managing creative and media agencies to deliver business results. • Data & analytics – Measure integrated marketing initiatives through tracking and optimizing campaigns, generating business insights through data and analytics, and communicating to business through Integrated Marketing Report. • Content strategy & planning – Lead in-house creative team to develop content plans that connect with consumers to drive brand equity |
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| Years | Employer | Title | Department |
| Years: 2016 to 2019 | Employer: Nestlé Cereals | Title: Digital Marketing & Social Media Manager | Department: Marketing |
Responsibilities:• Digital strategist – Lead and develop digital strategy across all brands, leveraging consumer journey to plan high-quality consumer experiences, driving business impact at each stage of the consumer journey.• Strategic projects & initiatives – Lead personalized consumer experience (PCE), Ratings & Reviews, Buy Now and online sampling projects to drive forward digital capabilities. • Collaborate across multi-functional teams – Work with brand teams and agency partners to deliver an integrated digital marketing plan, aligned to overall digital strategy and best practice. • Content creation, planning & deployment – Work with creative and media agencies to develop content and deploy plans that achieve business results. • Performance measurement & optimization – Ongoing tracking of digital progress against KPIs. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2016 | Employer: Sky UK | Title: Marketing Manager | Department: Retail Marketing |
Responsibilities:• Digital & social media marketing – Drove reach, traffic, leads to Sky retail stores, and experiential marketing activities via the Sky retail website, partner websites, and social media.• Manage relationships – Developed and maintained relationships with internal stakeholders in a complex matrix organization; manage external agencies and suppliers to achieve campaign objectives. • Campaign management, delivery, and reporting – Managed campaigns from inception through to campaign results, taking learning and recommendations to future campaigns. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2013 | Employer: Sky UK | Title: Digital Marketing Executive | Department: Sky Business (B2B) |
Responsibilities:• Digital strategy – Defined and delivered digital strategy, outlining digital opportunities and challenges, develop goals, roadmap, and measurement plan.• Digital marketing – Developed and delivered the digital strategy to drive website traffic across Sky Business’ websites utilizing SEO, PPC, email, social media, affiliate marketing, SMS, and blogs. • Website management and optimization – Managed acquisition and retention websites, planning and delivering website plans, managing content, continually optimizing to achieve KPIs. • Measurement and web analytics – Tracked website performance against KPIs and benchmarks, producing regular reporting for the senior management team, measuring results of campaigns, and optimization updates. • Stakeholder management – Managed digital and creative agencies, delivering digital projects across a matrix of stakeholders. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2009 to 2019 | Country / Region: United Kingdom | Summary: |
Additional Experience
| Vendor Selection |
|---|
| Marketing technology vendor selection, leading CRM, email service providers, data management platforms, customer data platform, personalization software, digital asset management tools selection. Experienced in a creative agency, media agency, social media agency, influencer agency selection. |
| Marketing Experience |
|---|
| • Digital & e-commerce strategy • Strategic campaign development • Search: SEO, PPC, Platform, Retailer • Website & content management • Digital data & performance analytics • Paid, owned, earned media • Content strategy, creation & curation • Social media & influencer marketing • Creative & media agency management • Email marketing & CRM |