Expert Details

Expert in Digital and Social Media Marketing

Expert ID: 737123 California, USA

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A strategic & creative marketing director with 12+ years of experience. Well-versed in integrated media planning, building brands, and driving sales for large media and consumer packaged goods organizations. A digital native with expertise in digital & social media strategy, search (SEO and PPC), digital data and analytics, content strategy, e-commerce, and marketing strategy. A brand builder with performance marketing expertise who has also led internal creative teams to build brand equity to generate sales.

Education

Year Degree Subject Institution
Year: 2007 Degree: BA Subject: Communication, Asian Studies (Dual Majors) Institution: University of California, Davis

Work History

Years Employer Title Department
Years: 2019 to Present Employer: Undisclosed Title: Director, Integrated Marketing Department: Marketing
Responsibilities:
• Marketing communications strategy – Lead and develop strategy across digital, social media, shopper marketing, influencer marketing, e-commerce, and owned media channels to drive brand equity and sales.
• Paid media campaigns – Plan, manage and deliver multi-million dollar marketing budgets to drive awareness and sales, managing creative and media agencies to deliver business results.
• Data & analytics – Measure integrated marketing initiatives through tracking and optimizing campaigns, generating business insights through data and analytics, and communicating to business through Integrated Marketing Report.
• Content strategy & planning – Lead in-house creative team to develop content plans that connect with consumers to drive brand equity
Years Employer Title Department
Years: 2016 to 2019 Employer: Nestlé Cereals Title: Digital Marketing & Social Media Manager Department: Marketing
Responsibilities:
• Digital strategist – Lead and develop digital strategy across all brands, leveraging consumer journey to plan high-quality consumer experiences, driving business impact at each stage of the consumer journey.
• Strategic projects & initiatives – Lead personalized consumer experience (PCE), Ratings & Reviews, Buy Now and online sampling projects to drive forward digital capabilities.
• Collaborate across multi-functional teams – Work with brand teams and agency partners to deliver an integrated digital marketing plan, aligned to overall digital strategy and best practice.
• Content creation, planning & deployment – Work with creative and media agencies to develop content and deploy plans that achieve business results.
• Performance measurement & optimization – Ongoing tracking of digital progress against KPIs.
Years Employer Title Department
Years: 2014 to 2016 Employer: Sky UK Title: Marketing Manager Department: Retail Marketing
Responsibilities:
• Digital & social media marketing – Drove reach, traffic, leads to Sky retail stores, and experiential marketing activities via the Sky retail website, partner websites, and social media.
• Manage relationships – Developed and maintained relationships with internal stakeholders in a complex matrix organization; manage external agencies and suppliers to achieve campaign objectives.
• Campaign management, delivery, and reporting – Managed campaigns from inception through to campaign results, taking learning and recommendations to future campaigns.
Years Employer Title Department
Years: 2009 to 2013 Employer: Sky UK Title: Digital Marketing Executive Department: Sky Business (B2B)
Responsibilities:
• Digital strategy – Defined and delivered digital strategy, outlining digital opportunities and challenges, develop goals, roadmap, and measurement plan.
• Digital marketing – Developed and delivered the digital strategy to drive website traffic across Sky Business’ websites utilizing SEO, PPC, email, social media, affiliate marketing, SMS, and blogs.
• Website management and optimization – Managed acquisition and retention websites, planning and delivering website plans, managing content, continually optimizing to achieve KPIs.
• Measurement and web analytics – Tracked website performance against KPIs and benchmarks, producing regular reporting for the senior management team, measuring results of campaigns, and optimization updates.
• Stakeholder management – Managed digital and creative agencies, delivering digital projects across a matrix of stakeholders.

International Experience

Years Country / Region Summary
Years: 2009 to 2019 Country / Region: United Kingdom Summary:

Additional Experience

Vendor Selection
Marketing technology vendor selection, leading CRM, email service providers, data management platforms, customer data platform, personalization software, digital asset management tools selection.

Experienced in a creative agency, media agency, social media agency, influencer agency selection.
Marketing Experience
• Digital & e-commerce strategy
• Strategic campaign development
• Search: SEO, PPC, Platform, Retailer
• Website & content management
• Digital data & performance analytics
• Paid, owned, earned media
• Content strategy, creation & curation
• Social media & influencer marketing
• Creative & media agency management
• Email marketing & CRM

Fields of Expertise

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