Expert Details

Expert in Digital Transformation, Technology and SaaS Martech Platform Strategy, Customer Experience, and Software/IT/Data Science/Analytics Engineering

Expert ID: 736471 California, USA

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Expert is a global digital native technology leader with 20+ years of experience in planning, building and running best-in-class, highly scalable, omni-channel marketing and commercial platforms, in partnership with world-class product, user experience, data science and analytics teams. As a technology executive on the agency and consulting side, he has partnered with progressive clients across industries such as Google, Apple, Nike, Hulu, McDonalds, Toyota, Carnival Cruises, Bain Capital as well as nimble D2C and start-up companies. Expert has also held in-house C-level executive roles for companies such as Sweetgreen and Moment. As a web entrepreneur since his early years, he has built, grown, and commercialized digital properties that have a reach of over 5M visitors a month globally.

Expert has led and transformed several hundred highly distributed teams across Engineering, Testing, Product Management, Analytics and Data Science with a leadership style that fosters transparency, inclusion and constant knowledge development. His near and off-shore team building and management experience includes Central and South America (Colombia, Argentina, Costa Rica, Mexico), India, East Europe (Serbia and Belarus), and Asia (China and Vietnam). Expert is a continuous learner and has an academic footing with a joint MSc Computer Science from CMU, UMass Amherst, and KIT, business certification in Innovation & Strategy from the MIT Sloan School, a data science certificate from the Harvard Extension school and a business analytics certification from the Wharton School.

Expert is a thought leader in the marketing technology space and has been an ongoing contributor to publications such as eMarketer, Digiday, Magenta, a sought after technology specialist, as well as a member of advisory boards with industry leaders such as Adobe, Acquia, Sitecore and the alike.

Shaped 500 people Engineering teams, refined $200M IT P&Ls, and operated commercial platforms at $5B revenue. Directed tech strategy to realization for several Fortune 50s and their full-stack CX/EX digital transformation initiatives. Digital visionary with intimate in-house experience at digital role models Google, Apple, Amazon, Netflix and Nike. Trusted advisor to corporate CXOs, SMBs, start-ups, platforms and investors for omni-channel marketing technology. Repeatedly amplified technical execution speed through cost-effective near-shore studios and strategic IT partners.

Areas of Expertise:
Technical Leadership and Platform Development
Technology/Product/Big Data/Analytics Strategy
Digital Transformation and Change Management
Enterprise Architecture & IT Alignment
Next-Gen Customer and Employee Experience
IT Vendor Selection and Optimization
Agile, Product-led, KPI-driven IT Organization Design
Cloud Operation, Observability and Disaster Recovery
Distributed Near-shore/Off-shore Talent Build-Up
P&L Management & Budget Planning (TBM)


Year Degree Subject Institution
Year: 2019 Degree: Certification Subject: Business Analytics, From Data to Insights Institution: Wharton Business School
Year: 2019 Degree: Certification Subject: Data Science Institution: Harvard Extension School
Year: 2017 Degree: Certification Subject: Executive Business Education Certification, Strategy & Innovation Institution: MIT Sloan School of Management
Year: 2006 Degree: Master of Science (M.Sc.) Subject: Computer Science, Artificial Intelligence & Web-based Systems Institution: Carnegie Mellon University, UMass Amherst & Karlsruhe Insitute of Technology
Year: 2002 Degree: Bachelor of Business (B.Sc.) Subject: Computer Science Institution: Karlsruhe Institute of Technology, Germany

Work History

Years Employer Title Department
Years: 2019 to Present Employer: Undisclosed Title: Global SVP of Engineering Department:
Global technology leader for all digital D2C, B2C and B2B touchpoints including e-commerce, retail experience, and omni-channel; leading 500+ team and 20+ external partners in 7 Engineering hubs including China. Reported to CFO.
• Boosted production SLAs and release velocity of $5B B2C e-comm .com business, omni-channel systems, and flagship retail store experiences by build-up of new capabilities including SRE, DevOps, Continuous Delivery & QA
• Championed operationalization of two new cost-effective Engineering development hubs in Gurgaon, India and Bogota, Colombia to establish 24/7 follow-the-sun engineering model at 40% of usual talent cost
• Negotiated $200M Salesforce umbrella contract and consolidated IT partner (20+) roster for 30% cost savings
• Spearheaded product-led, KPI-driven operating model to optimize value creation between IT and business (TBM)
Years Employer Title Department
Years: 2018 to 2019 Employer: Bain Capital Title: CTO and SR Technology Advisor Department:
Hands-on Chief Technology Officer for new digital accelerator holding company and Senior technology advisor to portfolio companies. Lead of mission-critical internal IT initiatives including portfolio data coop (CDP) and BI solution.
• Performed CTO leadership for turnkey best-in-class digital platform with e-commerce, supply chain, and omni-channel marketing automation as blueprint for D2C acquisitions into Bain’s digital accelerator (Moment)
• Devised cloud-based business intelligence and analytics tool enabling data-driven diligence, acquisition and underwriting practice using first-, second- and third-party data reducing human analyst costs by over 90%
• Led portfolio-wide Customer Data Platform and co-op initiative to pool over 500M customer data records
• Advised Bain’s portfolio companies CXOs (e.g. Michael’s, Blue Nile, Tom Shoe’s etc) on engineering, talent strategy, digital marketing, product management and data science topics with a strong outcome focus
Years Employer Title Department
Years: 2018 to 2018 Employer: SweetGreen Title: Chief Information Officer (Interim) Department:
Advisory Position
Assessed and evolved engineering, data science and IT department, digital platform, and cyber security strategy.
Years Employer Title Department
Years: 2010 to 2018 Employer: Huge Title: President, Technology Department:
In-house career progression from hands-on Engineer/Architect to global technology practice lead. Trusted technology advisor to executives of Fortune 100s. Led Enterprise accounts Google, Apple, Nike, Toyota, Zelle, Hulu, McDonalds. Reported to CEO.
• Scaled globally distributed engineering team from 100 to 400 including full-stack engineering, QA and product management; first Engineer on the ground to establish two Colombia-based development studios (today 200ppl)
• Served as chief technology strategist leading over 100+ pitches with CXO audience; global management of strategic technology partnerships; member of the partner advisory board with Adobe, Acquia and Sitecore
• Oversaw and delivered agency’s key technology successes (>$10M implementation fees) including Zelle P2P payment app, Nike Run With Me,, McDonalds Global In-Store Kiosk, Apple’s Assistant App,
Years Employer Title Department
Years: 2015 to Present Employer: Undisclosed Title: Founder and Technology Advisor Department:
Advising SMBs, platform providers and investors on tech strategy, technical diligence, and digital growth strategies.
Years Employer Title Department
Years: 2007 to 2010 Employer: Fatasy Title: Global Director of Technology Department:
Matured from entry Software Engineer position to the global technology discipline head. Established agency’s technical delivery, program management and SDLC process. Acquired clients such as MTV, AT&T, HTC and Comcast. Reported to CEO.
• Acted as Chief Enterprise architect and lead engineer for white-label social community product Kontain. Clients included Burton, Porsche and Dukati among other with $10M+ month users and $5M/year license commercials
• Built, deployed, and scaled RoadRunners’s B2C internet access portal with peaks of 300k simultaneous users
• Grew local Stockholm-based team of 12 Engineers by over 300% to a distributed global workforce of 50 technical resources with offices in US (New York, SF) and Sweden (Stockholm)

Career Accomplishments

Licenses / Certifications
MIT Sloan School of Management; 2015 – 2017; Executive Business Education Certification, Strategy & Innovation
Harvard Extension School; 2017 – 2019; Data Science Certification
Wharton Business School; 2019; Business Analytics Certification, From Data to Insights
Oracle Java Programmer, Agile Scrum Master/Product Owner, Adobe Experience Manager Architect/Business Practitioner
Professional Appointments
Partner Advisory Board Member:
Adobe, Salesforce, Sitecore, Acquia, Contentful

Additional Experience

Other Relevant Experience
Experience platforms: Adobe Marketing Cloud, Acquia/Drupal, Sitecore, Wordpress, Contentful
eCommerce platforms: Salesforce, IBM, Elastic Path, Hybris, Magento, Shopify, Social Commerce, Adyen
Retail technology: Stripe, Square, SAP Retail, PAR, Cisco
CRM & Marketing Automation: Salesforce, Oracle, Microsoft, Marketo, Hubspot, SessionM, Lytics
Front-end & prototyping: Vue.JS, React Native, Iconic, Node.JS, Atomic Design, Native Apps, InVision
Mobile platforms: iOS, Android, Swift, Kotlin, React Native, Flutter, Xamarin
Cloud & Observability: AWS, Azure, GCP, Firebase, Akamai, Netlify, New Relic, Datadog, Elastic, Kubernetes
Data Science, AI/ML platforms: Google Studio, TensorFlow, Anaconda, SAS, Redshift, Tableau, BigQuery
Data Analytics platforms: Adobe Analytics Cloud, Google 360, Oracle Bluekai, Power BI
Supply Chain, ERP, Fulfilment, Logistics: SAP, Netsuite, Kafka, MuleSoft, Oracle
CIO & CTO Office: Smartsheeet, Asana, LeanIX, Atlassian, Gitlab, Workday, ServiceNow, Apptio/TBM
Architecture Paradigms: Microservices, API-first/headless, SPA, Zero Trust

US and EU Citizenship

Language Skills

Language Proficiency
English Fluent
German Fluent
Spanish Fluent
Swedish Intermediate
Portuguese Intermediate

Fields of Expertise

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