Expert Details

Expert in eCommerce, Amazon, eBay, Shopify and Google

Expert ID: 738072 United Kingdom

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Expert is currently the Founder and Managing Director of an online baby accessories and nursery products retailer, where he has worked since 2007. He is also the Owner and Managing Director of an online retailer consultancy, where he has worked since 2016. Expert has 15 years of hands-on experience in all aspects of eCommerce including marketplaces, Google, payments, Amazon, eBay, international trade, inventory/eCommerce systems and customer service systems.

Areas of expertise include: Online Retail/eCommerce
Expert has 15 years of experience running an eCommerce business and so has hands-on experience of all aspects of running an online retailing business. This includes marketplaces, Google, paid search, affiliate marketing, email marketing, customer service, inventory management, fulfilment and payments. Amazon including Sponsored Products In-depth knowledge of selling on Amazon including international sales (US, CA, DE, FR, IT, ES, JP, AU, AE, SG), inventory creation and optimisation, Seller Fulfilled Prime, Fulfilled by Amazon, Amazon business, sponsored products and Amazon brand registry. eBay including promoted listings

Expert runs an eBay account that has 100K+ feedback and sells on 12 eBay sites. Experience includes Promoted Listings, managed payments, item specifics search and listing optimisation. International Marketplaces and trade Other marketplace experience includes eBay (UK and international), Etsy, Cdiscount,, Fruugo, Trade Me, Lazada, Flubit, Wish, Lazada, Priceminister, FNAC, Allegro, TMall, OnBuy and Google Shopping. Ecommerce platforms including Shopify One of the secrets to eCommerce success is the optimisation and automation of processes.

Expert helps retailers to streamline their businesses by implementing leading eCommerce sales platforms such as Linnworks and Shopify. Online Payments Expert is highly knowledgeable about online payments and has direct experience with PayPal, Stripe, WorldPay, Amazon Pay and Shop Pay. Customer service, Back Office and Fulfilment Experience of critical back office system such as accounting (Xero), customer service (Zendesk) and fulfilment.


Year Degree Subject Institution
Year: 1998 Degree: MSc Subject: Computer Science Institution: University of Bristol
Year: 1996 Degree: MA Subject: Psychology Institution: Cambridge University
Year: 1992 Degree: Subject: Institution: The Sandon School

Work History

Years Employer Title Department
Years: 2016 to Present Employer: Undisclosed Title: Founder Department: Management
Founder of digital agency specialising in online marketplaces.
• Growing clients businesses through Amazon, eBay and other marketplaces
• Industry expert for Department of international trade (DIT)
• Published courses on Udemy
• Popular Youtube channel and podcast
Years Employer Title Department
Years: 2008 to Present Employer: Undisclosed Title: CEO Department: Management
Founder and CEO of online retailing company based in the UK
• Annual turnover £4m
• Successful website, eBay and Amazon channels
• 40% sales exported
• Highly automated dispatch process
• Featured in This is Money, The i and case study for DIT
• 10000sq ft warehouse
Years Employer Title Department
Years: 2005 to 2007 Employer: Auctioning4u Title: Head of eBay sales Department: Product Remarketing
Running eBay sales for one of eBay’s largest sellers
• Responsibility for eBay listing process
• eBay account management
• Feedback management
• Customer service management
Years Employer Title Department
Years: 2002 to 2005 Employer: Hemscott Plc Title: Product Developer Department: Financial Data Provider and Portal
Developing products for Hemscott’s financial information portal
Years Employer Title Department
Years: 2000 to 2002 Employer: iXL, Inc. Title: Business Analyst- Financial Services Department: Internet Consultancy
Development of websites for financial service clients including Lloyds TSB and Merrill Lynch.
Years Employer Title Department
Years: 1998 to 2000 Employer: Schroders Title: Analyst Programmer- Financial Markets Division Department: Investment Bank
Software development for trading desk and risk management

Career Accomplishments

Publications and Patents Summary
Ecommerce Marketplaces (including Amazon & eBay)
Expert in online marketplaces who has presented and written about the subject in several industry publications. Expertise in this area includes:
• Amazon and eBay (expert knowledge)
• Channel selection and setup
• Inventory creation and optimisation
• Cross border trade through marketplaces
• Process streamlining
• Amazon FBA and SFP

Additional Experience

Other Relevant Experience
Having run a successful eCommerce business for ten years - acquired a wide range of experience in the eCommerce space. Experience includes working knowledge of:
• Ecommerce Marketplaces (including Amazon and eBay)
• Cross border trade
• Ecommerce platforms
• Search engine optimisation
• Paid Search (Google + Bing)
• Warehouse management
• Website design and build
• Email marketing
• Affiliate networks
• Retargeting (Google + Criteo + adroll)
• Inventory creation and optimisation
• Warehousing and fulfilment

The channels I have worked with include eBay (UK, US, CA, AU, FR, IT, ES, DE), Amazon (UK, US, CA, JP, AU, CN,
DE, FR, IT, ES), (NL), TradeMe (NZ), Lazada (SE Asia), NewEgg (US, CA), Priceminister (FR), FNAC (FR),
Flubit (UK), OnBuy (UK), Fruugo (International), Wish (International), CDiscount (FR), (CN), Tmall (CN), Allegro (PL)
Cross Border Ecommerce
Expert in using eCommerce channels to build international sales, successfully fulfilling international orders and managing international customers. Experience includes:
• Customer service in multiple languages
• Courier selection
• Channel strategy and launch
• Inventory creation in multiple languages
• Selling outside EU and N. America including S. America, China and Asia

Fields of Expertise

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