Expert Details

Expert in Fast-Moving Consumer Goods and Food Manufacturing, Sales, Marketing and Distribution, and Acquisitions and Divestitures

Expert ID: 733437 New Jersey, USA

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Expert has over 25 years' experience managing brands for Fortune 500 and smaller companies. A highly successful business executive, he possesses extensive experience in general management, sales, marketing and business development. His core areas of expertise also include general management and trade marketing.

Expert is very flexible and creative. He has excellent communications skills. His areas of expertise include:

General management
Brand management
Public relations
Sales management
Advertising
Packaging development
Product development
Trade marketing
New product introductions
Manufacturing

Expert has numerous years of experience working on business development for the aseptic packaging industry, food manufacturers, business startups, and acquisitions and divestitures. He has run his own eponymous consulting firm since 2004.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Philadelphia, Pennsylvania

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Education

Year Degree Subject Institution
Year: 1974 Degree: JD Subject: Law Institution: University of Pennsyvania Law School
Year: 1971 Degree: BA Subject: Sociology Institution: Harvard University

Work History

Years Employer Title Department Responsibilities
Years: 2005 to Present Employer: Undisclosed Title: President Department: Responsibilities: Expert currently runs a consulting business that specializes in business and new product development for food manufacturers of fast-moving consumer products.

Expert is responsible for public relations, marketing, business management, sales, lobbying and preparations of presentations for consumer packaged goods companies. One major project consisted of work on the introduction of the first line of shelf stable yogurt smoothie drinks. Much of Expert's work involves working directly with the CEO’s of privately owned companies. He also consults for private hedge funds and works on business acquisitions for private venture capital groups as well. Business has included work on private label and food service private label items.
Years: 1985 to 2004 Employer: Unilever Bestfoods Title: Director Department: Business Development Responsibilities: Expert handled business development for private-label and co-packing. Products included Niagara Spray Starch, Rit Dye, Devonsheer and Old London crackers, Knorr Mixes, Croutons, Israeli products, imports, diet products, kosher products, food service products, Asian products and others.

Expert assumed business management responsibility for Rit Dye and Fabric Treatments, Niagara Spray Starch, Brownberry Croutons, and Private Label Businesses for Bestfoods Specialty Products, including direct sales responsibility for Rit Dye and Private Label businesses. He doubled Unilever's space in Wal-Mart (40% of business) by redesigning package and shelf display, and by proving to Wal-Mart that sales were being lost to competitors because of limited assortment on shelf.

Expert also introduced a new Rit product -- the first to add sun protective properties to clothing and help protect skin from the UV rays that cause skin cancer. He was responsible for all marketing and public relations programs. He also supervised the establishment of a Rit Website and a Niagara Website. He developed presentations that demonstrated the potential for these brands so that they could successfully be sold.

In prior roles with Unilever, Expert was tasked with preparing and making presentations to prospective buyers. He established a successful import program for Bestfoods products produced overseas; developed sales and marketing strategies for 37 products produced in 7 different countries, including all repackaging issues; and was responsible for all Kosher products produced by Bestfoods in Israel and sold in the United States. He handled sales and marketing responsibilities alike on these projects.

Expert developed strategies and implemented programs to introduce Bestfoods products to the vending industry and the convenience store industry. He also supervised the development of a sales program for ethnic Asian food to be sold in mainstream U.S. supermarkets.

Expert was responsible for all private label and foodservice product development, sales and marketing.
Years: 1975 to 1985 Employer: Devonsheer Melba Corporation Title: President Department: Responsibilities: Expert assumed full responsibility for the manufacturing, sales and marketing of Devonsheer crackers, croutons, bread crumbs, and other related products.

International Experience

Years Country / Region Summary
Years: 1975 to 2016 Country / Region: Worldwide Summary: Expert handled export development for U.S. fast-moving consumer packaged goods.

Career Accomplishments

Associations / Societies
National Food Distributor Association
Biscuit and Cracker Distributors Association
Fancy Food Institute
Food Manufacturers Institute
Beverage Association
FMI
International Dairy Deli Association
Kosher Food Association
Private Label Manufacturers Association
Professional Appointments
Expert maintains active memberships in the following trade and service associations:

Counselor at SCORE – US Small Business Administration supported service for Entrepreneurs (2007- present)
General Merchandise Distributor’s Council (GMDC) (1997-2004)
HIA (Hobby and Craft Industry) (1999- 2004)
Private Label Manufacturer’s Association (PLMA) (1985-1999)
National Food Distributors Association (NFDA) (1975-1997)
Board of Directors of Manufacturer’s Council of NFDA (1985-89)
Chairman, NFDA Public Relations Committee (1986-87)
Biscuit and Cracker Distributors Association (1975-1990)
Biscuit and Cracker Manufacturer’s Association (1980-1992)
Board of Directors Meadowlands Chamber of Commerce (1980-84)

Additional Experience

Training / Seminars
Expert gave seminars on food distribution and product development at various conventions.
Marketing Experience
Expert has experience in marketing to supermarkets, club stores, brand marketing, drug stores, mass merchandisers, and other entities.

Fields of Expertise

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