Expert Details
Food and Supermarket Industry
ID: 730199
Minnesota, USA
Expert knowledge on all companies in the supermarket industry. Strong experience in new product development, consumer marketing, business strategy and all forms of consumer behavior and advertising. MBA in marketing from the University of Minnesota. Partner with former CEO of Pepperidge Farm and President of Campbell Soup International.
Advisor for $1B purchase of Windsor Foods. Led marketing training and new product seminars for BASF, Deloitte and several other companies. Led due diligence for large investment in digital coupon provider. Developed go to market plans for new snack manufacturer. Creative development adviser for Palermo's Pizza.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1987 | Degree: MBA | Subject: Marketing | Institution: University of Minnesota |
| Year: 1984 | Degree: BA | Subject: Political Science | Institution: University of St. Thomas |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to Present | Employer: Undisclosed | Title: President and Owner | Department: Food Industry |
Responsibilities:Leading grocery and CPG food consulting firm that specializes in strategy, new products, acquisition due diligence, consumer insight and business intelligence. Work with food manufacturers and investment firms interested in the grocery and food service industries. 20+ years as VP of Marketing for Post, Unilever, Bimbo Bakeries and Kraft Foods. Have done extensive work in plant based foods, snacks, frozen, baking and packaged meats. |
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| Years | Employer | Title | Department |
| Years: 2004 to 2007 | Employer: Post Foods | Title: Vice-President of Marketing | Department: Malt-O-Meal |
Responsibilities:CMO for department of 15+ individuals with annual sales of $600m. Led team that was awarded supplier of the year by Walmart for our double digit growth in the RTE cereal category. |
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| Years | Employer | Title | Department |
| Years: 2001 to 2004 | Employer: Bimbo Bakeries/Unilever | Title: Vice-President of Marketing | Department: Bakery Group |
Responsibilities:Led Entenmanns, Thomas and bread brands as well as private label and foodservice division. Led introduction of Entenmanns Little Bites. |
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| Years | Employer | Title | Department |
| Years: 1995 to 2001 | Employer: Kraft Foods | Title: Director of Marketing | Department: Bakery Group |
Responsibilities:Led Brownbery, Thomas and Entenmanns brands. Led introduction of the Thomas fresh bagel brand. |
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| Years | Employer | Title | Department |
| Years: 1993 to 1995 | Employer: Kraft Foods | Title: Senior Marketing Manager | Department: Marketing |
Responsibilities:Led national expansion of Boboli brand. |
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| Years | Employer | Title | Department |
| Years: 1990 to 1993 | Employer: Kraft Foods | Title: Brand Manager | Department: Marketing |
Responsibilities:Led national expansion of Tombstone pizza brand. Led team that was awarded Kraft's Chairman's award for development of the DiGiorno brand. |
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Career Accomplishments
| Associations / Societies |
|---|
| American Bakery Association Whole Grains Food Council |
| Awards / Recognition |
|---|
| Kraft Foods Chairman's award for best new product-- DiGiorno Pizza Foot Cone Belding --Best new ad campaign Led team as CMO of Malt-O-Meal cereals that was awarded supplier of the year |
Additional Experience
| Marketing Experience |
|---|
| Leading CPG industry marketing expert with strong track record on new products, trade spending and performance,consumer marketing including digital and connected TV |
Fields of Expertise
advertising, baking, baking industry, bread, breakfast cereal industry, cereal (food), cereal processing, coffee, coffee industry, consumer behavior, consumer demographics, consumer food product, consumer marketing, consumer packaged goods industry, consumer product, consumer product labeling, consumer product marketing, consumer product packaging, cookie, creative strategic marketing, direct mail, flour, food, food distribution, food industry, food ingredient, food marketing, food package, food product, food product development, food product labeling, food safety, food service, food service industry, food service marketing, frozen food, frozen food technology, market development, market positioning, market research, marketing, marketing brand management, marketing communications, marketing database, marketing mix, marketing strategy, pizza, private label, promotion, ready-to-eat cereal, snack food, snack food baking, soup, strategic market planning, strategic marketing, supermarket, wheat, supermarket distribution