Expert Details

Expert in Foods, Home & Personal Care Product / Process Development, Supply Chain Operations, Quality & Safety Systems

Expert ID: 731823 Pakistan

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Expert is an accomplished professional with extensive leadership experience with Unilever plc and as a management consultant with Compass Consulting. He has over 25-years’ track record of driving business growth by successful execution of value improvement programs across supply chain and manufacturing operations. He has built strong credentials in the food and home & personal care categories of the FMCG industry. Prior to consulting, he worked with Unilever plc as part of senior management team for two decades. Over his career, he has a track record of growing top-line and developed specialties in manufacturing, R&D, strategy deployment, project & program management, quality, safety & environment systems.

Expert used to be member of Unilever’s global lead auditors elite panel for quality, safety and environmental systems and he audited many Unilever operations across the world. He is an experienced leadership and skills development trainer, and is on the expert panel for international consulting forums including Your-Encore, GLG and Zintro. He holds a degree in chemical engineering from NED University of Engineering & Technology, Karachi.

Expert may consult nationally and internationally, and is also local to the following cities: Karachi, Pakistan

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Year Degree Subject Institution
Year: 1988 Degree: BS Subject: Chemical Engineering Institution: NED University of Engineering & Technology, Karachi, Pakistan

Work History

Years Employer Title Department Responsibilities
Years: 2011 to Present Employer: Undisclosed Title: Managing Partner Department: Responsibilities: Compass Consulting help organizations to: convert corporate vision into actionable strategy, functional excellence in innovation, boost profitability by reducing operating costs and enhance organization and people capability. Some of the selected projects completed are as follows:
Selected Projects:

Business Case - Entry into new category
One of the leading Pakistani groups who have strong presence in the chemicals manufacturing and marketing in B2B arrangement with large MNC’s. As part of their business diversification strategy, assigned the task to Compass for the preparation of a techno-economic business feasibility study for setting up laundry detergent powder as a Greenfield operation. The business case has been prepared and submitted to the client with business entry recommendations.

Brand Acquisition
A large Pakistani FMCG group with an annual turnover of USD 20 million in the personal care category with a renowned brand has decided to double the business through diversification into new business categories via business or brand acquisitions. The task for the consultants was to identify the brand and perform the due diligence including valuation for bidding. The client was shortlisted in the final bidding process, however, the bid amount was not the highest compared to others and client opted not to raise their bid. 

Business Diversification
A large diversified Pakistani group of businesses with operations in five countries. The group currently operates in the hosiery manufacturing with a total turnover of US$ 300 million. As part of their business diversification strategy the company plans to enter into the edible oils sector in Pakistan. Compass was tasked to prepare a detailed techno-economic business feasibility study and support the group in the execution of the recommended business plans. The business feasibility and execution plan has been presented to the the board and accepted. The execution is being performed with planned product launch by end of 2018.

Market Entry into Pakistan
One of the major producers of home & personal care brands in South Africa with an annual turnover of USD 100 million has significant presence in wide range of products including: laundry powder, fabric conditioner, bleach, dishwashing liquid and toilet soap. The client expressed an interest in setting-up a toilet soap business in Pakistan. The task for the consultant was to prepare a business entry strategy and a techno-economic feasibility for setting up the manufacturing operations in Pakistan. Our recommendation to the client was NOT to enter the toilet soap category in Pakistan because of the higher import duties on finished products and the unfavourable customs valuations in practice in Pakistan. The option of setting up their own manufacturing facility was feasible provided the client was willing to set-up a company in Pakistan and ensures the presence of at least one of their directors in Pakistan. This option was parked for the time being as they would be unable to spare one of their directors due to their current business expansion activities in South Africa.

New Business Acquisition
A large Pakistani group with a strong presence in the cement sector with an annual turnover of USD 50 million had decided in principle to explore the possibility of acquiring a running woven-polypropylene bag manufacturing business as part of their diversification plan. The targeted business has a strong reputation in the market with a large client base and an annual turnover of USD 6 million. The task for the consultants was to evaluate the technical and commercial aspects of the existing operations, give a valuation for the company and recommend options for further product line additions within the existing manufacturing set-up. The client has made an offer to the target company based on our evaluation. The offer price has been accepted in principle and both companies are now in the process of finalising the legal and financial terms of the acquisition.

Project Management - New Plant Setup
The client was setting up a chemical manufacturing facility at greenfield site with an investment of over US$6.0m. Compass provided overall project management support and completed all activities within agreed time and allocated budget. The surfactants manufacturing facility offered self-sufficiency in local production and reduced the dependency on imported product.

Manufacturing - Product Localization
A MNC client like to explore options for toll manufacturing of their personal care products to bring cost reduction and flexibility to their growing products, which were launched via import from Europe. A range of toll manufacturing options was evaluated as per the client’s compliance and quality criteria and helped the selected vendor to gear-up with all the requirements. The products were successfully localized on time and met the client’s business objectives.

New Product Development (R&D) - Home & Personal Care
New products developed for various clients as per their respective projects brief. Products benchmarked against key competitors and managed the end-to-end product development process. The new formulations were developed as per client’s brief and met the benchmark criteria for cost and functional deliverables.

Quality Systems Excellence
One of large MNC client in UAE had serious issues in benchmarking quality against competitors. The issues were resolved by introducing Quality Excellence Program and provided on ground support to relevant operations team in the determination of quality demerits and setting up key performance indicators. Training workshops were organised and helped the teams to identify the demerits and reduce by application of problem solving techniques taught in the training sessions. The delivered quality has significantly improved with quality demerits reduction by 25%.

Margin Improvement – Cost Saving
The client wanted a program which enable their teams to identify cost saving ideas and execution to improve the bottom line margins. Compass Consulting has mapped the strategy for value improvement program and organised workshops. All relevant personnel were trained to systematically identify cost saving projects across manufacturing and supply chain. Cost saving projects worth over 2% of turnover were shortlisted and supported the teams in the execution process.
Years: 2007 to 2010 Employer: Title: Operations Director Department: R&D: Foods and HPC Responsibilities: Expert was responsible for implementing regional strategies in alignment with global vision and driving change initiatives for the Asia R&D strategic plan for the delivery of innovation, renovation and value improvement projects. He served as the primary contact in the regional and global operations teams and contributed as core team member in various operations excellence and organization development projects. Expert developed strategy, management and organization blueprints; customized and compiled Global Best Practices for product innovation; and launched and executed the functional skills enhancement program in the Asian region for over 800 resources.
Years: 2005 to 2007 Employer: Unilever Pakistan Title: Technology & Quality Director Department: Foods and HPC Responsibilities: Expert was responsible for leading the Innovation Program (Product/Process/Packaging) and Corporate Quality for a 370 m€ Foods and Home & Personal Care business of Unilever Pakistan. He was jointly responsible with sourcing director for Gross Margin improvement program pertaining to supply chain and product logic. Expert contributed to top-line (>25%) growth by delivering Innovation and Renovation projects, improved margins and delivering supply-chain savings; and integrated databases across multiple business units.
Years: 2001 to 2005 Employer: Unilever Pakistan Title: Technical Manager Department: Home and Personal Care Business Responsibilities: Expert was responsible for leading a team of Product Development, Quality Assurance and Safety/Environment. He is responsible for 3m€ R&D budget for home and personal care business. Expert stewarded new product development and successful execution at marketplace. His shared expertise and initiatives resulted in 5% operational efficiency improvement. Expert implemented "Quality Road Map" across five manufacturing sites and corporate HQ -- all were awarded "A" by external auditors. He successfully accomplished ISO certification across company.
Years: 1998 to 2001 Employer: Unilever Pakistan Title: Product Development Manager Department: R&D Responsibilities: Expert was responsible for new Products Development in Home Care Category. He successfully managed one of the most complex and strategically important business category for Unilever and made a significant contribution in the transformation of home care business in Pakistan.
Years: 1995 to 1998 Employer: Unilever Pakistan Title: Works Manager Department: Supply Chain - Manufacturing Operations Responsibilities: Expert was responsible for Unilever third-party manufacturing operations for three units manufacturing sites. He was responsible for the delivery of over 50% of Home & Personal Care products from these three factories which were strategically very important for the overall business delivery.
Years: 1991 to 1995 Employer: Unilever Pakistan Title: Assistant Manager Department: Sulphonation Projects and Operations Responsibilities: Expert was responsible for on-site execution of sulphonation plant and central point of contact with Electrical/Mechanical/Civil vendors. He was also responsible for plant commissioning and on-going operations of sulphonic acid.
Years: 1988 to 1991 Employer: Pakistan Oil Refinery Title: Process Engineer Department: Process - Oil Refining Responsibilities: Expert was responsible for shift operations management and supporting the shift incharge in day to day plant operations, routine maintenance and supervision of shift operatives.

International Experience

Years Country / Region Summary
Years: 2007 to 2010 Country / Region: China Summary: Expert worked in China for three years as regional Operations Director and was afforded the opportunity to lead and demonstrate a high level of expertise in the analysis, design and implementation of Organization transformation and restructuring project for the Asia region. Expert has gained valuable insight about China and has developed thorough understanding about the Chinese ways of business.

Additional Experience

Training / Seminars
Expert developed following Training Programs: "Unleash Your Potential" (leadership development); "Functional Excellence in Innovation" {new production introduction}; "Value Improvement Program" (cost reduction and simplification); "Goal Setting and Work Planning" and "Quality Excellence Program."
Vendor Selection
Via his work in Unilever, expert has established a strong network of Raw Material Suppliers in China for foods and Home & Personal Care business.
Marketing Experience
Supported various clients with industry insights and prepared feasibility studies for entering into Pakistan market. This work has concerned the following industries: (1) Toilet Soap (2) Laundry Detergent (3) Shampoo / Hair Care (4) Industrial Chemicals [Caustic Soad, Sodium Hypochloride, SLES, Sulphonic Acid] and (5) Savoury Snacks (Pasta/Noodles) (6) Mayonnaise/Sauces/Ketchup
Other Relevant Experience
He has gained expertise in the following areas and can offer services to various clients: (1) New product development in fast-moving-consumer-goods (FMCG) sector (2) Setting up the supply chain system for the new product (3) Cost savings program in supply chain and manufacturing (4) Supply chain systems assessment and improvement (5) Project management for new manufacturing plant set-ups in FMCG sector (6) Feasibility study for new manufacturing set-ups (7) Manufacturing excellence program (8) TPM/LeanSigma programs/Training (9) Quality Excellence Program - Design and development of quality management system (10) Facilitation of organizations for business set-ups in Pakistan, and (11) Pakistan market studies and outlook: Business model options for market entry.

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