Expert Details

Expert in Footwear Industry

Expert ID: 733617 New York, USA

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Expert specializes in brand positioning. Within this sphere, he has core expertise in:
- Market analysis
- Competitive analysis
- Brand long-term growth strategy
- Brand re-positioning, development of a distinct and value-based positioning idea
- Craft a brand positioning statement
- Create or analyze your HXC (High Expectation Customer)

An expert in product line concept creation, he has core expertise in the following areas:
- Market and trends analysis
- Competitive analysis
- Create a strategic or seasonal plan for new product lines: Identify product line opportunities within brand ethos and profitability targets and incorporate the right mix of core, seasonal and statement product
- Creating or streamlining product calendar: Seasonal calendar from concept to finished product (Merchandising, Design, product development, production)

Expert specializes in product development. He specializes in the following processes:
- Creating or streamlining product development processes: Product development, commercialization, production and product importation in the U.S.
- Product quality assessment and improvement
- Product cost (EXW, FOB, GM) assessment and improvement
- Vendor relationships audit and recommendations
- Factory production process / quality assessment and improvement

He is an expert in creating or streamlining product department organizational charts within the company's cost structure and growth plan -- including Merchandising, Design, Product Development, and Production. These charts delineate job definitions, interactions, reporting, and check points.

Expert's deep knowledge of global sourcing includes factory mix audits and recommendations. He is also keenly experienced in vendors' audit and recommendation for leather, lining, heels, outsoles, and other components.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Philadelphia, Pennsylvania

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Year Degree Subject Institution
Year: 1996 Degree: Masters Subject: Marketing Institution: Universite des Sciences Economiques

Work History

Years Employer Title Department Responsibilities
Years: 2013 to Present Employer: Undisclosed Title: Head of Product Department: Footwear Responsibilities: ➢ Co-founder of Jack Erwin
➢ Built Jack Erwin’s brand concept and create collections tightly curated around brand ethos
➢ Conceptualize and implement short and long term strategies for all product lines from concept to finished product
➢ Source, expand and control sustainable supply chain in accordance with brand strategy expansion and profitability targets
➢ Ensure that product costing structure from First Costs to COGS is in line with company’s GM target and growth strategy
Years: 2013 to 2014 Employer: Saks Fifth Ave - Off Fifth Title: Brand Director Department: Footwear Responsibilities: Create and execute the brand/concept vision to meet customer needs and capitalize on opportunities in the marketplace for five Women’s Footwear lifestyles:
➢ Create seasonal business/concept strategy based on 9 box grids, classification balance and GM target to achieve overall strategic goals
➢ Redefine vendor matrix to use current vendor partners within their strengths as well as sourcing additional vendors / factories
➢ Deliver Saks Brands line that is commensurate with target customer demographics, lifestyle, and aesthetic preferences
➢ Partner with retail team to develop strong offering and help to sell vision and positioning
➢ Understand and communicate key customer insight and competitive findings to influence seasonal strategy
➢ Develop and manage core and seasonal merchandise assortment for each brand that is in line with merchandise strategy and meets financial targets
Years: 2011 to 2013 Employer: Ralph Lauren Title: Sr. Product Manager Department: Footwear Responsibilities: In charge of developing Women’s Collection/Runway, Men’s Ralph Lauren, Purple Label, Black label and RRL lines

➢ Research trends
➢ Interact with cross functional teams through ideation, strategic planning, business case development, product requirements, pricing strategies, and overall lifecycle management
➢ Build seasonal line plan based on seasonal trends, sales history, seasonal brand concept, FOB targets. The line plan is a synthetic document that incorporate the right mix of core, seasonal and statement products meeting the corporate IMU goal and limit overdevelopment
➢ Create seasonal development calendar and manage corporate timeline to meet all critical dates with sourcing agents
➢ Partner with Design, then factories to translate the line plan into a line that meet brand aesthetic, quality and target margin
➢ Source necessary components during development
➢ Streamline development process with vendors (leather, fabrics, hardware…etc)
➢ Negotiate costing with vendors to ensure FOB/IMU targets are met. Accountable for overall IMU
➢ Develop and manage strong working relationships with agents/factories
➢ Conduct fit sessions and communicate corrections to agents/factories
➢ Create and communicate tech packs to agents/factories
➢ Review and comment on CFM samples
Years: 2008 to 2011 Employer: Tommy Hilfiger Title: Product Manager Department: Footwear Responsibilities: In charge of the entire men’s line (casual/vulcanized/athletics/eva) and women’s athletics for USA and International markets

➢ Build seasonal development calendar
➢ Create seasonal segment merch. plan to include category, classification, pattern and sku needs as well as target costing and preliminary forecasts
➢ Supervise two designers in order to translate merch. plan into a balanced and profitable collection
➢ Prepare and send specs/tech packs to agents/factories
➢ Work with various sourcing agents to achieve profitable products in all categories
➢ Manage line development from merch. plan through sale/CFM samples approval working directly with agents/factories
➢ Develop and manage relationships with agents/factories, set up development procedures and quality standards
➢ Negotiate costs with agents/factories to achieve wholesale margin through regular weighted margin assessment
➢ Merchandise cohesive collections that incorporate the right mix of core, seasonal and statement product. Limit over development while provide right mix of product to different channels of distribution: TH Specialty stores, 1st, 2nd and 3rd tiers as well as TH outlets and international accounts
➢ Pre-lining with 2nd and 3rd tiers buyers to develop profitable SMU programs and preview product with key retailers
➢ Present final collection and partner with sales to work with key accounts during market appointments and any necessary meetings thereafter
➢ Work closely with planning on monthly buys
Years: 1998 to 2008 Employer: Giraudon New York Title: Line builder / Buyer Department: Footwear Responsibilities: In charge of Product Development and Merchandising for women’s and men’s lines

➢ Partner with the designer each season for line building, product development and production
➢ Analyze and react to market trends, sales data, and internal feedback
➢ Provide the designer with a line plan specifying styles, lasts, outsoles, colors and price points to achieve
➢ Review sales, receipt flow, inventory, margin projections and objective to maximize profit and minimize risks based on PRICE, STYLE, MARKET TRENDS, NICHE BEHAVIOR, FACTORY PRODUCTION AND REORDER CAPABILITIES
➢ Responsible for [met and exceeded] all margins and profitability sales goals [GM/GMROI]
➢ Build, maintain and manage relationships with vendors: Price, availability, delivery deadlines
➢ Vendor sourcing (Portugal, Spain and Brazil)
➢ In charge of visiting production sites (Portugal / Spain / Brazil) to insure quality control, timely production and delivery to retail and wholesale markets
➢ Responsible for styles selection and colors for private label (Spain, Brazil and Portugal)

Language Skills

Language Proficiency
French Bilingual
English Bilingual

Fields of Expertise

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