Expert Details

Expert in Furniture and Accessory, e-Commerce and Drop Shipping

Expert ID: 736633 Utah, USA

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Co-owner and co-founder of a manufacturer, importer, and wholesale company that specializes in the manufacturing of furniture and decorative accessories for the home furnishing sector and, in particular, for the baby, youth, and teen markets. Ms. Expert has more than 25 years of experience in the home furnishings industry and her expertise centers around product development, sales acquisition and retention, customer service, and other small business development responsibilities. In addition to her own business, Ms. Expert has also been a part-time manufacturer's representative for a major rug company, since January 2004. She also assisted a start up home goods company, as a consultant from 2016- 2017.

Ms. Expert has been selling to online companies for over 15 years and her customers include: Wayfair, Hayneedle, ATG, IVG, Beyond Stores, Unbeatable Sales, Rosenberry Rooms, Houzz, Going Decor, Rooms to Go, Art Van and many other smaller sites. In addition to her e-commerce customers, Ms. Expert also sells to and services full line brick and mortar furniture stores with youth departments, specialty brick and mortar youth stores, model home designers and merchandisers, off price retailers, flash sites and interior designers, so she is very familiar with multiple sales channels. Prior to founding her company, Ms. Expert worked her way through graduate school as a Financial Adviser / Stock Broker for Fidelity Investments. She holds a Bachelor's of Arts degree from Boston University and a Master's of Public Administration (MPA) degree from the University of Utah. Expert uses dropshipping (drop ship) technology for all of her day-to-day business needs and is extremely well-versed in e-Commerce and online shopping as a small business owner; also very familiar with Cymax.


Year Degree Subject Institution
Year: 1990 Degree: MPA Subject: Maters in Public Administration; State and Local Government Institution: University of Utah
Year: 1984 Degree: BA Subject: Liberal Arts / Political Science Institution: Boston University

Work History

Years Employer Title Department Responsibilities
Years: 1994 to Present Employer: Undisclosed Title: Co-founder and Co-owner Department: Sales and Administration Responsibilities: Co-owner and co-founder decorative accessory wholesale and manufacturing company specializing in sales to the home furnishings and specialty juvenile market. Responsible for telephone and trade show sales, service, and marketing as well as daily small business back office details.
Years: 2005 to Present Employer: Undisclosed Title: Council Member and Independent Consultant Department: Responsibilities: consultant as needed on small business administrative responsibilities, e-commerce, furniture and accessory industry. Particularly knowledgeable about Wayfair, Cymax, Amazon, Etsy, drop shipping, Castlegate, FBA, etc.
Years: 1986 to 1991 Employer: Fidelity Investments Title: Mutual Fund and Brokerage Sales, Service, and Coaching Representative Department: Responsibilities: Pro-Active Sales Financial Representative, 5/88-9/91. Served as Personal Account Representative for select customers and prospects. Responsible for outgoing calling campaigns to assist select prospects in matching investment needs and objectives with appropriate mutual fund and brokerage products. Access to full array of Fidelity and non-Fidelity products and services. Awarded Series 6, 63, and 7 licenses.
Years: 1986 to 1986 Employer: American Express Company Title: Customer Service Representative Department: Responsibilities: Opened telephone claims for lost and stolen traveler's cheques. Determined the appropriateness of refunds or denials.
Years: 1985 to 1986 Employer: Better Business Bureau of Utah Title: Consumer Consultant Department: Responsibilities: Responsible for handling telephone inquiries and complaints from consumers. Issued Business Performance Reports on local and national businesses and organizations. Assisted callers with questions regarding consumer issues and rights.
Years: 1985 to 1985 Employer: Utah State Division of Consumer Protection Title: Investigative Intern Department: Department of Business Regulation Responsibilities: Assigned 15-20 cases and conducted investigations to determine possible violations of the Utah State Consumer Sales and Fair Practices Act. Responsible for legal correspondence with violators and for monitoring compliance with State regulations.

Career Accomplishments

Associations / Societies
Member National Public Administration Honor Society
Professional Appointments
Vice President College of Liberal Arts Student Government Association

Fields of Expertise

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