Expert in Global AR/VR and Emerging Technology Strategy
Expert ID: 736421 California, USA
Expert is the Founder & CEO of a leading global VR/AR (XR) strategy & consulting firm. She is a recognized thought-leader in the space and speaks globally on the future of XR and exponential technologies. She has deep connections within the industry and works with Fortune 500 companies, digital media/production companies and tech startups on XR strategy, content, development, product and GTM.
Expert is a Venture Partner at the Capital Region XR Accelerator and Founding Co-chair of a very prestigious Enterprise Committee. She is an active mentor to entrepreneurs and member of several Women in Tech, Venture-backed Accelerators & STEM Education organizations.
Expert's true passion for this technology emerged at Leap Motion where she launched the Enterprise division working with clients across every major vertical including healthcare, entertainment, retail, hospitality, education and government.
It became clear that there was a need to help foster XR development in the commercial arena and more importantly, shepherd these critical early wins. Her company was conceived for this very purpose.
Expert’s forte is distilling complex technologies into meaningful solutions across multiple verticals and business lines, delivering strategy and resources at scale. Expert engages the top content creators, designers, developers and platform partners to bring best in class XR solutions to enterprise. She continues her work with Fortune 500 companies, focused on combining XR, 5G, AI, Blockchain and other emerging tech to shape an impactful future. Expert works tirelessly to instill a positive vision of future tech and to inspire action on a global level.
Her own personal mission is to see technology accessible to all - fundamentally improving every aspect of our lives - elevating the way we work, learn, communicate and play.
Expert may consult nationally and internationally, and is also local to the following cities: San Francisco, CA - Los Angeles, CA - San Diego, CA
|Year: 1989||Degree: BFA||Subject: Fine Art||Institution: Central St. Martin's|
|Years: 2015 to Present||Employer: Undisclosed||Title: Founder/CEO||Department:||Responsibilities: Founded a global AR/VR (XR) consulting firm with sub specialties in AI and Blockchain. Focused on the convergence of emerging technology, 5G, Edge and Cloud. Clients are Fortune 500/G2000 companies.|
|Years: 2019 to Present||Employer: Undisclosed||Title: Sr. Director Enterprise Content||Department:||Responsibilities:|
|Years: 2020 to Present||Employer: Undisclosed||Title: Expert Advisor - AR/ VR & Emerging Tech||Department:||Responsibilities:|
|Years: 2018 to Present||Employer: Undisclosed||Title: Venture Partner||Department:||Responsibilities:|
|Years: 2018 to 2019||Employer: Periscape, Inc.||Title: Chief Strategy Officer, PeriscapeVR||Department:||Responsibilities:|
|Years: 2014 to 2016||Employer: GeoFrenzy, Inc.||Title: Acting COO, VP Business Development||Department:||Responsibilities: An end-to-end standardized platform for controlling geofences - both 2D & 3D - for property owners, government entities and application developers using location-based triggers.
|Years: 2013 to 2015||Employer: Leap Motion||Title: Business Development Director, Enterprise, OEM & Licensing||Department:||Responsibilities: Gesture control technology can be integrated into both hardware and software to enable a touchless interface. I identified Enterprise solutions leveraging gesture control, 3D object and data manipulation and/or visualization. Imagine a surgeon in a sterile environment able to control patient scans and data in the OR, or a robotic arm controlled remotely from a secure location. There are infinite use-cases. Anywhere a touchless interface would be beneficial, Leap Motion can be utilized:
~ Virtual/Augmented Reality
~ Robotics Control
~ Simulation & Training
~ Immersive Experiences
~ Kiosks & Wayfinders
~ Digital Storefronts
~ Vending Machines
~ In-OR & Clean Rooms
~ Physical Therapy
~ Special Needs/Accessibility
~ Data Visualization
~ OS Control
|Years: 2011 to 2013||Employer: JPMorgran Chase||Title: Senior Consultant, Mid Market||Department:||Responsibilities: JP Morgan Chase acquired Bloomspot in December 2012. Bloomspot is a luxury lifestyle social commerce site promoting top tier local and national businesses. Bloomspot's advantage in the marketplace is their vast consumer behavior data focused on the coveted luxury customer.
JP Morgan Chase is aligning Bloomspot's vast consumer date with its own to offer even more relevant consumer content.
|Years: 2011 to 2013||Employer: Bloomspot.com||Title: Senior SMB Consultnat, NYC & National||Department:||Responsibilities:|
|Years: 2008 to 2012||Employer: Self Employed||Title: Owner/ Small Business Marketing and Growth Consultant||Department:||Responsibilities: • Overall marketing and growth strategies for local SMB
• Budgets and Execution based on current and projected P & L
• Social Media presence and content
• Cohesive campaigns delivering valuable ROI
|Years: 2010 to 2011||Employer: LivingSocial||Title: Marketing Consultant||Department:||Responsibilities: • Successfully launched LivingSocial in first suburban market, Fairfield County Connecticut in only 6 weeks and became the model for all other suburban markets.
• Launched Family Edition platform targeting families with kids ages infant – 16 years.
• Generated over $1.3M in gross revenue and crafted over 200 campaigns
• Built subscriber base on main site from 12,000 to almost 120,000 and from 1,500 to over
20,000 on Family Edition
• Held monthly trainings with new employees and other team members on a wide variety of
• Built a vast network of loyal merchants and structured features to successfully market their
businesses to a discerning local consumer base.
|Years: 2000 to 2010||Employer: Self Employed||Title: Owner||Department:||Responsibilities: Photography
Commercial & editorial, archive, stock & fine art, etc.
|Years: 2005 to 2008||Employer: WaddaJuice||Title: Director of Marketing and Media||Department:||Responsibilities: • Directed overall marketing and strategic planning for start-up beverage company
• Built brand awareness through targeted marketing and PR campaigns resulting in net
revenue tripling over my tenure
.• Spearheaded complete packaging and collateral redesign to coincide with growth of
• Built a cohesive brand message across all platforms
• Planned and administered budget and marketing activity and assessed execution and ROI
• Identified and opened new sales avenues in conjunction with VP of Sales resulting in revenue
growth and more efficient distribution channels
• Worked within an extremely limited budget creating grass-roots and viral campaigns which
resulted in both revenue increases and tremendous brand and customer growth
|Years: 1997 to 2002||Employer: Orbit Productions||Title: Executive Producer||Department:||Responsibilities: •Produced over 70 commercials Produced over 70 commercials with budget range of $30K to $4M generating over $4M in net revenue
• Worked with top directors – Wim Wenders, Roger Spottiswoode, Wolfgang Petersen
• Worked with top brands including Coca Cola, Suburu, GM, Nestle and Estee Lauder
• Worked with the top ad agencies and managed crews of up to 100 shooting on location
around the globe
|Years: 1992 to 1998||Employer: Peggy Sirota||Title: Executive Producer||Department:||Responsibilities: • Produced over 200 large scale fashion shoots with top stylists, celebrities and clients
|Years: 1990 to 1992||Employer: Rough Trade Records||Title: International Licensing & Business Development Manager||Department:||Responsibilities:|
| Expert holds several Advisory Board roles:
SXSW Start up Pitch Advisory
Industrial XR Forum
The Aesthetic Medicine Platform (TAMP)
Geo.Network - Volumetric Geospatial Control
VantagePoint - VR Anti-Sexual Harassment Training
Crucible - Digital Identity and Data
XR Marin Leadership Council