Expert Details
Expert in Health and Fitness, Small Business
Expert ID: 734961
Illinois, USA
Accomplishments:
Founder and Creator of Women’s Dream Conference – This conference hosts over a dozen professional women speakers with more than 200 attendees for a half day workshop luncheon.
Connected Entrepreneurial Series. This monthly panel of experts shared their vision and then speed dated tables of attendees for specific business help. More than 300 attendees averaging 80 attendees each event.
Chicago Achievers Project. Brought together more than 250 health enthusiasts for an 8 week weight loss program meeting weekly for inspirational and educational talks and a workout. Organized 12 area trainers to donate their time and expertise. Results were remarkable with weightless average of 13 pounds and max of 38 pounds.
Created Workout Pal for womensforum.com. Client needed and interactive product to drive awareness for a health brand. Workout Pall integration sold the client and allowed for multiple page views of integrated content as user followed prompts that created specific routines geared towards their goals.
Creator of Living Healthy Chicago programming aired on CLTV, WGN Chicago. Coordinated a full TV production with organizing over $90,000 in sponsorship per quarter. Arranged of all aspects of production management, timelines, and budgets.
Today TV Live: This online, live-streamed TV production featured 12 Pilot programming. Created platform, organized sales and coached talent for personal TV Pilots.
Put Your Money Where Your Mouth Is. Reality weight loss program aired on NBC HD channel in Chicago. Organized all aspects of funding, budgets, talent, and sponsorship for a 60-minute 12 week television program.
Best-Selling Book, Vanguard Press, Naked Fitness: Blogger Tour, International Media Book Tour, Participant Weight Loss Programs featured 10pm Chicago NBC news
Certified in Pilates, Yoga, Strength Training, Performance Enhancement, Muscle Activation, Corrective Exercise, Nutrition and Lifestyle, Health Management via ACE, NASM, AFAA, ESA, & ISCA
Created and Talent for 12 DVD Titles including Acacia Lifestyle, Natural Fitness, Elements, Pawsilates, and Pain Free Series.
Spokesperson for such companies as: Gatorade, Alive Multivitamins, Hyatt, Splenda, Benefiber, Yoplait, Sears and more. Nationally recognized celebrity fitness expert 500+ TV appearances.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1989 | Degree: Bachelors Science | Subject: Health & business | Institution: DePaul University |
Work History
| Years | Employer | Title | Department | Responsibilities |
|---|---|---|---|---|
| Years: 2017 to Present | Employer: Undisclosed | Title: Founder | Department: | Responsibilities: Founder, creator of indoor SURFset studio with multi-format group fitness and events. Trained instructors for new formats and all aspects of business including social media,, budgets, and project management. |
| Years: 2004 to Present | Employer: Undisclosed | Title: Founder | Department: | Responsibilities: -Founder Health & Wellness Brand. PR, Communication, Marketing, Traditional and Digital Media Buying, Created Social Media Distribution (100K followers), Produced & Retained $400K sponsorship in TV distribution/ production, created best-selling book with weight loss program, DVD’s product development, TV personality and top 15 health experts to follow 2015-Critical Mention |
| Years: 2009 to Present | Employer: Undisclosed | Title: Various | Department: | Responsibilities: -Health Editor, Marketing Consultant, Executive Producer, Event Specialist, Digital Media RFP/IO account management Consultant. Product development and sales strategies. Helped develop on line products including Workout Pal and Recipe Pal |
| Years: 2008 to Present | Employer: Undisclosed | Title: Consultant | Department: | Responsibilities: -Consultant, health expert and content curator for FitStudio.com reaching 1 million users. Assisted in site development, project management, business strategies. |
| Years: 2004 to 2010 | Employer: mbc Fitness | Title: Founder | Department: | Responsibilities: -Founder of a full service 5,000 sq.ft. facility with personal training, boutique, spa services, physical therapy, group fitness programming and corporate wellness programming. Marketing; Management, Finances, Program Development, Leadership, Created a 5K race for community outreach, Ambassador program, CLTV Health show Living Healthy Chicago/Fit Today Corporate Wellness partnerships with McDonalds Corp. Walgreens, Mesirow Financial, HAVI, Perseco, Vistanational |
| Years: 2006 to 2012 | Employer: Switch 2 Health | Title: Various | Department: | Responsibilities: -Spokesperson and health consultant for pedometer and rewards based company. Marketing, PR, Communications, Consulting, Business Development |
Career Accomplishments
| Associations / Societies |
|---|
| American Council on Exercise, Sears Fit Studio, Activ Motion Bar, Posture Fit, Versaflexx, BodyWrench, Advantage Fitness, GoFit, Council for Responsible Nutrition, Outfyt, Mayors Council on Fitness. |
| Licenses / Certifications |
|---|
| Certified Group Fitness, Personal Trainer: NASM, ACE, Polestar Pilates, Reebok Yoga, Chek Nutrition, Health & Weight Management Coach, MAT Jumpstarts, CPT, PES, OPT, CPR, AED, First Aid, TRX, FAI |
| Professional Appointments |
|---|
| Advocate and Speaker: American Heart Association, American Diabetes Association, Anytime FItness, FitBloggin, Healthy Lifestyle Summit, Eastside Women’s Summit, SUWN, HUGS, PAVE, Aparecio Foundation, Primo Center, Mantra for Good, Corporate Wellness Keynote and Programming: Walgreens, McDonald’s, Cardinal Health |
| Awards / Recognition |
|---|
| IDEA Trainer of the Year Finalist DePaul University, Bachelors of Science, Outstanding Student of the Year |
| Publications and Patents Summary |
|---|
| Wrote best-selling “Naked Fitness”, (Vanguard Press) 15K+ copies sold, Contributor to HuffingtonPost, NBC Today Show, Oprah.com, MORE, Examiner, ChicagoNow, Womensforum, GMA Health, Better TV, Good Day Radio, Steve Harvey Show, Cited in Wall Street Journal, Rueters Health News, USA Today, Shape, Self, Prevention, & other nationally recognized print and online media. |