Expert Details

Expert in Healthcare IT sales--hospital quality and risk management software--healthcare reform software

Expert ID: 724382 California, USA

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Expert's specific experience with implantable devices comes from selling Orthopedic implants, in particular, total joints like hips and knees, and trauma devices in the Operating Room. Other products include Osteobiologics like pig skin for soft tissue repair. He facilitated over 500 surgical cases in the OR and worked closely with Orthopedic surgeons to provide the best solution for their patients.

Expert has ample experience selling diagnostic ultrasound to hospitals and private practices across the US. He was awarded the Outstanding Sales Rep of the year 2000-2001 with Siemens Medical Solutions for his excellence in promoting diagnostic ultrasound to Cardiologists, OB/GYNs and Radiologists. Having being trained on business concepts and the technology, he has good understanding of the business and clinical demands for diagnostic ultrasound in healthcare.

He has experience selling medication and supply automation machines to hospitals across the US. He can consult on modular systems and configurations needed by Pharmacists, nurses and hospitals Directors who manage medication and supply management in the hospitals.

Expert has specific knowledge of medication dispensing cabinets and supply automation machines used in hospitals. He can consult on buying/selling patterns of these devices and how they impact patient safety and inventory in the medication management cycle and medical supply inventory cycle for departments like Surgery, Cath Lab, Pharmacy and the nursing floors.

Expert is a top sales executive with 10 years plus experience selling a variety of medical devices and capital equipment. Products in his repertoire include diagnostic ultrasound, PACS systems, Orthopedic devices like total joints, hips, knees, trauma devices and Osteobiologics, medication dispensing cabinets, supply automation systems for inventory management, respiratory devices and many others.

Most of his clinical diagnostic experience comes from his experience selling Ultrasound machines to Cardiologists, OB/GYN specialists, Radiologists and many other diagnostic clinicians. He initiated a PACS sales group who sold hardware and software to hospitals that needed PACS enterprise solutions for managing their Ultrasound, Cath Lab and angio studies. These workstations also reviewed other modalities like CT, Expertand other radiography studies. The software expert sold helped streamline imaging studies for easy storage, retrieval and review by Radiologists, Cardiologist, and OB/GYN Specialists.

Expert's experience selling medical instruments comes from his many cases in the Operating Room working with surgeons to provide the best products, and solutions for their patients. Choosing the appropriate instruments can make a big difference in the surgeon's workflow and outcome of surgery. Most of his experience selling these products was in Orthopedic implants. He sold plastic medical devices that went along with the full orthopedic systems that surgeons implanted in patients who needed hip and knee surgery and other trauma devices.

He has the unique experience of selling the same hip system he had from his own personal experience with hip surgery. He has bilateral metal-on-metal hip prostheses and can comment on perspectives as both patient and manufacturers rep.

Expert is a top Silicon Valley healthcare IT software sales executive with 20 years’ experience selling a variety of medical devices and in the last 5 years hospital quality and clinical performance software. He worked for Press Ganey Associates, the #1 patient satisfaction vendor for healthcare and Quantros, the leader in hospital quality core measures reporting. He has also worked for Swisslog on these topics. He is an expert at promoting and selling healthcare reform software solutions that help hospitals improve patient safety, comply with CMS and DEA, and FDA regulations and recoup their CMS reimbursement dollars. This topics are in the top three priorities for hospital C-suite personnel today. He can shed light into the sales trends in quality and clinical performance and can add much more color to the otherwise enigmatic world of healthcare reform today

He consulted with capital investment firms on the medical device buying patterns of hospitals with a focus on purchasing patterns in Ultrasound hand held products and industry drivers, the competitive landscape, and price trends in the Ultrasound industry. In this particular example, the objective was the hand held market vs. fully configured Ultrasound machines. He was able to guide the client to a better understanding of the market and to help facilitate better decision making for analysts at this investment firm.Consulted with business leaders at a strategic consulting firm on the Independent Sales distribution channels for Orthopedic device companies and how they manage their independent sales force, in particular, challenges, advantages and the daily interactions with hospitals and surgeons. He educated the client on the different business models presented by independent sales forces vs. direct sales forces of companies like J&J and Biomet, Smith and Nephew and Zimmer.He consulted with strategic a consulting firm on how to identify key players in a hospital in certain departments like Radiology, Cardiology and how to sell a medical device product and break through hospital barriers to entry.Consulted with investment firms on current trends in healthcare reform and hospital quality and risk and safety trends and how they are managed. Topics include risk and management software solutions, quality measures, and patient safety solutions.Acts as a continuing patient to patient reference for a prominent orthopedic surgeon. He educates patients on whole hip replacement process from a patient standpoint and can comment on the technology from a manufacturer’s rep standpoint. Many patients today are interested in the cutting edge technology and how to make wiser decisions for their future.

Expert may consult nationally and internationally, and is also local to the following cities: San Jose, California - San Francisco, California - Sacramento, California - Oakland, California - Stockton, California - Fremont, California - Modesto, California - Salinas, California - Santa Rosa, California - Hayward, California

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Education

Year Degree Subject Institution
Year: 1998 Degree: BS Subject: Biomedical Sciences Institution: Cal Poly SLO, CA
Year: 1992 Degree: AA Subject: Religion & Philosophy Institution: West Valley College

Work History

Years Employer Title Department Responsibilities
Years: 2014 to Present Employer: Undisclosed Title: Sales Executive Department: Sales & Marketing Responsibilities: He promotes and sells hospital quality reporting software for quality core measures reporting to CMS. Also sell risk and safety management and incident reporting solutions. Quantros is a key company involved in healthcare reform and provides the software to make it easier for hospitals to comply with CMS regulations and get their reimbursements back from the government.
Years: 2000 to 2005 Employer: (Undisclosed) Title: Sales Executive Department: (Undisclosed) Responsibilities: He generates new business for diagnostic Ultrasound sales force and sells PACS upgrades to the installed base. He is trained in multi-modality sales in diagnostic imaging
Years: 2003 to 2004 Employer: (Undisclosed) Title: Independent Sales Executive Department: (Undisclosed) Responsibilities: He sells Orthopedic implants in the Operating Room to surgeons and services the case in the OR.
Years: 1998 to 2000 Employer: (Undisclosed) Title: Post Rehabilitation Specialist Department: (Undisclosed) Responsibilities: He sells and performs post rehab services to patients coming out of hip and knee surgery
Years: 2012 to 2013 Employer: (Undisclosed) Title: New Business Development Department: Sales Responsibilities: He sells clinical performance software and patient satisfaction surveys to hospitals and private practices across the US. Press Ganey is a key partner in moving the needle in healthcare reform and is the leader in providing patient satisfaction surveys in healthcare.
Years: 2013 to 2014 Employer: (Undisclosed) Title: Independent Sales & Marketing Executive Department: Sales & Marketing Responsibilities: He is responsible for special prospecting campaigns and calls to generate new sales leads. Also performs customer satisfaction surveys and experience campaigns. Works closely with sales and marketing. Special contract for hire. Sells full pharmacy automation and software line.
Years: 2005 to 2010 Employer: (Undisclosed) Title: Sales Executive Department: Sales Responsibilities: sell full-line pharmacy and supply automation cabinets and software to hospitals across US. Included pharmacy analytics, mobile carts, and carousels and packagers. Sell pharmacy analytics software on financial, clinical, and operations management.
Years: 2010 to 2013 Employer: (Undisclosed) Title: New Business Development Department: Sales Responsibilities: sell passive RFID supply tracking solutions to hospitals across US.

Government Experience

Years Agency Role Description
Years: 2015 to Present Agency: US Department of Justice Role: Expert Witness Description: He is an expert witness for DOJ on topics of sales & marketing of pharmacy automation topics/legal matters.
Years: 2015 to Present Agency: International Trade Office Role: Expert Witness Description: He is an expert witness for International Trade Office on topics of pharmacy automation topics/legal matters

Career Accomplishments

Associations / Societies
Siemens Political Action Committee
American Council on Exercise
American Academy of Health, Fitness and Rehabilitation
Awards / Recognition
#1 Inside Sales Rep and Presidents Club at Press Ganey Associates
#1 Sales Rep at Omnicell
Outstanding Sales Award
Acuson and Siemens Medical Solutions
Medical / Professional

Emergency Room Internship--Cal Poly Univ
Orthopedic sales training certification DePuy, Johnson & Johnson

Additional Experience

Expert Witness Experience
Experience as an expert witness for the federal courts on sales & marketing of pharmacy automation products sold both nationally and internationally. Retained for the Department of Justice on the topic of pharmacy automation solutions and the sales & marketing perspectives presented to hospitals from manufacturers of capital equipment and medical devices. Experience with deposition and expert repot writing.
Vendor Selection
Top Healthcare IT expertise in hospital quality, risk and safety management software and solutions. Worked for Quantros, Press Ganey and Swisslog in healthcare IT solutions
Marketing Experience
Deep industry insight into healthcare reform solutions like quality reporting and risk and safety management solutions. Also expert in pharmacy automation and guided analytics for core measures reporting, patient satisfaction, clinical performance and patient throughput.
Other Relevant Experience
Top prospector, marketeer, and account manager all in healthcare medical device and IT companies. Walking promo for metal-on-metal hip replacement surgery and J&J implants.

Fields of Expertise

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