Expert Details
Hi-Tech Industries, Innovation, Commercialization of Intellectual Property, Growth Strategies
ID: 728211
Kentucky, USA
He supported a strategic growth plan for an electronics manufacturer that resulted in 70% growth.He supported the successful commercialization of a patented safety product from design to off-shore manufacturing to nationwide distribution through wholesale and retail channelsHe supported a three-year growth plan for a niche software ISV that resulted in 80% market share and a successful exit event (sale of business).
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1996 | Degree: BA | Subject: Political Science | Institution: University of Kentucky |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2008 to Present | Employer: Undisclosed | Title: Vice President of Marketing | Department: Marketing |
Responsibilities:Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to lead day-to-day marketing function to drive corporate goals. Plan and carry out regional market research, analyses and growth plans. Play integral role in product development activities. Lead and direct integrated marketing team of seven professionals that includes inside sales team. Prepare and manage annual budget and P&L. |
|||
| Years | Employer | Title | Department |
| Years: 2001 to 2008 | Employer: MFGA | Title: Principal Consultant | Department: |
Responsibilities:Led strategic marketing engagements for organizations in advanced manufacturing, biotech, consumer goods, electronics, financial services, software and IT services. Provided management consulting for marketing strategy, channel strategy and design, branding and marketing communications, and demand generation programs. Developed turn-key programs for event support. Supported the commercialization of intellectual property including product branding, design and launch. Served as product manager to customers and alliances. Served as spokesperson to analysts and the media including live television broadcasts. Developed and managed a wide range of sales and marketing tools including promotional materials, direct response and interactive content. |
|||
| Years | Employer | Title | Department |
| Years: 2000 to 2001 | Employer: Red Sky Interactive | Title: Director of Business Development | Department: |
Responsibilities:Led sales and business development in the southeast region for a leading interactive marketing and systems integration firm. Maintained a $3MM sales quota for new account sales and managed alliance relationships with leading software vendors. |
|||
International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2003 to 2005 | Country / Region: Europe | Summary: Supported an international alliance program for a global electronics manufacturer. |
| Years: 2008 to Present | Country / Region: Southeast Asia | Summary: Supported the development of an outbound call center in Manila, Philippines. Supported development of a market development plan for APAC. |
Additional Experience
| Training / Seminars |
|---|
| Channel Strategy, Channel Design & Channel Pricing Competitive Intelligence Sales and Marketing Integration |
| Marketing Experience |
|---|
| Over ten years experience in early stage software companies. Over ten years experience in commercialization of intellectual property. Over five years experience in healthcare. Over five years experience in biotech. Over ten years experience in advanced manufacturing. |
Fields of Expertise
B2B market research, business development, business strategy, commercialization, competitive analysis, competitive benchmarking, competitive intelligence, corporate strategic planning, creative strategic marketing, cross marketing, custom market research, customer segmentation, distribution channel, franchise marketing, industrial marketing, market development, market opportunity analysis, market positioning, market potential, market segmentation, market trend, market value, marketing, marketing brand management, marketing communications, marketing software, medical device marketing, medical equipment marketing, medical marketing, new product market survey, niche marketing, service marketing, software marketing, strategic market planning, strategic marketing, technical marketing, trade show, value proposition, branding, marketing mix, consumer survey, business management