Expert Details

Expert in Hi-Tech Industries, Innovation, Commercialization of Intellectual Property, Growth Strategies

Expert ID: 728211 Kentucky, USA

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Expert's expertise is rooted in customer and market-facing processes from strategic planning and analysis to the execution of tactical plans for market develop and revenue growth. His experience includes software, professional services, biotech, safety products, healthcare, advanced manufacturing and consumer goods.

He supported a strategic growth plan for an electronics manufacturer that resulted in 70% growth.He supported the successful commercialization of a patented safety product from design to off-shore manufacturing to nationwide distribution through wholesale and retail channelsHe supported a three-year growth plan for a niche software ISV that resulted in 80% market share and a successful exit event (sale of business).

Expert may consult nationally and internationally, and is also local to the following cities: Atlanta, Georgia - Columbus, Georgia - Athens, Georgia - Macon, Georgia - Roswell, Georgia - Marietta, Georgia - Chattanooga, Tennessee

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Education

Year Degree Subject Institution
Year: 1996 Degree: BA Subject: Political Science Institution: University of Kentucky

Work History

Years Employer Title Department Responsibilities
Years: 2008 to Present Employer: Undisclosed Title: Vice President of Marketing Department: Marketing Responsibilities: Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to lead day-to-day marketing function to drive corporate goals. Plan and carry out regional market research, analyses and growth plans. Play integral role in product development activities. Lead and direct integrated marketing team of seven professionals that includes inside sales team. Prepare and manage annual budget and P&L.
Years: 2001 to 2008 Employer: MFGA Title: Principal Consultant Department: Responsibilities: Led strategic marketing engagements for organizations in advanced manufacturing, biotech, consumer goods, electronics, financial services, software and IT services. Provided management consulting for marketing strategy, channel strategy and design, branding and marketing communications, and demand generation programs. Developed turn-key programs for event support. Supported the commercialization of intellectual property including product branding, design and launch. Served as product manager to customers and alliances. Served as spokesperson to analysts and the media including live television broadcasts. Developed and managed a wide range of sales and marketing tools including promotional materials, direct response and interactive content.
Years: 2000 to 2001 Employer: Red Sky Interactive Title: Director of Business Development Department: Responsibilities: Led sales and business development in the southeast region for a leading interactive marketing and systems integration firm. Maintained a $3MM sales quota for new account sales and managed alliance relationships with leading software vendors.

International Experience

Years Country / Region Summary
Years: 2003 to 2005 Country / Region: Europe Summary: Supported an international alliance program for a global electronics manufacturer.
Years: 2008 to Present Country / Region: Southeast Asia Summary: Supported the development of an outbound call center in Manila, Philippines. Supported development of a market development plan for APAC.

Additional Experience

Training / Seminars
Channel Strategy, Channel Design & Channel Pricing
Competitive Intelligence
Sales and Marketing Integration
Marketing Experience
Over ten years experience in early stage software companies.
Over ten years experience in commercialization of intellectual property.
Over five years experience in healthcare.
Over five years experience in biotech.
Over ten years experience in advanced manufacturing.

Fields of Expertise

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