Expert in Researching: Science-Based Demonstration Projects & Clinical Trials; Market Product or Device
Expert ID: 726174 Wisconsin, USA
Over the past 16 years, Expert’s full-service research consultancy has been providing qualitative and quantitative research support to a variety of clients in the healthcare and wellness industry, where he has managed projects from inception through provision of final deliverables. Expert routinely develops tools with an eye toward psychometric properties and improvement, and judiciously builds in psychological insights as appropriate.
|Year: 1998||Degree: Ph.D.||Subject: Health and Behavioral Science||Institution: University of Colorado-Denver|
|Year: 1980||Degree: Masters of Science (Research)||Subject: Personality and Social Psychology||Institution: Saint Louis University|
|Year: 1976||Degree: Bachelors||Subject: Psychology||Institution: University of Wisconsin|
|Year: 2009||Degree: Continuing Education||Subject: Advanced Statistics||Institution: SPSS, Inc.|
|Years: 2003 to Present||Employer: Undisclosed||Title: Owner||Department:|
Responsibilities:Market research support to numerous clients including Arbor Strategy Group, Helios Consulting, Kurtz Consulting with projects conducted on their behalf for Kraft, Pyrex, Serta, and Wrigleys, and CVS Pharmacy. An array of other client types include Milwaukee Downtown Business Group (BID 21), The Alliance, American Public Works Association, and many others.
|Years: 2002 to 2005||Employer: Medical College of Wisconsin||Title: Project Manager/Statistician||Department: Firearm Injury Center|
Responsibilities:Managed statewide surveillance system for tracking homicide/suicide rates. Provided data to other groups including law enforcement. Provided guidance in interpretation and use of data. Developed control charts to help identify and evaluate morality spikes.
|Years: 1999 to 2001||Employer: Self Employed||Title: Owner||Department:|
Responsibilities:Owner of small business focused on development of behavior change software.
|Years: 1996 to 2000||Agency: Centers for Disease Control/Denver Public Health||Role: Project Manager/Analyst||Description: Provided analytic and behavior modeling support to national survey of sexual behavior. Conducted analyses to understand stages of behavior change using sophisticated behavioral models.|
|Associations / Societies|
American Psychological Association
American Marketing Association
Association Forumland of Chicago
|Licenses / Certifications|
|Formerly a member of the Advisory Group for the Wisconsin Antibiotics Resistance Network (WARN)
Former board member-at-large for Marketing Executives Network Group (MENG)
|Publications and Patents Summary|
|Over his career, Expert has co-authored numerous professional (peer-reviewed) publications and provided a number of professional presentations; most recently of a behavioral model for segmentating populations into smaller groups based on a behavioral hierarchy of commitment/loyalty at a national conference.|
|Training / Seminars|
|He has routinely provided training and education related to market research and anaysis including complex analytic methods that provide real insights, and psychological models for effecting behavior change. These are related processes for understanding and compelling consumer, patient and community behaviors.|
|Behavioral science serves as the foundation of current thinking in many areas, including those as disparate as marketing and health. While not always evident to those in marketing or those working in human resources at a hospital, for him psychology and behavioral science are at the root of, and an essential element in facilitating superior insights into behaviors such as decision-making, behavior change and the like.|
|He has enhanced and applied models from behavior science to a host of other situations. As a social psychologist, he has a rich understanding of the evolutionary principles that undergird human tendencies, desires, motivations and ultimately our 'rationality'.
The models he employs help to translate behavioral axioms into actionable, practical strategies for improving relationships, brand images, and human relations (whatever your entity).
|Other Relevant Experience|
|Supporting his conceptual work, He has developed robust skills in statistical analysis. These analytic methods provide a much richer (read 'realistic') understanding of life circumstances. In effect, they do not over-simplify. At the same time, he is skilled at translating results of these analyses into layman's terms and at recommending sound strategy.|
Fields of Expertise
applied statistics, behavior, behavioral science, chi-square method, market segmentation, consumer choice prediction, consumer purchasing behavior, consumer survey, customer satisfaction, customer segmentation, data, data analysis, gap analysis, market research, marketing brand management, multivariate statistical analysis, psychology, public health, reliability, statistical data analysis, statistical survey, statistics, survey design, survey statistics, branding, advertising perception survey, multivariate experimental design, market positioning, analysis of variance, Student's t statistic, Student's t test, cognitive psychology, medical statistics, perceptual mapping, data correlation, statistical sampling, productivity improvement, safety data collection, statistical quality control, productivity measurement (quantity), sensory perception, statistical inference, health care marketing, marketing, linear regression, epidemiology, bivariate analysis, biostatistics, biometrics