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Serving more than 50 cases and testifying at multiple depositions, arbitration and trials, Expert is an accomplished expert witness on all trade mark, trade dress, copyright and brand infringement issues. As the Managing Partner one of the brand identity industry's most respected global brand strategy and design firms, for 30+ years, Expert has unique expertise in virtually every area of consumer product marketing, branding and design. Clients include Procter & Gamble, Coca-Cola, Target, Unilever, Nestle, Kraft, Colgate Palmolive, Dell, Microsoft, Pfizer, Bayer, The Home Depot and over 40 clients of equal caliber. He has created an analyzed more than 100 surveys giving him a unique ability to review provided materials and determine the likelihood of confusion, dilution, false/deceptive advertising, and all areas of brand communications.

Expert has served on multiple cases involving false or deceptive brand claims and has testified at trail on these issues. He has served both plaintiffs and defendants involved in false/deceptive advertising, package claims, social media posts and other related claims.

Expert has served on multiple cases involving copyright infringement and developed surveys among both general consumers and highly specialized audiences (i.e. medical professionals, architects, builders, etc, to support his opinions.

Unlike an academic, Expert has real-world, big-brand experience in determining if a party is following established licensing agreements. He has testified on numerous cases involving licensing compliance.

He has consulted on global/national brand identity strategy and design for over 200 major consumer packaged goods brands including Gillette Mach 3, Venus and related brands. He has consulted on establishing the likelihood of consumer confusion and trademark infringement between national brands and private label/store brands. He has consulted on establishing likelihood of consumer confusion and trademark infringement between complementing product colors and product design. He has consulted on establishing likelihood of consumer confusion and trademark infringement between brand names and copy claims.He has an understanding of consumer purchase decisions and at home behavior and how graphic and structure package design influences them.