Expert Details

Expert in Interactive Marketing, Health Markets, Search Engine Marketing

Expert ID: 721791 Tennessee, USA

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Expert has written over 50 strategic plans for both his own organizations and those in the automotive, healthcare, Internet, database marketing and entertainment industries. These plans have resulted in significant changes in net income as well as overall strategy shifts in the organizations. Planning has always been a fundamental focus of Expert.

Expert has been recognized internationally for his work in healthcare marketing and for producing integrated marketing approaches online. Speaking in the States, as well as London and South Africa, Expert brings energy, enthusiasm and a highly creative thought process to get to the end game of marketing. Some of his guerilla marketing events, including those in healthcare, still rank as the largest online and offline events of the past decade. Knowing whom your customer really is the first step in the process. A market map of your customer is built using proven marketing techniques.

Expert began his Internet experience at a Fortune 50 company in 1995. His success has been tied to his commitment to strategic planning, market research, technological understanding and the ability to translate these backgrounds into proven marketing strategies online. Whether you need help in understanding search engine technology or a specific vertical industry, like healthcare, Expert can provide assistance from planning through to implementation. The key to success online is speed and intelligence.

Expert's own company is in the process of implementing a $2 million advertising campaign which increased home page visits by 160% in the first month. Whether you need help in online or offline advertising, this Internet Veteran has most likely tried the method.

Expert began his Internet experience at a Fortune 50 company in 1995. His success has been tied to his commitment to strategic planning, market research, technological understanding and the ability to translate these backgrounds into proven marketing strategies online. To effectively compete in E commerce, there has to be a blend between operations (inventory management), marketing and technology. Expert has built both large and small scale commerce platforms online.

Expert created one of the first MCIF processes in healthcare. From this knowledge, and extending to other vertical industries, Expert has been able to help companies in Internet, healthcare, automotive and entertainment plan, build and execute a digital database marketing strategy.

Strategic Plan for Hospital. He worked in collaboration with management, marketing and clinical teams to create a three year strategic plan for the organization.He designed and developed interactive marketing strategies for a finance company trying to make the decision to launch products on the web. A successful launch and fund-raising effort followed.He worked on search engine optimization for a small non-profit company. As a result, site hits increased dramatically.

Expert may consult nationally and internationally, and is also local to the following cities: Nashville, Tennessee - Clarksville, Tennessee - Murfreesboro, Tennessee - Huntsville, Alabama - Decatur, Alabama

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Education

Year Degree Subject Institution
Year: 1986 Degree: BS Subject: Marketing Institution: University of Tennessee

Work History

Years Employer Title Department Responsibilities
Years: 1998 to Present Employer: Undisclosed Title: CEO Department: Responsibilities: Responsible for sales, marketing, overall P&L, strategy, finance and operations.
Years: 1998 to 2000 Employer: Undisclosed Title: SVP Department: Interactive Responsibilities: Responsible for web site design, development, overall P&L for Interactive operations.
Years: 1997 to 1998 Employer: Brown-Forman Corporation Title: Senior Interactive Manager Department: Beverages Responsibilities: Design, develop and implement Internet strategies for jackdaniels.com and other beverage websites.
Years: 1994 to 1997 Employer: Columbia/HCA Healthcare Corporation Title: Director of Interactive Marketing Department: Marketing/Public Relations Responsibilities: Design, develop and implement Internet strategies for over 300+ hospitals, 125 surgery centers and overall corporation. Included Internet, Intranet, Online Services and Interactive Kiosks.

Career Accomplishments

Associations / Societies
He belongs to NINMA, Alliance for Healthcare Marketing and Strategy, and IAB.
Licenses / Certifications
Modelnetics - #1966
Professional Appointments
He in on the Board of Directors for Pet Quarters (PDEN), and the Board of Directors for SafeHaven Family Shelter.
Awards / Recognition
In 1999, he received the Trevor Fisk Young Healthcare Marketer Award, Alliance for Healthcare Marketing and Strategy.
Publications and Patents Summary
He has one book, several chapters as contributing author in a textbook about healthcare and the internet. He has had several magazine articles published including publications such as Interactive Week, American Demographics, Alliance for Healthcare Marketing and Strategy. He also has work featured in the Wall Street Journal, the NY Times, and US News and World Report.

Additional Experience

Expert Witness Experience
He has been an expert witness in cases involving name protection and Internet usage.
Training / Seminars
He developed and delivered a training course, "Modelnetics - Management Training" (Main Event Corporation).
Vendor Selection
He has experience locating vendors for the Internet, E-commerce, design and development of Internet sites, security, and statistical reporting.
Marketing Experience
He managed a $2 million ad campaign in 2000. He also worked on a new company launch and positioning. He worked on the Jackdaniels.com redesign and relaunch, which increased traffic threefold.

Fields of Expertise

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