Expert in International Marketing (Europe, CEE, SE Asia, Gulf States)
Expert ID: 721385 Poland
Areas of expertise:
International sales, license, franchise agreements
Strategic planning international
Using Internet in Export
Trade Show marketing
Previously has worked in Information Technology (software and hardware), Services, Industrial,Transportation, Food Industry, Consumer Products, Energy Conservation, Industrial Productivity and Sensor Technology. His market entry endavours range from exporting Polish snails to France to exporting large marine diesel engines to the USA. His abilities are best used in implementation of new technologies and services.
He also helps companies implement innovative food products.
Since 1989, he has been working as a management consultant providing marketing, sales, business and strategic consulting to US and European companies entering the EU, CEE, Middle East and Russian market and to Polish and Russian companies entering European, Middle East, and the North American markets. He has traveled extensively doing business in these countries, made valuable contacts with the opinion makers in these countries and have learned culture and intricacies of doing business there.
|Year: 1974||Degree: MBA||Subject: Management and Marketing||Institution: University of Wisconsin, Madison|
|Year: 1984||Degree: Certificate of Completion||Subject: Industrial Controls and Sensors||Institution: Association of Energy Engineers-Atlanta|
|Year: 2004||Degree: Certificate of Completion||Subject: EU Structural Funds Application Process||Institution: Polish Chamber of Industry|
|Years: 1980 to Present||Employer: Undisclosed||Title: Owner and Energy & Environmental Engineer||Department:||Responsibilities:|
|Years: 1990 to 1992||Employer: Superior Die Set Corporation||Title: Vice-president||Department: International Sales and Procurement||Responsibilities: Responsibilities included sales and forecasting, new product development, trade advertising, public relations, trade shows, and promotions. Responsible for sourcing industrial products in Central Europe for sale in U.S and Western Europe and establishing and managed a 100-person die set manufacturing facility in Bytów, Poland, and subsequently two other manufacturing acquisitions in Czestochowa and Kielce. This was the first Polish privatization of a state owned company with negotiated lease with the option to buy, where all the first year lease payments applied as a down payment.
Established an independent sales organization using eight agencies across the country to grow business with new customers in diverse channels. Developed new business with several international accounts such as Fiat and Volkswagen.
Successfully positioned company to be the leader in the Polish market.
Increased sales from $8,000,000 to $13,000,000 by expanding distribution and new product development.
|Years: 1983 to 1990||Employer: Intex Corporation||Title: Senior Consultant||Department: Mequon, WI, USA||Responsibilities: Specialized in a alternative energy engineering and industrial productivity.
Self -employed with a staff of five, performed numerous audits, seminars and implemented wide range of solutions for such clients as General Electric, Northwestern Mutual Insurance Company and Ford Motor Company.
|Years: 1976 to 1980||Employer: Memorex Corporation||Title: Energy Conservation Officer||Department:||Responsibilities:|
|Years: 1974 to 1980||Employer: Memorex Corporation||Title: Zone Sales Manager||Department: Midwest Magnetic Media Storage||Responsibilities: Organized and managed regional Midwest sales team selling computer disks and professional and consumer audio and video broadcast tape. Instrumental in opening up new outlets for Memorex products such as auto parts stores, drug stores and mass merchandisers. Accounts included Sears, Target, Kmart, and Walgreens.
Interviewed, hired, and trained a factory direct sales force of eight individuals in the North Central region. Serviced customers and expanded the dealer organization from 12 to 100 customers. Increased shelf space from four items to ten items on average. Coached and developed staff, resulting in the promotion or career advancement of every individual. Brought up Midwest region to be the top third in national sales. Awarded for the two consecutive years Zone Manager of the year. Responsible for 25 % increase in market share.
|Years: 1971 to 1973||Employer: A.G. Siemens Mannheim, W. Germany||Title: Energy Engineer||Department:||Responsibilities:|
|Years: 1966 to 1970||Employer: U.S ARMY||Title: USA Staff Sergeant||Department:||Responsibilities: Military Police Criminal Investigation Division-stationed in USA, Republic of South Vietnam and Western Germany.
|Associations / Societies|
|CEE; SIFE; PHARE|
|Licenses / Certifications|
|Accredited by PHARE (Polish government agency for the development of the small and middle sized enterprises) as a consultant in a program: Implementing new technologies for business 2004;
Poznan School of Banking and Management-SIFE and Executive MBA advisor since 1995
Alverno College, Milwaukee, USA-Business and Management Advisor since 1992
Marquette University School of Business, Milwaukee, Wi USA. Business Course Advisor since 1993
Co-founder of the Polish Export Development Foundation
|Advisor to the U.S Commerce Department for the CEE|
|Awards / Recognition|
|National Winner of 1985 U.S Department of Energy Award for Energy Conservation.
State of Wisconsin 1984 winner of Governors Award for Energy Conservation.
National Winner of 1986 American Society of Heating and Refrigeration Engineers Award.
Students in Free Enterprise, Kansas City, Kansas, USA -- National and International judge and advisor.
Students in Free Enterprise - Co-founder of the Polish chapter;
Who's Who in Engineering, USA, 1987;
Who's Who in Poland, 2004.
|Publications and Patents Summary|
|Manual for the Business Incubators 1992;
Business Plan According to the Price Waterhouse 1991;
Recession Looking for Unique Solutions, Seminar and Publication – Poznan School of Management and Banking, 2002;
Investment possibilities for the American companies in Poland 2003.
|Training / Seminars|
|Over the last 3 years, he gave over 500 seminars to over 1200 people on marketing to the EU, Gulf States, SE Asia, Brazil, Argentina and Caribbean (negotiation, franchising, market entry strategies, using Internet in export, Trade show marketing).|
|Sourced in Poland chains and sprockets for the US water treatment plants for the cities of Chicago and Indianapolis and the US Army Corps of Engineers. Sourced lg mining shovels for Harnishfeger/Joy Global USA. Sourced lg marine diesel engines for export to Waukesha Engine,USA, Sourced aircraft navigation systems for Astronautics in USA.|
|Specializes In Information Technology (software and hardware), Services, Industrial, Transportation, Food Industry, Consumer Products, Services, Energy Conservation, Industrial Productivity and sensor technology and Services. He is quite interested in the food industry as well, since for the last couple years he has been doing lot of article writing and consulting in this sector. His market studies range from exporting Polish snails to France and how to export large marine diesel engines to the USA. His last business plan, which he wrote was to raise 230mln Euro for the internet cabling entire city of Warsaw and equipping it with cameras, sensors etc. for monitoring, traffic control and communication.
His client rooster includes numerous high profile US companies.
|Other Relevant Experience|
|Training/Certification in the following:
Dale Carnegie Sales Course;
Dale Carnegie Public Speaking Course;
Memorex Management Systems;
Wilson Learning Systems;
NOW Sales Training;
Solution System Selling;
SAP Systems Training;
EU Structural Funds Training;
|Polish||He is fluent|
Fields of Expertise
Asia-Pacific market, Asia-Pacific market, brand extension licensing, consumer product marketing, European market research, European marketing, European sourcing, food marketing, food product development, food product market survey, international contract negotiation, international investment, international licensing, international manufacturing, international sourcing, international technology transfer, international trade, joint venture, knowledge management, market assessment, market development, market forecasting, market potential, market research, marketing, marketing software, service marketing, strategic market planning, trade show, franchising, south east Asia, European Union, online international marketing, market, conventional licensing, brand extension licensing, customer satisfaction, market positioning, globalization, small business, entrepreneurship, business strategy, business operations, Internet marketing, Internet advertising, marketing brand management, marketing database, consumer purchasing behavior, promotion, mentoring, consumer survey, consumer demographics, marketing communications, advertising, Internet commerce, mass customization, World Wide Web application, market trend, business management, business intelligence, competitive intelligence, business incubator, knowledge base, industrial research, telecommunications strategic planning, food product cost reduction, knowledge worker productivity, international organization, strategic planning, imported product, Internet, knowledge, strategic research planning, manufacturing, management decision-making, knowledge engineering