Expert in Lubricants, New Market Entries, Business Turn-around Strategies, RTM
Expert ID: 727824 South Africa
Expert has extensive international business management experience, co-running a public company in South Korea (Hankook Shell) as joint executive director; as General Manager for Shell’s lubricants JV in Saudi Arabia; as Lubricants Manager for Shell Pakistan and as Marketing Manager for some 42 countries across Africa and Middle East. During these assignments he also took on extra curricular roles in Shell’s global marketing operations and for example ran Shell’s new business development program for the Steel sector globally.
Expert has twenty years experience with Shell in the lubricants business, ten years of which were spent abroad. During this time he was extensively involved in the marketing of branded speciality lubricants as well as managing commodity type products in the petroleum industry.
A significant portion of the Lubricants business across Africa and Asia is handled by third party agents and distributors. Solid Route to market (RTM) strategies and sound channel distribution are crucial to business success in these often difficult developing markets. Expert was involved in many distribution optimization studies and RTM implementation projects across these geographies
Added to the general management experience, Expert spent a stint as Consumer Lubricants Manager for Africa and the Middle East covering some 42 countries. He was deeply involved in understanding the marketing mix in these geographies to ensure the development (and delivery) of compelling customer value propositions for Shell’s somewhat complex range of automotive and industrial lubricants. As global team leader for Shell’s Steel Sector he led the development of complex services propositions to some of the largest steel mills in the world.
Expert’s experience in lubricants production is significant having been responsible for a number of blending operations around the world (6 in Pakistan, 1 in Saudi Arabia and 1 in Busan South Korea. He was also a director of Blendcor in Durban - a JV production facility owned by BP and Shell for supply across Southern Africa.
|Year: 1984||Degree: MSc||Subject: Materials Engineering||Institution: University of Cape Town|
|Year: 1980||Degree: BSc||Subject: Chemistry||Institution: University of Cape Town|
|Years: 2005 to 2008||Employer: Shell||Title: Undisclosed||Department: Global Lubricants||Responsibilities: Marketing responsibilities for Shell Lubricants operations across Africa and Middle East|
|Years: 2003 to 2005||Employer: Saudi Arabian Shell Lubricating Oil Company||Title: Undisclosed||Department: Saudi Arabia||Responsibilities: Responsible for profitably growing the lubricants business in Saudi Arabia for a Shell/Saudi joint venture lubricants manufacturing and marketing company with a turn-over of $100m|
|Years: 1999 to 2003||Employer: Undisclosed||Title: Executive Vice President and Director||Department: South Korea||Responsibilities: Vice president and joint director overseeing manufacturing, marketing, sales and back-office support for this publically listed South Korean lubricants company. Turnover $90mn|
|Years||Country / Region||Summary|
|Years: 1996 to 1999||Country / Region: Pakistan||Summary: Expat for Shell in Pakistan. Lubricants Manager responsible for Production and Marketing. Directorships on six production companies.|
|Years: 2000 to 2004||Country / Region: South Korea||Summary: Expat for Shell seconded to Hankook Shell Oil Company (public company) as Executive Vice President|
|Years: 2004 to 2005||Country / Region: Saudi Arabia||Summary: General Manager for a Shell/local joint venture company manufacturing and marketing Shell lubricants|
|Years: 2005 to 2009||Country / Region: Africa and Middle East||Summary: Marketing Manager for Shell's lubricants business across Africa and Middle East|
|Expert has served on the board of eight companies in countries such as South Africa, South Korea and Pakistan|
|Publications and Patents Summary|
|Paper written and presented in Gortenborg on the deformation chatacteristics of a 12% chromium containg stainless steel as a direct result of the reaseach thesis completed f's master's degree|
|Expert Witness Experience|
|limited to one instance - Technical expert witness for vehicle accident case where there was a brake failure and he was called upon to explain the technical operation of break fluid|
|Training / Seminars|
|Delivered many training seminars ranging from technical lubrication processes to change management during a twenty year carreer with Shell|
|Vendor selection ranging from Lube Oil Blending Plant greenfield construction, raw materials procurement (additives for lubricants blending), computer management systems, production equipment to management and HR consultants|
|Twent years experience in the lubricants business spread over more than forty countries (Latin america, Africa, Middle and Far East)|
|English||English is Expert's home language. Proficient in speaking, reading and writing|
Fields of Expertise
business case, strategic market planning, business plan, strategic planning, strategy, business strategy, turnaround, business development, business management, business startup, oil marketing, petroleum industry, petroleum marketing, distribution channel, marketing, marketing mix, consumer product marketing, technical marketing, value proposition, lubricant blending, lubrication process, lubricant marketing, corporate turnaround, portfolio analysis, market segmentation, organization strategy, business failure, business continuity planning, exit planning, strategic marketing, petrochemical marketing, multicultural marketing, industrial marketing, consumer marketing, B2B market research, business analysis, change management, branding, customer segmentation, gap analysis, business valuation, Pacific Rim petroleum product market, Asia-Pacific market, commodity market development, energy market analysis, commercialization, market development, market positioning, business ethics, business operations, marketing brand management, Chinese marketing, market assessment, marketing communications, advertising, market trend, market potential, team building, lubricant manufacturing, chemical marketing, distribution management, proposal writing, international marketing, technical training, market forecasting, corporate strategic planning, competitive analysis, business re-engineering, analysis, transformation, proposal, market research, growth, mineral oil, metallurgy, management decision-making, lubricant selection, industrial benchmarking, business process re-engineering, blending